What Does Product & Service Design Do?

1. Translates customer wants and needs into product and service

requirements
2. Refines existing products and services
3. Develops new products and services
4. Formulates quality goals
5. Formulates cost targets
6. Constructs and tests prototypes
7. Documents specifications
8. Translates product and service specifications into process
specifications
Involves Inter-functional Collaboration

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Ethical Considerations
• Designers are often under pressure to
– Speed up the design process
– Cut costs
• These pressures force trade-off decisions
– What if a product has bugs?
• Release the product and risk damage to your reputation
• Work out the bugs and forego revenue

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Product or service life stages

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Life Stage Strategies
• Introduction
– Weigh trade-offs between eliminating ‘bugs’ and getting the product or
service to the market at an advantageous time
– Accurate demand forecasts are important to ensuring adequate capacity
availability
• Growth
– Obtain accurate projections of the demand growth rate and how long that it
will persist.
– Ensure that capacity increases coincide with increasing demand.
• Maturity
– Relatively, few design changes are needed .
– Generally, costs are low and productivity is high.
• Decline
– Continue or discontinue product or service and replace it new ones
– Identify alternative uses for product or service
– Continued emphasis on high productivity and low

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Reliability

• Reliability
– Is a measure of the ability of a product, part, or
system to perform its intended function under a
prescribed set of conditions
– Failure
• Situation in which a product, part, or system does not
perform as intended, an item’s performance is
substandard or it functions in a way not intended.
– Normal operating conditions
• The set of conditions under which an item’s reliability is
specified

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Phases in Design & Development

1. Idea generation
2. Feasibility analysis
3. Product specifications
4. Process specifications
5. Prototype development
6. Design review
7. Market test
8. Product introduction
9. Follow-up evaluation

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