Media And Entertainment

Presented By:
Group 6 Sec-E

Salil Wadhawan
Vandana Rathore
Tanya Arora
Talha Ahsan
 INDUSTRY
 Media, the fourth estate, when entwined with the entertainment
component represents an effective facet of consumers in India. Technology
has played a key role in influencing the entertainment industry, by
redefining its products, cost structure and distribution.
 The media and entertainment industry captures a wide variety of
companies that serve to provide products and services that keep the
everyday consumer engaged.
 There are a number of segments within the industry, each of which
provides a different form of entertainment to consumers around the world.
 These segments include traditional print media, television, radio
broadcasting, film entertainment, video games, advertising..
 Due to its dependency on technological developments new segments of
the media and entertainment industry are constantly up and coming. This
technology alone has changed how media is consumed and furthermore
has created entirely new sectors and platforms for mainstream
entertainment that are still in the early stages of their development.
Media & Entertainment Industry

Outdoor
Advertising

Internet
Television
Advertising

Live Media & Films

Entertainment Entertainment

Print Media Music

Radio
INDUSTRY
 MARKET SIZE (WORLD)
In comparison to other Asian countries like China
and Japan, the E&M market in India is quite small.
Advertisement as a percentage of the GDP in India is
0.53% as compared to 1.08% for developed country
like US and 0.90% for Japan.
This indicates that there is still a lot of scope for
growth of the E&M industry in India.
 MARKET SIZE (WORLD)
KEY
COUNTRIES
2005 2006 2007 2008 2009

INDIA 8,746 10,503 12,401 13,616 14,052

CHINA 41,297 47,245 57,496 69,166 75,815

JAPAN 150,975 160,716 166,999 169,298 164,337

USA 433,842 454,572 469,096 460,997 428,140

Source: PWC Global E&M outlook 2010

 MARKET SIZE (INDIA)
The Indian Media and Entertainment (M&E) industry stood at
US$ 12.9 billion in 2009
Registering a 1.4 per cent growth over last year, according to a
joint report by KPMG and an industry chamber.
Over the next five years, the industry is projected to grow at a
compound annual growth rate (CAGR) of 13 per cent to reach
the size of US$ 24.04 billion by 2014, the report stated.
Additionally, the gaming segment is expected to be the fastest
growing sector in the M&E industry. The sector showed a 22 per
cent growth in 2009 and is expected to grow at a CAGR of 32
per cent to reach US$ 705.2 million by 2014,
While the animation segment is expected to record a CAGR of
18.7 per cent in the next five years as per the joint report.
 MARKET SIZE (INDIA)
According to the figures released by an industry chamber in
March 2010, the Broadcast and Television (TV) sector
comprised over 42 per cent of the overall M&E sector wherein
the total size of the television sector accounted for US$ 5.7
billion. The broadcast sector is on a strong growth path and
the outlook for advertisement expenditure is on a rise for the
television sector.
A report by research firm Media Partners Asia (MPA) stated
that India is poised to become the world's largest direct-to-
home (DTH) satellite pay TV market with 36.1 million
subscribers by 2012, overtaking the US. Furthermore, in its
report titled 'Asia Pacific Pay-TV and Broadband Markets 2010',
MPA said India's DTH subscriber base will increase from 17
million in 2009 to 45 million by 2014 and 58 million by 2020
 MARKET SIZE (INDIA)
While OOH, print and filmed entertainment showed
negative trends of (16.7%), (3.4%), and (11.2%).
The most impressive growth was from the smallest
segment of the industry by size– internet advertising,
this segment grew by
20.0% in 2009, it was well below the growth of 85% in
2008.
Print was primarily affected by the negative growth
witnessed by the magazine publishing industry.
Print advertising remained the largest segment in the
advertising industry at 46% followed by television at
41%.
Breakup of Indian Media & Entertainment
Industry

Outdoor
Advertising
(2.5%)
Internet
Television
Advertising
(41.9%)
(0.3%)

Live
Media & Films
Entertainment
Entertainment (19.3%)
(2%)

Print Media Music

(30.9%) (2%)

Radio
(0.8%)
TOP PLAYERS (WORLD)
 REVENUE
POSITION NAME REVENUE
1 CNN NEWS US$ 43.6 BILLION
2 SKY NEWS US$ 41 BILLION
3 BBC US$ 36.4 BILLION
4 ABS-CBN News US$ 24.8 BILLION
5 FOX NEWS US$ 24.2 BILLION
6 CNBC US$ 16.9 BILLION
7 Al JAZEERA US$ 54 MILLION
ENGLISH
8 CCTV US$ 43 MILLION
9 RUSSIA 24 US$ 40 MILLION
10 FRANCE 24 US$ 34.8 MILLION
TOP PLAYERS (INDIA)
 REVENUE
POSITION NAME REVENUE
1 ZEE RS 5.1 BILLION
ENTERTAINMENT
2 COLORS RS 8.34 BILLION
3 STAR PLUS US$ 33 BILLION
4 SONY RS 100 MILLION
ENTERTAINMENT
5 NDTV RS 3.4 BILLION
6 UTV BINDASS RS 63 MILLION
7 HUNGAMA RS 27 MILLION
8 IMAGINE US$ 2 MILLION
9 REAL RS 23.7 MILLION
10 ZOOM RS 14.2 MILLION
 Cable News Network

The first all-news television channel in the United

States
CNN was the first channel to break the news of the
September 11 attacks. Anchor Carol Lin was on the air
to deliver the first public report of the event.
Daryn Kagan and Leon Harris were live on the air just
after 9 a.m. ET as the second plane hit the World
Trade Center and through an interview with CNN
correspondent David Ensor, reported the news that
U.S. officials determined "that this is a terrorist act."
Rick's List (Rick Sanchez): Viewer connects the show
via social networking websites like Twitter and
Facebook.
The Situation Room (Wolf Blitzer): Daily headline
stories focusing on politics, homeland security, and
human interest stories.
Larry King Live (Larry King): A nightly talk / call in
program, often featuring live celebrity interviews.
Sanjay Gupta MD (Dr. Sanjay Gupta): Medical news
program.
Reliable Sources (Howard Kurtz): Critical look at the
media issues.
CNN Newsroom (Fredricka Whitfield): A daily look at
what's making news.
Your $$$$$ (Ali Velshi and Christine Romans): A
weekend business news program
Sky News is a 24-hour based domestic and
international satellite television news broadcaster
with an emphasis on UK and international news
stories.
Afternoon Live, Live at Five
Sky News at Six
Sky News at Seven
Sky News at Ten
Sky News at Eleven
Sportsline
 Sky released the high definition version of Sky News on 6 May 2010
to coincide with the 2010 election results. In the build-up to this
launch, they have been upgrading their studios and several bureax
both in the UK and around the world to be able to broadcast in HD.
 Since early 2008, Sky News has been using cameras in the field
which can shoot in HD.
 Some one-off programmes have been made available in high
definition to Sky+ HD viewers through the Sky Anytime feature,
under the branding Sky News HD.
 These programmes have included: Technofile, Diana: The Final
Word, Canoe Man: Rise and Fall of John Darwin and
Pathfinders: Into The Heart Of Afghanistan.
 British Broadcasting Company

The department is the world's largest broadcast news

organisation and generates about 120 hours of radio and
television output each day, as well as online news coverage.
The distinctive music on all BBC television news programmes
was introduced in 1999 and composed by David Lowe.
BBC News Online is the BBC's news website. Launched in
November 1997, with around 14 million global readers every
month.
Many television and radio programmes are also available to
view on the site, via the BBC iPlayer service.
The BBC News channel is also available to view 24 hours a day.
BBC Radio News produces bulletins for the BBC's
national radio stations and provides content for local
BBC radio stations via the General News Service
(GNS). BBC News does not produce the BBC's regional
news bulletins, which are produced individually by the
BBC nations and regions themselves.
The BBC World Service broadcasts to some
150 million people in English as well as 32 languages
across the globe.
60 Seconds
The 7 O'clock News
The Politics Show
BBC LIFE
Emergence of News Channels
The word news can be understood in 3 different
senses
 The word news means newly received noteworthy
information about recent events
 As news it means broadcast or published news report
 As news to it holds informal information not previously
known.
In short it is the acronym of ‘North-East-West-South’
 WORLD CO.
News X is a 24 hour rolling
news television channel in
India.
It has been rated the most
watched English news channel
by TAM.
The channel was launched on
the 28th of March, 2008. It was
created by the INX Network.
 INDIAN CO.
Sony Corporation is a
multinational conglomerate
corporation headquartered in
Tokyo, Japan, and one of the
world's largest media
conglomerate with revenue of
US$88.7 billion (as of 2008)
based in Minato, Tokyo.
NEWS X
 PRODUCTS
News x Live:
A live relay covering various events and incidents
Straight Talk:
Talk show
That's Entertainment / Sports:
Entertainment-based program
News X Website:
video and radio clips are also available within online
news articles.
News X Website
 QUALITY (CHARACTERISTICS)
 News X is India's first HDTV
ready channel.
 The format adopted by the
channel is minimalist on-screen
graphics and activity.
 A refreshing change from the
splurge of animations/graphics
which fill more than 50% of the
screen on competing channels.
 News pace is also smooth and
regulated.
 Timeliness
 Human interest
 Shock value
 Authenticity
RESOURCES (TRANSFORMING)
Studios &
Studio
Equipment

Types of Broadcasting
Transmitters
Facilities Equipment

Outside
Broadcast
Vehicles
 RESOURCES (TRANSFORMING)

Types of Staff

Technicians Show Host Reporters

 RESOURCES (TRANSFORMED)

TRANSFORMED
RESOURCES

NEWS LIVE FOOTAGE DATA ENTERTAINMENT

PROCESS
Example of a broadcast news program sequence with story
segments from announcer, interviews and reports.
In a typical broadcast news show there is an anchor who leads the
program, and introduces reporters, guests and commercial breaks.
Such speaker introductions occur frequently, revealing the true
names of who speaks.
Linguistic patterns were developed to detect the next, previous and
current speaker. Rules for each pattern are used to associate the
true speaker names with the speech segments. In order to identify
weakness and strengths of a linguistically-based approach, the
diarization is applied to manual and automatic transcripts.
In addition to comparing performances with perfect and imperfect
transcripts, this comparison allows us to learn which linguistic
information useful for diarization is missing in the automatic
transcripts.
After tagging entities to the transcripts, the most frequent patterns
which provide information about the speaker are classified
according to the situations where they appear. Such situations
mainly correspond to announcements of who is speaking (self-
speaker rules), who will speak (next speaker rules) or who just spoke
(previous speaker rules).
Example of a broadcast news program sequence with
story segments from announcer, interviews and reports
shows examples of typical linguistic patterns which can
be used to identify speakers in a news broadcast.
Segment A corresponds to the anchor, who introduces
herself by saying ``hello, I am Joie Chan'' and introduces
the upcoming reporter (Segment B) with the sentence
``Candy Crowley has the report''. The reporter finishes
her report and signs off with ``for CNN this is Candy
Crowley'' and passes the control back to the anchor
(Segment E) who thanks the reporter. This work explores
the use of the lexical information, which can be
combined with speaker tracking to assign the true
speaker identities to speech segments.
 COMPETETIVE ADVANTAGE
Quality: News X is India's first HDTV ready channel.
News pace is also smooth and regulated.
Speed: News X is a 24 hour rolling news television
channel in India.
Innovation: News X Website include video and
radio clips within online news articles.
It has been rated the most watched English news
channel by TAM.
 Success & Failures
SUCCESS FAILURES

News X is India's first HDTV World Cup Football- Curtain

ready channel. Raiser
It has been rated the most
watched English news
channel by TAM.
 WEAKNESSES
Lack of interactive shows

Interviewers, editors sometimes take a direct position with respect to

the discussion.
 RECOMMEDATIONS
Keep story short and crisp.
Increase the number of panel interviews and
discussions.
The editors should not take a direct position with
respect to the discussion.
Report tragedy with a human touch.
More interactive programmes.
SONY ENTERTAINMENT TELEVISION
PRODUCTS
COMEDY
CID
CIRCUS

INDIAN IDOL
QUALITY (CHARACTERISTICS)
Aggressive marketing strategies
Programming quality
Creativity
Production Sets
RESOURCES (TRANSFORMING)
Studios &
Studio
Equipment

Types of Broadcasting
Transmitters
Facilities Equipment

Outside
Broadcast
Vehicles
 RESOURCES (TRANSFORMING)

Types of Staff

Technicians Show Host Celebrities

 RESOURCES (TRANSFORMED)
TRANSFORMED
RESOURCES

LIVE FOOTAGE SIT-COMS/MOVIES ENTERTAINMENT INFORMATION

PROCESS
PROCESS
IRV (Instant Runoff Voting)
 COMPETETIVE ADVANTAGE
Quality: Programming quality, Graphics, Production
Sets
Innovation: Creativity
Aggressive marketing strategies
Dependability: Strict ethical standards through
editorial independence and creative expression, in
order to earn the trust of viewers and subscribers.
 Success & Failures
SUCCESS FAILURES

INDIAN IDOL FAME & CELEBRITY

CID GURUKUL
COMEDY CIRCUS
 WEAKNESSES
Immediate acceptance
Difficulty in looking for new grounds
Controversy in voting system
Repetitive shows
 RECOMMENDATIONS
Come up with more creative ideas for new shows.
Don’t copy shows of another channel.
Reality shows show have a dependable voting system.
Re-branding of the channel.