Você está na página 1de 15

Human Resource Training and

Individual Development

Cross-Cultural Preparation and


Training

March 17, 2004


Overview

• REMINDER: Please start reading the Covey book!


• Training issues not covered by the ISD model (i.e.,
special issues)
– Legal issues
– Cross-cultural preparation
• Webcast training programs: gTV
– Managing diversity (next time)
• Help with SDL reports
Cross-Cultural Preparation

• Cross-cultural preparation involves


educating employees and their families
who are to be sent to a foreign country.

• To successfully conduct business in the


global market place, employees must
understand the business practices and
the cultural norms of different countries.
What is Culture?

• Culture stands for the way of life of a


people, the sum of their learned
behavioral patterns, attitudes and
material things (Edward Hall, 1959,
The Silent Language)

• Culture is the collective programming


of the mind, which distinguishes the
members of one human group from
another (Hofstede, 1980).
National Culture

• How can national cultures be described


– Americans and international values
– Hofstede’s cultural dimensions
– Role of context, space, and time
• Why does understanding culture matter?
– Does culture affect managing?
– Adjustment and training of expatriates
– Implications for managing people
Americans and International
Values
• American cultural values are not
widely shared with the rest of the
world
• Americans are:
– Informal
– Questioners
– Direct
– Competitive
– Individualistic
– Dislike silence?
– Value punctuality and cleanliness
• Is There a Broader Framework?
Hofstede’s Cultural
Dimensions

• Power distance
• Individualism
• Masculinity
• Uncertainty avoidance
Hofstede’s Dimensions By Country
Collectivistic Individualistic
Individualism/
Columbia Australia
Collectivism
Pakistan United States
Venezuela Great Britain
Low High
Austria Philippines
Power Distance
Israel Mexico
Denmark India
Low High
Singapore Greece
Uncertainty Avoidance
Hong Kong Portugal
Denmark Japan
Feminine Masculine
Sweden Masculinity/Femininity Japan
Norway Austria
Denmark Venezuela
Adjusting to Foreign Culture
Optimism and
High excitement about
(tend to new culture Understand
Acceptance of Culture

understand
and accept
and accept)
new culture

Frustration and
confusion about
Low new culture --
(tend to culture shock
be confused
and reject)

1 2 3 4 5 6
Months Living in New Culture
Webcast Training

http://www.globalspeak.com/ExportBasic.htm
Terminology

• Parent-country national: Employee


whose country of origin is where the
company has its headquarters
• Host-country national: Employee
from the host country
• Third-country national: Employee
who has a country of origin different
from both the parent country and host
country where he or she works
Cross-Cultural Training

• Why do companies do it?


• Who should receive cross-cultural
training?
• When is c-c training most
important
• How can knowledge about
countries’ standing on Hofstede’s
dimensions aid in designing c-c
training?
Content of Training Programs

Language
Training

Key
Key Elements
Elements Cultural Training
Needed
Needed to
to
Prepare
Prepare Career
Employees
Employees to
to Development and
Work
Work Overseas
Overseas Mentoring

Personal and
Family Life
International Training and
Development

International
International Training
Training
and
and Development
Development

Continuing Readjustment
Pre-Departure
Employee Training and
Orientation and
Development Development
Training
(on-site)
Monday

• Diversity Training
• Help for SDL and PDP assignments
• Read:
– Noe Chapter 10

Você também pode gostar