Escolar Documentos
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Social Entrepreneurship
Case Study 1
GRAMEEN BANK:
Muhammad Yunus’ Story
In 1974, Bangladeshi economics professor named Muhammad
Yunus visited a rural village in Bangladesh in an effort to
connect the economic theories he was teaching with the
real-world poverty of his native country.
Professor Yunus
WHAT IS SOCIAL ENTREPRENEURSHIP?
Concept development
• Identification of social
rewards
• New products or markets
Goal attainment
• Succeed in mission and shut down
• Succeed in mission and find new
opportunity
• Attain a stable service equilibrium
• Integrate into another venture
Categories of social venture/SE
1. Start a new product or service
2. Expand an existing product or service
3. Expand an existing activity for a new group of people
4. Expand an existing activity to a new geographic area
5. Acquire an existing business
6. Partner or merge with an existing business
Source: Brinckerhoff, Peter C. (2000). Social Entrepreneurship: The Arts of Mission-Based Venture Development. New York: Wiley, pp. 16-21
Explaining entrepreneurship (1)
• Environment
• Entrepreneurship is stimulated by a conducive environment
• Resources
• Resource availability (financial, human resources, human
capital) stimulates entrepreneurship
• Perturbation
• Entrepreneurship occurs when people are displaced from
their routines
Explaining entrepreneurship (2)
• Personal traits
• Entrepreneurship occurs because of entrepreneurial personalities
and types
• Preparation
• Entrepreneurship can be taught and learned through education
and experience
Applying entrepreneurship theory to SE
• These theories apply very well to SE
• Environment, resources and perturbation are primarily
external forces
• Personal traits and preparation are primarily internal forces
• This theory helps to explain SE, predict where it will occur,
and suggest how to increase it
• Figure 1.3 portrays these forces
Figure 1.3 The forces on social
entrepreneurship
External forces
Environmental factors Perturbation of the environment
• Social climate conducive to social
entrepreneurship
Availability of financial and • Political change
nonfinancial resources • Cultural change
• Political climate that facilitates
• Economic change
social innovation
Social entrepreneurship
process begins
Internal forces
WHO ARE SOCIAL ENTREPRENEURS?
• Dees (2001):
“Change agents Adopting to create and sustain social value
in the social
sector,” Recognizing and relentlessly pursuing new
characterized opportunities to serve the mission
by….
Engaging in the process of continuous innovation,
adaptation and learning.
Innovativeness
Entrepreneurial
Achievement orientation
orientation
Socially-entrepreneurial
Independence
orientation