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McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
Understand . . .
What issues are covered in research
ethics.
The goal of “no harm” for all research
activities and what constitutes no harm
for participant, researcher, and research
sponsor.
2-2
Learning Objectives
Understand . . .
Differing ethical dilemmas and
responsibilities of researchers, sponsors,
and research assistants.
Role of ethical codes of conduct in
professional associations.
2-3
Pull Quote
2-4
Ethical Issues and the
Research Process
2-5
Types of Ethical Violations
Violating
Misrepresenting
disclosure
results
agreements
Breaking Deceiving
confidentiality participants
Padded Avoiding
invoices legal liability
2-6
Ethical Codes of Conduct
2-7
Ethical Treatment of Participants
Do no harm
2-8
Components of Informed Consent
Voluntary Participation
Permission to begin
2-9
Characteristics of Informed Consent
Competent to
Give Consent
Knowledge Voluntary
Elements
of Risks Consent
Adequately Informed
2-10
Ethical Responsibilities
Special guidelines
apply to children!
Informed consent
means parental
approval.
2-11
Deception
Disguising
non-research
activities
Camouflaging
true research
objectives
2-12
Reasons for Deception
Prevent biasing
participants
Protect confidentiality
of the sponsor
2-13
Debriefing
Describe hypothesis,
goal or purpose
Share results
Provide follow-up
2-14
Protect Participant Confidentiality
Obtain signed
nondisclosure
Non-
Restrict
disclosure of
access to ID
data subsets
2-15
Right to Privacy
Right to refuse
Prior permission to
interview
2-16
The U.S. Safe Harbor Agreement
Onward Data
Security Transfer Integrity
Enforcement
2-17
Sponsor Confidentiality
Sponsor Nondisclosure
Purpose Nondisclosure
Findings Nondisclosure
2-18
Unethical Behavior to Avoid
Injecting bias in
interpretations
Making recommendations
beyond scope of data
2-19
What To Do If Coerced?
Educate Explain
on problems
purpose
Emphasize
Terminate
fact-finding
Relationship
role
2-20
Principles of Effective Codes of Ethics
Enforceable Regulate
Specify
Protect
Behavior
2-21
Key Terms
2-22
Chapter 2
ADDITIONAL DISCUSSION OPPORTUNITIES
McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Snapshot: Location Based Services
Financial
Recruiting
Disadvantage
2-25
Snapshot: Has Trust Trumped Privacy
Privacy Fundamentalists
PrivacyPragmatists
Privacy Unconcerneds
2-26
Snapshot: Offshoring
2-27
Research Thought Leaders
2-29
PulsePoint: Research Revelation
$944
The amount, in millions,
that employers will lose
this year due to employee
fraud.
2-30
Procter & Gamble
Admits to competitive
intelligence gathering
Out-of-court settlement
rumored (and reported) at
$10m
2-31
Ethical Approaches
Ethical
Ethical
Deontology
standards Relativism
2-32
Ethical Approaches
Ethical
Deontology
Relativism
2-33
Chapter 2
ETHICS IN BUSINESS RESEARCH
McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Photo Attributions
Slide Source
6 Chris Ryan/Getty Images
14 Polka Dot Images/Jupiterimages
18 ERproductions Ltd./Getty Images
20 Brand X Pictures/Photolibrary
24 ©Jose Luis Pelaez Inc/Blend Images LLC
25 ©Siri Stafford/Digital Vision/Getty Images
26 Ingram Publishing
27 Courtesy of Foundation for Transparency in Offshoring
31 Florian Franke/Purestock/SuperStock
33 Ingram Publishing
2-35