Escolar Documentos
Profissional Documentos
Cultura Documentos
Individualism
Power distance
Uncertainty avoidance
Masculinity
1. Culture-specific information
2. Cultural general information
3. Self-specific information
Environmental briefings and cultural orientation
programs are types of area studies programs. These
programs provide factual preparation for a manager to
operate in, or work with people from, a particular
country. Area studies should be a basic prerequisite for
other types of training programs. Other, more involved
programs contribute the context in which to put facts so
that they can be properly understood.
Detailed Scenarios
Gradual Delivery
Support
Relevant Exercises
Online Discussions
Culture should not be viewed as a challenge but as an
opportunity that can be exploited. This requires, as has
been shown in this chapter, an understanding of the
differences and their fundamental determinants.
The following rules serve as a summary of how culture
and its appreciation may serve as a tool to ensure
marketing success.