Empowering BI Ecosystem

Course Being Offered

A Job Oriented Course on

Enterprise
Datawarehouse Ecosystem
Course Content

Advance Datawarehousing
Datawarehouse Basics
Week
Architecture
Implementation
WeekETL
Data Modeling Week
Business intelligence Basics
Data Visualization
Advance SQL Delivery Channels
1
Operations
SQL
2
Optimization 3
Data Visualization
Project

Data Science Basics

Prediction
Week
Segmentation
Affinities
Week
Big Data
Hadoop Stack Week
Retail Industry Project
Complete Week Dedicated
Hortonworks
4
Graph Analytics
5
Cloudera 6
to project closure
Introduction
Name
Education/University
Profession/Experience-Years
Current Company
Expectations from Course
What is

Data
 What is a
Data Analytics
Data Information
Insights
Raw Fact
No Context Value Added to Data
Just Numbers and Text
 Data Information ?
(Price,Date)
• 6.34,1 SIRIUS SATELLITE RADIO INC.

• 6.45,2
$7.20
• 6.39,3
• 6.62,4 $7.00

• 6.57,5 $6.80
• 6.64,6

Stock Price
$6.60
• 6.71,7
$6.40
• 6.82,8
• 7.12,9 $6.20

• 7.06,10 $6.00

$5.80
1 2 3 4 5 6 7 8 9 10
Last 10 Days

Information is: Prices are growing

Prices are growing with the rate of ~10%
In week on week comparison we observed higher rise
in recent week
 What is a

Database
 Guess a
Database
Which all of us use almost everyday
http://db-engines.com/en/ranking
How many of us
Know about
DataWarehouse
Organization
 Sales
Organization
Recharge

Call
Center

Billing

Customer

MFS
 Sales

Recharge

Call Centre

CB
Billing

Pro
Customer

MFS
 Sales

Recharge

Call Centre

Data
CB
Billing
Warehouse

Pro
Customer

MFS
Subject Oriented MSISDN Level Integrated Time Variant
 One Window for Organizational Information (BI & DWH)

Subject Oriented MSISDN Level Integrated Time Variant

 New Sales Customers from Chakwal usually recharge their account with 100 Rupees
Scratch Card

One Window for Organizational Information (BI & DWH)

Subject Oriented MSISDN Level Integrated Time Variant

High Value Customers from Lahore only opting for a Daily Data Bundle on weekends from 11 AM to 5
PM

One Window for Organizational Information (BI & DWH)

Subject Oriented MSISDN Level Integrated Time Variant

 Easy Paisa Users usually recharge their account after receiving money

One Window for Organizational Information (BI & DWH)

Subject Oriented MSISDN Level Integrated Time Variant

360 Degree Profiling of Customer
[Decision Making]
[Data Warehouse]
 Why
Government of Pakistan

Needs a Datawarehouse
 5 Ws of Datawarehouse
Advance Analytics

What we have to do SUGGEST NECESSARY ACTION

Why Happened
STATISTICAL ANALYSIS , DATA MINING , PREDICTION

What's the Impact

Business Intelligence

DASHBOARDS FOR PERFORMANCE MANAGEMEN

When Happened
INFORMATION DELIVERY
What Happened

DATA MANAGEMENT
Data Integration

DATA INTEGRATION
METADATA
 Owner of a Business always want to know about ?

Which are our

lowest/highest margin
customers ?
Who are my customers
What is the most and what products
effective distribution are they buying?
channel?

What product prom- Which customers

-otions have the biggest are most likely to go
impact on revenue? to the competition ?
What impact will
new products/services
have on revenue
and margins?
 Exercise
Why your organization need a
Data Warehouse
Identify Data sources

Identify Integration Points

Figure out 5 different questions which your company will be

able to answer after datawarehouse
 Why Tehzeeb Bakers don't need a
Datawarehosue but yet they can generate a lot
of value out of data

Why? & How ?

OLTP vs OLAP
OLTP vs OLAP
On-Line Transaction
Characteristics Processing (OLTP) Data Warehouse
Data Content Current values Historical data, summarized
data, calculated data
Data Organization Application by application Subject areas across enterprise

Nature of Data Dynamic Static until refreshed, based on

Data Manipulation Updated on a field-by-field
basis
Highly structured, repetitive
Usage processing (Clerical User)
Critical (Sub-Second to
Response Time several seconds)
Updates vs. Real-time Updates,
Reports Batch Reporting
frequency
Accessed & manipulated
usually no direct update
Highly structured, analytical
processing (Knowledge User)
Several seconds to minutes
Batch Updates,
Real-time Reporting
Datawarehosue is all about
Decision Making
Q&A