Sophie DeBacker

Olivia Brown

Alicia Hosler
 Company Description
Frais Visage
Westwood Mall
1850 W Michigan Ave, Blackman 49202
Jackson, Michigan

1089 square feet = $1000/ month

Mission Statement

Our mission is to provide every customer with a fresh

face of our natural makeup. Frais Visage is 100%
cruelty free and has set itself the goal of offering
everyone the best of cosmetics in terms of quality,
performance, and safety.
Products and Related
Services
Description of Products
All products purchased at Frais
Visage are 100% vegan.
● Frais Les Yeux palette (4 colors)
$21.99
● Les Yeux palette (12 colors) $42.69
● Frais blush $12.00
● Makeup Setter $9.00- $15.00
● Wooden Brush $18.00
● Lip Queen Kits $16.99
● Seasalt Powder $16.89
● Foundation (1 fl oz of 3 fl oz) $19.99 -
$29.99
● Highlighter $16.00
● Translucent powder $20.00
● Eyeshadow Primer $10.00
● Concealer $15.00
● Organic Mascara $12.00
● Liquid Eyeliner $12.00
Description of Services

Special Events: Makeup Application Wedding Event:

Lesson:
Including Prom, Dances, Pre Consult (optional):
Graduation, etc. Learn how to apply your $45.00
products correctly and
$40.00 have a flawless looking Wedding Day: $85.00
face.
Add eyelash application- Esthetician will come to
$10.00 60 minutes you with supplies.
Within 20 mile radius
$55.00
Future Plans and Development

As a company, we have many goals for the future of Frais Visage and its
development.

We would like to become a franchise with many stores across America, and
continue offering new and affordable products throughout the country.

Keep our promise to our customers with trust that our products are vegan and
cruelty-free.
Target Market
Demographics

Our target demographic is women that are age 10+

Market Size and Trends:

Women in Jackson

2010: 17,539

2016: 17, 217

Geographics
Our store is off of highway 94, and is surrounded by other stores and restaurants.
Industry Analysis
General Information

Frais Visage is needed because there is an increasing demand for makeup

products that are both healthy for skin and affordable.

A shift of preference towards natural and organic beauty products in the U.S.,
fosters the growth of the cosmetics market. Rising demand for natural, herbal,
and organic beauty products creates potential opportunities for manufacturers
to innovate and develop new products in accordance to consumer preferences.
Size and Growth Rate of Industry
In 2015 the industry generated $56.2 billion in the United States.

Skin care is a growing fast, expected to have revenue of almost $11 billion by 2018.

2010 cosmetic industry made $53 billion.

2016 cosmetic industry made $62.46 billion.

In 2015 consumers spent $60.58 billion on cosmetics

In 2016 consumers spent $62.46 billion on cosmetics.

The industry grew 6% in 2016.

Sensitivity to Economic Cycles and
Seasonality

Woman will most likely always buy make up whether the economy is up or down.
Our company is affordable as well, which will keep customers coming back.

Seasonality won't really affect our business because women wear makeup no
matter what season it is. To most women these days with its growing popularity,
makeup is almost a necessity.
Competition
Competition: Ulta Beauty
Advantages: Disadvantages:

Wide variety of products at Cannot guarantee every product (does not

different price ranges specialize)

Hair salon Products carried based on customer

review
Facial hair removal services

Esthetician available

Rewards card (earn points)

Competition: Yonkers
Advantages:
High end products you can't find at
other stores
Esthetician available at certain times
Apply makeup for free (trial runs)
Disadvantages:
Products carried are higher end ($$)
Not an actual store, just a service
inside (supplied with smaller
amounts, limited supply)
Market Share

1 out of 3 businesses in area= 33.3% of the market share

Monopolistic Competition
Future Competition

In the future, new makeup stores could open in Jackson if demand for them
goes up; however, we will continue to be successful because we offer unique,
healthy products that are sometimes difficult to find in this market at a more
affordable price.
Marketing Plan and Sales
Strategy
Business Image/Message

“A fresher face is a fresher you”

Our company meets the needs of all people looking for 100% organic and cruelty
free makeup products at a reasonable price. These products are convenient
because they are natural and good for your skin, helping you achieve a fresh
face.
Market Vehicle

Billboard on highway 94 for two weeks.

Website for consumers to get more information.

Marketing Budget

● $2,000 for billboards

● $1,500 for commercial
● $200 for web design
● = $3,700
● + $1,300 for leeway
● = $5,000 for total market budget
 Your Local Beauty Store

A Fresher Face is

a Fresher You

Visit us now at the Westwood Mall

517-269-5623
Operation
Hours of Operation

Hours

● Monday-Saturday: 10 a.m.- 9 p.m.

● Sunday: 12 p.m. - 6 p.m.

● Closed Christmas Day

Employee Training and Education

● Esthetician- Licensed beautician

● Must be at least 18 years old
● Attending or graduated high school
● Must be trained on the computer to do sales
● General knowledge about makeup and how to color match customers
Management and
Organization
Key Employees

Manager- Olivia Brown

Assistant Manager- Sophie DeBacker

Esthetician- Alicia Hosler

Other key people:

Sales associates

(General partnership)
Key Employees (continued)

Strengths Weaknesses

Strong work ethic Disagreements

Sets and achieves goals Nervous when speaking to

customers
Dependable
Sensitivity
Positive attitude

Team-oriented
Compensation and Incentives
Motivation
Salary
The motivation of our employees is
Manager- $42,556/year
to help those in need of help or
Assistant Manager- $9.00/hour certain care.

Esthetician- $16.25/hour Employee of the Month

Sales Associate- $15.15/hour Extra Vacation Days

All employees get 15% off our

products
Management Structure and Style

Centralized management

Managers set out the strategy, make the decisions and delegate tasks.
Financial Data and
Projections
Budgeting

Start up costs- $23,627.98

Monthly budget- $8,933.34

Net Sales- $97,459.20 overall

Profit- $88,525.86 per month

Long-Term Development
Goals

● We would like to expand into franchise throughout Michigan then

the United States.
● Continue to create new, original products for customers.
● Meet the diversity of beauty
● Pay debt off within 2 years.
Strategies

● Our company will open multiple stores in as many states possible.

● Train and hire good employees that will help grow and benefit our company.
● Offer lower prices for high quality, vegan products so people choose us over
the competition.
● Keep up with social media.
Risk Evaluation

● The interest in makeup could decline in a few years and we would lose
customers and not be as successful.
● Online shopping could become more popular
● The beauty industry is highly competitive and at times changes rapidly due
to consumer preferences and industry trends. We will face continuous
competition for recognition in the market no matter what stores are near us
or not.