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Chapter 3
The Manager’s Role
in Strategic Human
Resource
Management
Part 1 Introduction
1 Set an objective.
S Specific
M Measureable
A Attainable
R Relevant
T Timely
• A Mission Statement
concentrates on the present; it defines the customer(s), critical
processes and it informs you about the desired level of
performance.
• A Vision Statement
focuses on the future; it is a source of inspiration and motivation.
Often it describes not just the future of the organization but the
future of the industry or society in which the organization hopes
to effect change.
A mission statement talks about the A vision statement talks about your
Time present leading to its future. future.
It lists the broad goals for which the It lists where you see yourself some
organization is formed. Its prime years from now. It inspires you to
Function function is internal; to define the key give your best. It shapes your
measure or measures of the understanding of why you are
organization's success and its prime working here.
audience is the leadership, team
and stockholders.
3–16
Comparison Chart - Vision and Mission
Mission Statement Vision Statement
Change Your mission statement may change, As your organization evolves, you
but it should still tie back to your core
values, customer needs and vision. might feel tempted to change your
vision. However, mission or vision
statements explain your organization's
foundation, so change should be kept
to a minimum.
• Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's
desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring
value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable
communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
3–20
Example – Coca Cola
• Live Our Values
Our values serve as a compass for our actions and describe how we behave in
the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Vertical Geographic
integration expansion
Business-Level
Competitive Strategies
Department Managers
and Strategy Planning
Formulate
Help devise supporting, Execute
the strategic functional/ the strategic
plan departmental plans
strategies
HR activities
Emergent employee
behaviors
Strategically relevant
organizational outcomes
Organizational
performance
Choose HR Scorecard
3 Outline a strategy map 8
measures
Identify strategically required Summarize Scorecard
4 9
outcomes measures on digital dashboard
Identify required workforce 10
5 Monitor, predict, evaluate
competencies and behaviors