Escolar Documentos
Profissional Documentos
Cultura Documentos
Learning Objectives
Message Strategy:
Creativity in Communication
Creativity is the ability to generate fresh, unique and appropriate ideas that
can be used as solutions to communications problems
Preparation
Illumination Gathering
Seeing the Information
Solution
The
Creative
Process
Verification Incubation
Refining Setting Problem
the Idea Aside
LO2 – Session 11,12
Copy Writing
For the given Pictures Write:
Brand Name
Tag line
Sales Promotion
LO2 – Session 11,12
LO2 – Session 11,12
LO2 – Session 11,12
LO3 – Session 11,12
An Ad Compaign
Integrated
Interrelated Coordinated
Marketing
Communication Activities