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GSK AUTOMATION PVT LTD, Bangalore
KARUNA.R
09ATCMA024
Dr.B.Chandrashekar
' With rapid advancements in the field of industrial fittings and with
continual R&D in this industry various new products and models are
widely in use.
GROWTH AND DEVELOPMENT OF PIPE
INDUSTRY
' The global export market of the steel pipes is stated to be close to
$27 billion in a year with the US, Western Europe, Australia, and Japan
being the biggest importers.
FUTURE PLANS
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FUNCTIONAL DEPARTMENTS
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STRENGTHS WEAKNESS
' GSK is the pioneer in aluminium ' The company is not well
piping system in India. equipped with eco friendly
' 24/7 customer focused with facilities technology for all products.
of on site customer support. ' Does not do any effective
' Competitive price of products is a advertisement nor looked much
most powerful weapon of the into advertisement strategy.
company. ' There is less scope for
' Skilled and highly experienced diversification of the products.
departmental heads. ' A limit of three to four projects
' Adaptability to new technology. at any given time.
' Continuous R&D.
' Serving diverse industrial sectors
and applications. Etc«
OPPORTUNITIES THREATS
' Growing industry in the field of ' Legislation could impact the
process automation. business of the enterprise
' Huge export opportunities and adversely.
government support. ' Fluctuating market demand for
' Advent of Internet provides an the products.
excellent opportunity to reach to ' Retention of key staff critical.
a large base of Consumers and ' Vulnerable to reactive attack by
cut costs. major competitors.
' Could develop new products. ' Competency and complacency
' Profit margins will be good. within the organization.
' End-users respond to new ideas.
' Could extend to overseas.
FINDINGS, SUGGESTIONS & CONCLUSION
SUGGESTIONS:
With respect to the above study and the findings thereby, the company
has definitely entrenched into the urban market. I found that company's
marketing strategy, financial position, & Human Resource Management
are satisfactory.