Developing Management Skills

Core Values
 Developing Self Awareness

•Ask yourself about your strengths and weaknesses; seek feedback

from others as a basis for self improvement

•Feel in charge for what happens to you, good and bad

•Have such relationship with team members that they feel

comfortable sharing information.
 Developing
•Before making decision, it is important toJudgment
test your judgment.

•Would I be comfortable if my decision became the headline of a newspaper?

•Would I be comfortable explaining my actions to the management?
•How would I be liked to be treated in the same manner?
•Are my decision fair to all parties?
•Is the opportunity for personal gain clouding my judgment? Would I take the
same decision if the outcome did not benefit me in any way?
•Does this decision violate any of the organizational policies or laws?
•Is the benefit of the decision more than the harm of it? How can the harmful
effects mitigated?
 Coaching, Counseling, and Supportive
communication
•Differentiate between coaching, counseling and supportive
communication situations.
•Use descriptive not evaluative statements
•Use problem oriented statements rather than person oriented
statements.
•When trying to correct someone’s behavior, focus on the things
that are under the control of that person.
•Ensure equal speaking opportunities for others participating in the
interaction.
Managing the relationship with your boss

•Understand your boss’s goals and objectives

•What type of pressure he faces
•Your boss’s strengths weaknesses
•His preferred work style
•Keep your boss informed about what you do
•Be dependable and honest with him
•Selectively use your boss’s time and resource.
 Gaining Power and Influence

Different Influence Strategies

Retribution
Force others to do what you want

Reciprocity
Motivate others to do what you want

Reason
Show others that it makes sense to do what you say
 Motivating Others

Performance = Ability x Motivation

Ability = Aptitude x Training x Resources

Motivation = Desire x Commitment

Marketing 3.0
 Marketing 3.0:
Collaborative, Cultural, and spiritual

The Age of Participation

and collaborative
Marketing
Technology

The Age of Globalization

Political legal Economy Socio culture
Paradox and cultural
Marketing

Market
The Age of Creative
Society and Human Spirit
Marketing
 The future of marketing

The Disciplines of Today’s Marketing Future Marketing

Marketing Concept Concept
Product The Four Ps Cocreation
Management (product,price Communitization
Customer ,place,promotion) Character building
Management STP
Brand (segmentation,
Management targeting,and
positioning)
Brand building
 MARKETING FOR POVERTY
ALLEVIATION
The Marketing Model of an SBE
Elements of Social Business Enterprise
No
Marketing Business Model
1 Segmentation Bottom of the Pyramid
2 Targeting High volume communities
3 Positioning Social business enterprise
4 Differentiation Social entrepreneurship
5 Marketing Mix
 Product Products not Currently
Accessible for low-income
Customer
 Price Affordable
 Promotion Word-of-Mouth
 Place Community Distribution
6 Selling Sales Force of Social
Entrepreneurs
7 Brand Iconic
8 Service Easy
9 Process Low-Cost
 10 Credos of Marketing 3.0

Credo 1: Love your Customers. Respect your

Competitors
Credo 2: Be sensitive to change, be ready to
transform
Credo 3: Guard your name, be clear about who
you are
Credo 4: Customers are diverse; go first to those who
can benefit most from you
Credo 5: Always offer a good package at a fair price
Credo 6: Always make yourself available, spread the
good news
Credo 7: Get your customers, keep and grow them
Credo 8: Whatever your business it is a service
business
Credo 9: Always refine our business process in terms
of quality, cost, and delivery
Credo 10: Gather relevant information, but use wisdom
in making your final decision
Leadership
 Leadership

The ability to influence, motivate and enable others to contribute toward

the effectiveness and success of the organization.

Qualification
• Ensured every body’s success at the end of day
• Capabilities should be demonstrated in own self first then other will be
energized

Disqualification
• If not recognized to others
 Discipline of Execution

Key Points
• Focus on thinking
• Clarity
• Specificity
• Communication (connectivity is productivity)

• Identify critical task during review

• Identify opportunities and align it to the core competencies
• Talented review properly
• Execution (process help execution and people will execute)
• Understand social culture and demography before new market penetration
• Lack of effort is not expectable
 Key points for Success
1. Increase Management Efficiency .
2. Establish Good Governance and Proper Monitoring System.
3. Ensure Product Quality and Services.
4. Maintain Healthy Relationships with Stakeholders.
5. Establish Cost Efficient Management.
6. Establish Passionate Winning Team.
7. Time is money.
8. Connectivity is productivity.
9. Customer Satisfaction Should be the Priority.
10.People resources is the foundation to achieve the goal of the organization