ELECTROLYTE AND VITAMIN

WATER MARKET
2018 - 2023
 Contents

Mark et Overview
Mark et Dyn am ics
Se g m e n t s
Ge o g r a p h i c a l A n a l y s i s
To p Tr e n d s
To p v en d o r s
Co n t a c t U s
 Market Overview
The electrolyte a n d vi t a m i n w a t e r m a r k e t is
e s t i m a t e d t o generate revenues of over $ 8 billion
b y 2023 , g r o w i n g a t a CAGR of a r o u n d 10 % d u r i n g
2018 - 2023 .
The g o v e r n m e n t agencies are t a k i n g initiatives t o
p r o m o t e alternative drinks , w h i c h are nutritional ,
healthy , a n d natural t o c u r b t h e increasing
incidences of obesity a n d diabetes across t h e
world .
The g r o w i n g d e m a n d for beverages w i t h l o w
calories , natural flavors , non - GMO , glutenfree , a n d
organic beverages such as electrolytes , naturally
processed juices , c o c o n u t water , a n d dairy
p r o d u c t s wi l l revolutionize t h e g l o b a l market .
R a p i d urbanization a n d inclinational t o wa r d s
n u t r ie nt - ri ch beverages wi l l fuel t h e d e v e l o p m e n t
of t h e g l o b a l market .
Market Dynamics

The n e w m e t h o d of i n f u si ng h e r b a n d oils in forti fi ed water is

h e l p i n g c o m p a n i e s to a m p u p the n u t r i t i o n a l c o n t e n t
w i t h o u t a d d i n g any sugar a n d excess calories to these
beverages . S o m e of the p o p u l a r i n f u s e d water available in
the g l o b a l m a r ke t are p o m e g r a n a t e oil , m i n t , turmeric ,
ginger , c h a m o m i l e , a n d b i r c h tree extract . These i n n ova t io ns
w i l l a t t r i b u t e to the d e m a n d for these p r o d u c t s a n d b o o s t
the revenues in the g l o b a l e l e ctr olyte a n d v i t a mi n water
mar ket .
• • •

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 Segmentation
Zero calories fortified wa t e r t o gain t r a cti on i n
t h e g l o b al electrolyte a n d vi t a m i n wa t e r m a r k e t
d u r i n g t h e forecast period .
Flavored p r o d u c t s h e l p i m p r o ve t h e taste of t h e
vi t a m i n - e n h a n c e d wa t e r a n d t o m a s k t h e
unpleasant taste of s o m e vitamins or additives i n
t h e beverage .
Swe e t e n ed wa t e r has additives t h a t i m p r o ve t h e
tastes of these beverages a n d encourages
consumers t o choose this wa t e r as a n alternative
t o c a r b o n a t e d drinks a n d juices i n t h e g l o b a l
market .
The use of PET pa c k a gi ng helps
m a n u fa cturers w i t h logistics cost savings a n d
c u s t o m i z a ti o n benefits t o i m p r o ve
stackability .

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Geographical Analysis

H e a l t h m a n d a t e s i n N o r t h Am e r i c a t o boost
sales i n t h e g l o b al electrolyte a n d vi t a m i n wa t e r
market .
The electrolyte a n d vi t a m i n wa t e r m a r k e t b y
geography is s e g m e n t e d i n t o N o r t h America ,
Europe , APAC , a n d ROW .
N o r t h Am e r i c a o c c u p i e d a significant m a r k e t
share i n 2017, g r o w i n g a t a CAGR of
a p p r o xi m a t e l y 6 % b y 2023 .
N o r t h America ’ s m a j o r retail c o n s u m p t i o n
m a r k e t is o n e of t h e p r i m a r y factors boost t h e
g r o w t h of t h e electrolyte wa t e r m a r k e t i n this
region .
The e s t a bl ish me nt of h e a l t h m a n d a t e s a n d f o o d
safety regulations wi l l drive t h e a d o p t i o n of
these p r o d u c t s i n t h e N o r t h A m e r i c a n market .
Top Trends

I N C O R P O R A T I N G V A R I O U S N U T R I E N TS
ATT R A C T V AR IO U S CO N S U M E R P R E F E R E N CES

U S E O F N AT U R A L AN D O R G AN IC
IN G R E D IE N T S T O F O R T I F Y T H E W AT ER

IN N O V ATIV E IN G R E D IE N T S AN D N E W M ETH O DS
O F AD D I N G V ITAM IN S / N U TR IE NT S IN W ATER

IN C R E AS IN G AW AR E N E SS AB O U T T H E H AR M F U L
E F F E C T S O F A D D E D S U G AR A N D E M P T Y C A L O R I E S

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 Top Vendors
KEY VENDORS
Glaceau
PepsiCo
Danone
Vitamin Well
Big Red Inc
Talking Rain

PROMINENT PLAYERS
Beltek Canadian Water ( Wild ), Narang Group ,
Unique Foods , Giant Beverages, NongFu
Springs, CBD Naturals, Nestle, Karma Culture
LLC, Ten Water, Pocari Sweat, Pervida, New York
Spring Water, Mountain Valley Spring Water,
Kick20 , Fiji Water, Essentia, BAI, and 3 Water.

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