Annex A: Research Area & Thesis Topic Approval Format

Name: SHASHI KANT MOURYA

Phone Number: +919650777831, +919415987831

Email Address: mailme_shashikantmourya@yahoo.com

Course to which admitted ISBE

Month & year of admission Sep, 2012

Place of study (IIPM CENTER ) NEW DELHI

Thesis Area Opted: MARKETING

Specialization Area: MARKETING

Suggested Thesis Topics: 1. Marketing strategies of Airtel.

(Minimum 3 topics) 2. Measuring success of new product launches
in the Indian automobile industry.
3. Customer relationship management (CRM).

Summer training details:

Sales Analysis of Share Market.

Topic -----------------------------------------------------------------------
TIMMS , NEW DELHI
Company name: -----------------------------------------------------------------------

Summary on internship

I did my internship under guidance of Mr. Duka Srinivas Reddy . Where I surveyed
the whole department and analyzed the taste of consumers & and suggested the
ways to increase the sell.
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conducted a survey to understand consumer’s behavior .
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Projects done in Project Semester (Only for IIPM program)

Project Title and Specialization Scores

Your favorite subject(s) of interest while studying at IIPM/ISBE/ICHE

CUSTOMER RELATIONSHIP MANAGEMENT (ISBE)

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Mention some notable internal assignments closely or distantly related to support

your research interest area and suggest thesis topics

‘ CUSTOMER RELATIONSHIP MANAGEMENT’ will help me in preparation of

topic.
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related to marketing () & consumer behavior
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Assignment will help to prepare project.
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Annex A
Job

Mention how the chosen research area and suggested thesis topics are related to
your current career or helpful for your career path.

Are you currently working? If yes, mention the following:

Name of company ---------------------------------------------------------------------------------

Location -------------------------------------------------------------------------------

Job Role -------------------------------------------------------------------------------

Or else, if you have joined your family business, mention the following:

Industry --------------------------------------------------------------------------------

Nature of business ----------------------------------------------------------------------------------

Or else, if you are in an entrepreneurial drive, mention the following:

Industry ---------------------------------------------------------------------------

Nature of business ---------------------------------------------------------------------------

Market Research
Scores in market research related papers – Research Methodology and Marketing
Research

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Have you used any statistical tools:

T –TEST F –TEST Z –Test CHI SQUARE TEST ANOVA Pearson’s Correlation &
Bivariate Regression Others T –will be helpful for your career path.

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Annex A
Do you have knowledge about complex analytical methods. Tick any

• Multiple regressions
• Discriminant analysis
• MANOVA ANCOVA
• Factor & Components Analysis
• Time Series Analysis, Program Assessment, Forecasting
• Logistic, Ordered, Multinomial, Negative Binomial & Poisson Regression

Have you used any statistical software for doing projects or gained knowledge on
application while studying at IIPM/ISBE/ICHE?

SPSS/STATISTICA/NCSS/UNISTAT/RATS/SHAZAM Econometrics/MATLAB SAS

/STATA

Books Referred in Market Research :- Philip kotler

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I SHASHI KANT MOURYA the undersigned Agree that I have read

the thesis guidelines and shall adhere to the guidelines terms &
conditions.

Signature: SHASHI KANT MOURYA DATE: 22-11-2014.

Annex A
Best Regards,

Neena Rawat
Department of Academics(Thesis), IIPM Delhi
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The Indian Institute of Planning and Management
IIPM, Satbari-Chandan Haula, Bhatti Mines Road, New Delhi- 1100

Student Name Shashi Kant Mourya

FW/12-14/M-
Thesis ID Generated: 96/Delhi/ISBE
IIPM Center Delhi
Research Area Approved Yes
Specialization Area M