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RESEARCH DESIGN
Chapter 3
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
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Research design
Research design 3
Choosing a topic
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
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Choosing a research topic: you need a
research problem
Move on to next stage
of research design
1. Read literature,
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
4. Test
feasibility
Figure 3.1. How to identify a research problem (adapted from Collis &
Hussey, 2003)
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Theoretical framework
1. Choose a topic
2. Choose some potential research questions
3. Choose a theoretical framework
Given the iterative nature of qualitative research,
these might change later
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A model of qualitative research design
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
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Philosophical Assumptions
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Research Method
A research method is a
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
strategy of enquiry
How are you going to
find out about the
social world?
Research methods –
action research, case
study research,
ethnography, grounded
theory
Each can use any set of
philosophical
assumptions
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Data Collection techniques
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Data Analysis approach
qualitative data
Coding
Content analysis
Discourse analysis
Hermeneutics
Semiotics
Narrative analysis, etc.
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Written record
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QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
Research design
The model in perspective
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Writing a research proposal
Item
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
1. A title
2. An abstract
3. An introduction
4. A literature review
5. A topic
6. A theoretical framework
7. A research method
8. A qualitative data analysis
approach
9. A timeline to completion
10. A list of references
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