DELI

CHAITANYA.B.N
SREEHAR GHT
I G H
DEBRAJ

L
Enjoy & Enr
SWAROOP
SAMEERA
RAJSEKAR
DE ich

PAVANI
Coffee is a Brewed drink prepared from roasted seeds,
commonly called coffee beans, of the coffee plant. They are
seeds of coffee cherries that grow on trees in over 70
countries.
Country of Origin: ETHIOPIA
Introduced In 15th Century
Colour: Dark Brown, Black
Type: Hot Or Cold Breverage
• Name:-DELIGHT
• Address:- S.Kota, Vijayanagaram district
• Nature:-Partnership.
• Responsibility by members:-
- CSR
- Good Relationships
- Ethical norms
Vision:
"To be the world's best coffee producing company. Being the
best means providing outstanding quality, taste, and value, so
that we make every customer smile."
Mission:
" We will sell best quality service drink to fulfill our guest's needs
more accurately, quickly, & courteously than our competitors.
We will conduct all our business affairs ethically, and with the
best employees. We will continue to grow profitably and
responsibly, and provide career advancement opportunities for
every willing member of our organization "
 Description of venture

• Product:-Mocha,Espresso,Cappacuno.
• Service:-Outlets
• Size:-Small scale industry
• Equipment:-New technology.
Board of Directors

managers

Supervisor

Working labor
 Production plan
• Manufacturing process :-During roasting the
green beans are exposed to very high
temperatures of 500 degrees Celsius.
• The temperature in the bean rises to between
200 degrees Celsius to 250 degrees Celsius,
bringing about changes in chemical
composition.
 Marketing:-

• Pricing:- Comfortable to all levels of income

group people.
• Distribution:-

manufacturer Wholesaler Customer

 Making Product

Upper Level

Middle Level

Lower Level
 Promotion
• Giving sample to the customers.
• Advertising through print media and radio.
• Discounts
• internet
• advertisements in news paper, TV programs,
sports programs
• Tag line:-lots of love and lots of happiness
with a cup of coffee.
 Product forecasts

• Diversify to coffee bars

• Coffee bites
• Sugar free coffee
Risks:-
Weakness of business:-
• No brand image
• New to the market.
• High competition
SEGMENTATION:-
Concentrating on all income groups of people, so that
all people may buy the product.
TARGETING:-
Mostly the people between age group of 18-60 yrs.
POSITIONING
Creating a good taste in the minds of people.
Sources of finance:
From partners: 3000000
From loans and funds: 5000000
From govt.(subsidy): 2000000

Total: 1,00,00,000
(one crore)`
 Financial Aspects

FIXED ASSETS:
Land and Building: S.Kota, vijayanagaram District
4500sqft
Advance Rental cost for site: 3 x 10,000 = 30,000

Total Build sheds repairs Cost, maintenance and Electrification

Charges: 1000000
a) Civil Construction, repair, Fabrication 7.00
b) Water Connection & Pipe line 0.50
c) Electrification 3.00
Total 10.50
Machinery cost:
Crushers: 300000 x 4=1200000
Conveyor belt: 50000 x 1= 50000
Motor for water: 75000 x 1= 75000

Total: =1325000
Other equip:
Fire extinguisher: 100000
Mobiles: 50000
Furniture: 50000
Packing materials 10000
Computer: 150000
Total: 350000
Raw materials:
Grade A, B and C type coffee beans from Araku
for all levels of manufacturing.
5 tons of coffee bean = Rs 30,00,000
Labour:
Skilled labour: 4 x 5000 = 20000
Unskilled labour: 8 x 3000 = 24000
Supervisor: 1 x 8000 = 8000
Manager: 2 x 25000= 50,000

Total: = 1,02,000
Factory expenses:
Include maintenance,
Rent, transportation, others: 50000

Total investments = Rs 60,00,000.

Expected turnover= Rs 50,00,000.

50% is divided among the partners, 2% for CSR

activity, remaining for next month process.
 COMPETITORS
• Sunrise
• Bru
• Nescafe
• Green lable.
How to overcome:
By having direct link with restaurants, coffee
shops etc
By offering penetration price.
EXIT STRATEGY

• Reduction in the salaries of the employees

• Decrease in the human labour
• If adverse sales is there we will try to merge
with other production houses
 Conclusion

• Coffee production industry is one of the most

attractive industry for the new entrepreneurs.
It has got a lot of potential. We need to utilize
these abundant resources and make it a very
successful industry.
THANK YOU