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QUALITATIVE DATA

ANALYSIS WITH ATLAS.ti 7


WINDOWS

Ricardo B. Contreras, PhD


Applied cultural anthropologist
Director
Training & Partnership Development training@atlasti.com
Corvallis, OR training, sales and general inquiries:
USA +1 (866) 880-0231 (toll-free US and Canada)

© 2015 ATLAS.ti 1 www.atlasti.com


COURSE PROGRAM

1. Outline
• Conceptual introduction 3. Hands-on work
• Hands-on work • Creating the project
• Setting up a project
2. Conceptual introduction • Data segmentation and coding
• What does ATLAS.ti do? • Memo writing
• How does ATLAS.ti do it? • Analysis and outputs
• Qualitative research • Conclusion
• Qualitative data analysis
• Data-level work in ATLAS.ti
• The objects of an analysis project
• Analysis tools

© 2015 ATLAS.ti 2 www.atlasti.com


WHAT DOES ATLAS.TI DO?

What does ATLAS.ti do?

Software that facilitates the qualitative analysis of research data.


Software that helps making the analysis process:
• Organized
• Transparent
• Integrated
• Grounded in the evidence
Software that facilitates the triangulation of research data collected through multiple
methods of data collection, such as:
• Semi-structured/unstructured interviews
• Focus groups
• Field notes/observations
• Archival research/literature reviews
• Photo-voice/photo elicitation methods
• Ethnographic videos

© 2015 ATLAS.ti 3 www.atlasti.com


QUALITATIVE RESEARCH
CHARACTERISTICS

QUALITATIVE RESEARCH CHARACTERISTICS

• Natural setting
• Researcher as key instrument of data collection
• Multiple methods
• Complex reasoning through deductive and inductive
• Focus on participants’ meanings
• Emergent design
• Reflexivity
• Holistic account

Creswell 2013:45-47

© 2015 ATLAS.ti 4 www.atlasti.com


QUALITATIVE DATA ANALYSIS:
ANALYTIC STRATEGIES

ANALYTIC STRATEGIES

• Sketching ideas Data analysis in qualitative research consists of


preparing and organizing the data (i.e., text data as in
• Taking notes
transcripts, or image data as in photographs) for
• Working with words analysis, then reducing the data into themes through a
process of coding and condensing the codes, and finally
• Identifying codes representing the data in figures, tables, or in discussion.
• Reducing codes to themes
• Counting frequency of codes Creswell 2013:180

• Relating categories
• Relating categories to analytic framework
in literature
• Creating a point of view
• Displaying the data

© 2015 ATLAS.ti 5 www.atlasti.com


DATA LEVEL WORK WITH ATLAS.ti:
A CONVERSATION WITH THE DATA

• Quotations • Memos
• Comments

Segmenting
Writing
the data

Diagramming Coding

• Networks • Codes

© 2015 ATLAS.ti 6 www.atlasti.com


THE OBJECTS OF AN ANALYSIS
PROJECT

Primary
THE OBJECTS Documents

They exist in relation to Families Quotations


each other

Object must be integrated


in the analysis project

Avoid a compartamentalized
approach Networks Codes

Memos

© 2015 ATLAS.ti 7 www.atlasti.com


OBJECTS OF THE PROJECT:
THE PRIMARY DOCUMENTS

Primary
Documents
Sources of
information

Different formats:
Text
Graphic
Audio
Video
Google Earth

No size limitation

© 2015 ATLAS.ti 8 www.atlasti.com


OBJECTS OF THE PROJECT:
QUOTATIONS

QUOTATIONS

Segment of the document

Quotations can be of any size

Quotations are independent


objects: they may or may not
be linked to codes

Quotations can be hyperlinked


within and across documents

© 2015 ATLAS.ti 9 www.atlasti.com


OBJECTS OF THE PROJECT:
CODES

CODES

Word or short phrase that symbolically assigns a summative, salient, essence-


capturing, and/or evocative attribute for a portion of language-based or visual data (*).

Codes are normally linked to quotations


(but they do not have to be).

Coding can be done manually or automatically.

Codes can be grouped with each other and can be


Represented semantically in network views.

* Saldaña, J. 2009:3.
© 2015 ATLAS.ti 10 www.atlasti.com
OBJECTS OF THE PROJECT:
MEMOS

MEMOS
Analytic memos are somehow comparable to researcher journal entries or blogs-a place to
“dump your brain” about the participants, phenomenon, or process under investigation
by thinking and thus writing and thus thinking even more about them. (*).

Spaces for integration.

Spaces for reflection.

Spaces for making sense.

Memos can be linked to quotations, codes


and other memos.

* Saldaña 2009:32.

© 2015 ATLAS.ti 11 www.atlasti.com


OBJECTS OF THE PROJECT:
NETWORKS

NETWORKS

Graphical representations of
linkages

Two types of networks:


Unnamed linkages
Named linkages (semantic)

Visualization of how pieces


are coming together

Concepts maps, cognitive maps,


folk taxonomies

© 2015 ATLAS.ti 12 www.atlasti.com


Introduction to ATLAS.ti 7
OBJECTS OF THE PROJECT:
FAMILIES

FAMILIES

Grouping of documents, codes and


memos

Grouping according to shared


attributes and characteristics

Families allow for interrogation


across cases and conceptual
domains

© 2015 ATLAS.ti 13 www.atlasti.com


ANALYSIS TOOLS

Word Cruncher
ANALYSIS TOOLS

Code co-
Quantitative Code-PD table occurrence
explorer
Word Cruncher
Co-occurrence table
Code-PD table

Qualitative
Code co-occurrence
explorer
Co-occurrence
Query Tool Super codes
table
Super codes

Query Tool

© 2015 ATLAS.ti 14 www.atlasti.com


ANALYSIS TOOLS: WORD
CRUNCHER

WORD CRUNCHER

Word frequency count

Spreadsheet and cloud

Words can be excluded from count

Count can be done with selected set of words

Count can be done with subset of documents

© 2015 ATLAS.ti 15 www.atlasti.com


ANALYSIS TOOLS:
THE CO-OCCURRENCE EXPLORER

THE CO-OCCURRENCE
EXPLORER
Qualitative exploration of code
co-occurrences

Co-occurrences: two codes code the same quotation


or quotations that touch each other (e.g, one
within the other or one overlapping the other)

Co-occurrences are spatial associations


between codes

Co-occurrences tell about the context

© 2015 ATLAS.ti 16 www.atlasti.com


ANALYSIS TOOLS:
THE CO-OCCURRENCE TOOL

THE CO-OCCURRENCE TABLE

The table shows number of times


two codes co-occur with each other

The table shows an indicator of the


intensity of the co-occurrence
between two codes (c-coefficient)

From the table, it is possible


examine the quotations in which two
codes co-occur

The table can be exported into Excel

© 2015 ATLAS.ti 17 www.atlasti.com


ANALYSIS TOOLS:
THE QUERY TOOL

THE QUERY TOOL

It retrieves data in the form of quotations


by codes or combination of codes, across
documents or combination of documents

Codes are combined with codes through


Boolean, Semantic and Proximity operators

Documents are combined with documents


Through Boolean operators

Output in Rich Text Format (RTF)

© 2015 ATLAS.ti 18 www.atlasti.com


Introduction to ATLAS.ti 7
ANALYSIS TOOLS:
SUPER CODES

SUPER CODES

Super codes store queries created


using the Query Tool

Super codes can be useful to test


working hypotheses

Super codes automatically change


their behaviors during the course
of theory building

© 2015 ATLAS.ti 19 www.atlasti.com


Introduction to ATLAS.ti 7
ANALYSIS TOOLS:
CODE-PRIMARY DOCUMENT
TABLE

CODE-PRIMARY DOCUMENT
TABLE
Code frequency counts

Number of quotations by code or


code family across documents or document
families

Number of words that make up


the quotations linked to a code, or code
Family, across documents or document
Families

Output in Excel

© 2015 ATLAS.ti 20 www.atlasti.com


Introduction to ATLAS.ti 7
TEAMWORK

TEAMWORK

Unlimited number of coders

Collaboration in server

Collaboration across computers

Unique user IDs for each coder

Merging projects two by two

Project resulting from merging contains


work from all coders

© 2015 ATLAS.ti 21 www.atlasti.com


EXPORTING THE PROJECT

EXPORTING THE PROJECT

XML

HTML

SPSS

EXCEL/CSV

RTF

GRAPHIC FILE FORMATS

PDF

© 2015 ATLAS.ti 22 www.atlasti.com


BACKING-UP THE PROJECT:
THE COPY BUNDLE

BACKING-UP THE PROJECT:


THE COPY BUNDLE
Create a copy bundle at the end
of each work session

Copy bundle stores the project


documents and all of the work done up
to that moment

Store copy bundle in external drive


(Dropbox is okay)

Project/Save Copy Bundle

© 2015 ATLAS.ti 23 www.atlasti.com


LICENSES AND LEARNING

Licencing
• Free trial: perpetual but small project
• Licences: single-user, multi-user, campus.
• Student licenses: 6 months and 2 years.

Learning
• On-demand free group webinars
• Online introductory and advanced workshops
• Face-to-face workshops
• Video tutorials
• Manuals
• User forum

© 2015 ATLAS.ti 24 7 Windows| Ricardo Contreras


Introduction to ATLAS.ti www.atlasti.com
REFERENCES CITED

Creswell, J. W. (2013). Qualitative Inquiry and Research Design:


Choosing Among Five Approaches. Los Angeles, CA: SAGE
Publications, Inc.

Densin, N. K., & Lincoln, Y. S. (2011). Introduction: The Discipline and


Practice of qualitative research. The Sage Handbook of Qualitative
Research (4th ed., pp. 1-19). Thousand Oaks, CA: SAGE Publications,
Inc.

Saldaña, J. (2009). The Coding Manual for Qualitative Researchers. Los


Angeles: SAGE Publications, Inc.

Silver, C., & Lewins, A. (2014). Using Software in Qualitative Research:


A Step-by-Step Guide (2nd ed.). London: SAGE Publications Ltd.

© 2015 ATLAS.ti 25 www.atlasti.com


THANK YOU!

ATLAS.ti
Scientific Software Development GmbH
Hardenbergstr. 7 training@atlasti.com
D-10623 Berlin training, sales and general inquiries:
Germany +1 (866) 880-0231 (toll-free US and Canada)

© 2015 ATLAS.ti 26 www.atlasti.com

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