Andreas Schierenbeck of Siemens at Opportunity Green Conference 2010

DRV Aug.
2010
Solutions for Smart Consumption
Andreas Schierenbeck
President, Building Technologies
© Siemens AG 2010. All rights reserved.

Page 1 September 2010 Andreas Schierenbeck / UCLA Building Technologies
5%
1%
DRV Aug. 2010

Megatrends
The world's toughest questions
Demographic We’re living longer

Average life expectancy increased from ~35 years to ~65 years
change within one century
Globalization We’re doing business in more places

GDP of Least Developed Countries has tripled within the last 20 years
Urbanization There are more people in cities

In 2050, 9 billion people will live on our planet; many in cities
Climate It’s getting warmer

change Highest CO2 concentration in the last 350,000 years

DRV Aug. 2010
What we know about cities
Megatrends pose urgent challenges to cities

Osaka at night
Cities cover less than 1% of the earth's surface but are

disproportionately responsible for causing climate change
Currently, around 50% of the world’s population live in cities. Until 2030,
60% of the world's population growth will occur in cities
Cities consume ~ 75% of the world's energy and are responsible for up to
75% of GHG emissions and account for 60% of the world's water use

DRV Aug. 2010
Different cities have different challenges
Developed cities Megacities Planned future cities
Moderate transition Dramatic growth Forward looking

DRV Aug. 2010
What we know about buildings
Industry (direct emissions

from primary energy usage)
Forestry 14
Agriculture / wast 18 Industry (indirect emissions
Transport 14 through power usage)
Transport Industry
28% 31% 14 22
18 11
Buildings 14
41% Buildings
8 13
(direct emissions (indirect emissions

from primary energy through power
usage) usage)
40% of world wide generated energy and 21% of

CO2
Cost 20% 80%

Life cycle costs
Operation cost 60% Demo-

Design Build Operation / renovation
lition
Energy cost 40%
Years 1-2 2-5 50 0-1
40% life cycle cost of a building is consumed in

Page 5
energy
September 2010 Andreas Schierenbeck / UCLA Building Technologies
DRV Aug. 2010
Buildings consume the most energy, and
generate the most CO2 emission in developed cities
Example: Los Angeles Mix of CO2 emissions (Total 47 Mt 2005)
Industry
7%
Transport
26 %
Buildings
67 %
The distribution of CO2 emission in

other developed cities varies
(Population size, industrial activities and weather conditions

Zero net energy buildings … DRV Aug. 2010
Holistic approach can also save significant energy
 Energy consumption
(heating, cooling, ventilation,
hot water …)
 On-site energy generation

(solar, wind, geo-thermal …)
 Storage
(building hull, water tanks)
 Efficiency in the building

(demand control, lighting, air-quality)
Zero net energy buildings are coming:

CA 2020-2030 / EU 2018

DRV Aug. 2010
Energy saving possibilities
Hospital Hotel Residential Restaurant School Office Shopping
26% 41% 27% 41% 26% 52% 49%
Energy savings are possible, in every building – in every business
1) High energy efficiency (Class A) compared to standard equipment (Reference Class C) EN 15232 – Impact of BACS and TBM on energy performance of buildings

Overall savings potential is substantial DRV Aug. 2010
(average pay back < 5 years)
World-wide energy efficiency potential Energy efficiency potential in commercial

$189 billion buildings in U.S.: $120 billion
Industries 7 %
189 Hotels 4 %
Retail 4 %
120 Other 9 % Offices
12 %
Public sector
18 43 %
Healthcare
51 22 %
Total US GER RoW

DRV Aug. 2010
Smart building: Dell Children’s Medical Center,
Austin, Texas
 World’s first LEED Platinum

healthcare facility
 80% of interior daylit
 Efficiency measures save
enough energy to power
about 1,800 homes
 APOGEE integration of all
major systems

DRV Aug. 2010
Smart building: Duke Energy Center, Charlotte, North
Carolina
 LEED Platinum core and

shell
 Uses 22% less energy than
comparable structure
 Daylight harvesting
 Groundwater/rainwater
harvesting
 Sophisticated sensing;
daylight occupancy,
lighting, etc.
 Siemens “Smartest Building
in America” contest winner

DRV Aug. 2010
Energy Efficiency in buildings is also profitable
Value of efficient buildings Financial benefits
Green Buildings are 0-5% more

 Overall, 6% higher rental rates
expensive
• Approx. 500 buildings analyzed  16% higher selling price

in USA with Energy Star or
LEED certification
• Compared with 10,000

buildings with similar location
and quality standard
Source: Eichentholtz, Kok, Quingley: “Doing Well by Doing Good? Green Office Buildings” (2009), University of Maastricht, University of Berkley

DRV Aug. 2010
Monitoring buildings from inception to renewal
Energy consumption in buildings Siemens Strategic Energy Management
100% No BACS
90% BACS without

 Monitoring and controlling building
Energy consumption
Energy energy systems

Monitoring
 Expert analysis from building data
80%
BACS with
Energy
 Recommendations for optimization
Monitoring strategies
70%  Implementation of efficiency measures
BACS with
additional  Holistic approach for smart energy
60%
Energy
efficiency
consumption, storage and generation
measures
Time
Building Automation + Energy Management = Maximize Efficiency!

DRV Aug. 2010
We maximize the efficiency for our own buildings!
Siemens Industry facility, Plymouth, Mich. Mobility Factory, Sacramento
 LEED CI certified 2010  1- MW solar PV, offsets power 50%

 Energy consumption reduced 25 %  Offsets 700 tons Co2 annually
 Solid waste reduced 25 %  5,200 solar PV panels installed by BT
We also “Walk the Talk”

DRV Aug. 2010
Energy Management has been in our DNA … for decades
We have modernized more than 8,000 buildings …

 Saved more than $2 billion for our customers
 And 1 million tons Co2 annually
“Newly launched
Web-optimized energy management platform
now protecting over
50,000 buildings worldwide … and growing”
 24/7 Continuous monitoring and reporting

 Expert data analysis and benchmarking
 Energy efficiency measures with maximum results

DRV Aug. 2010
Smart Buildings
Interact with the grid and earns you money
Low energy tariffs High energy tariffs

Building Management System
 Fill storage / Load E-car  Energy storage
 Load thermal elements  Use reserves E-car
(boiler, ice) Energy consumer  Empty thermal storage
 Turn-off CHP (boiler, ice)
All consumers normal All consumers to minimum
operation and build reserves level in comfort band
within comfort band
Energy storage
Building is energy Building may even
consumer to power grid deliver energy to grid
Combined Heat and Power
Grid Grid
The solutions is centered around an intelligent building energy

management system that controls consumers, storage and on-site
generation. Goal is to shift loads for energy cost reductions

DRV Aug. 2010
Demand Response allows utilities to significantly
reduce costs
Exploding peak prices Demand Response Offerings

Price of
electricity  Building operators are
supply
Supply incentivized to shed loads
 Few occasions p.a., usually on
P
hottest days
Price  Primitive technical solutions with
reduction
PDR manual interaction and
Peak
demand notification
reduction
 Unreliable user behavior leads to
QDR Q Quantity of need of high over-subscription
electricity
 Load shedding usually results in
comfort loss
USA:
 Today 6% of US peak load are
5% peak reduction would save the 3bn USD
under contract
each year:

DRV Aug. 2010
The Next Generation of Demand Response has to
deal with volatile renewable energies
Volatile Renewable Energy Changes in Grid Interaction
 From few events per year to

daily interactions
 From primitive load shedding to
long-term load shifting and co-
generation
 From incentive based Demand
Response Programs to Real-
Time Pricing
 From manual interaction to fully
Example of Denmark shows that wind- automated interactions
energy already exceeds demand! Financial Benefit for Building
Operator will increase
dramatically
(January 2008, selected part of Denmark)

DRV Aug. 2010
Shifting energy load is possible

Karlsruhe, Germany Masdar City, Abu Dhabi
Population 290,000 Population projection: 50,000
Energy requirement per day: 180 MW Energy requirement day-time: 160 MW

Peak usage: 257 MW Energy requirement night-time : 70 MW
Loads open to shifting: Loads open to shifting:

 Industrial operation: 20 MW  Chillers (District cooling): 50 MW
 Water pumps: 5 MW  Water pumps: 10 MW
 Buildings: 20 MW  Buildings: 15 MW
 Lighting: < 1 MW  Lighting: < 1 MW
 Apartments with
electrical heating: 70 MW
Shiftable load: 25 – 45% Shiftable load: 33%

DRV Aug. 2010
Smart Grid - Smart Consumption - Smart Buildings?
Optimizing Demand Response

Price of electricity supply
 Energy storage Supply
 Pricing
P
 CO2 reduction Price
PDR reduction
 Energy efficiency Peak
demand Quantity
 E-car integration reduction
QDR Q
Balancing the grid Smart Consumption
 Avoid investments in new power Demand
plants
 Increase power quality Supply Consumption
to grid
 Integrate volatile renewable
energy
 E-Car charging 0h 24h
Consumption follows Generation:

Page 20 There is no Smart Grid without Smart Buildings
September 2010 Andreas Schierenbeck / UCLA Building Technologies
DRV Aug. 2010
Drives regulations - change?
History of energy saving policy

in Germany Regulation vs.
 Regulation sets energy efficiency

standards
 Implementation is even better
 But far away from possibilities
Reality
>80% of installed base in Germany Energy efficiency is
insufficient
• New buildings are energy efficient,
but…
• 80% of installed base is far off..
• Survey beyond 400 companies 

56% will invest in energy efficiency
in the years to come
DRV Aug. 2010
Conclusions
Economic / Smart consumption can reduce emissions by

environmental ~75%; save billions in avoided energy costs,
Benefits capacity additions
We have No need to invest in new technologies; all the

solutions tools and technologies we need are already
now here
Financial tools and regulatory / legislative

Motivation
environment set to help movement succeed

DRV Aug. 2010
Solutions for Smart Consumption
No excuses!
© Siemens AG 2010. All rights reserved.


Andreas Schierenbeck of Siemens at Opportunity Green Conference 2010

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DRV Aug.

Solutions for Smart Consumption

© Siemens AG 2010. All rights reserved.

DRV Aug. 2010

Demographic We’re living longer

Globalization We’re doing business in more places

Urbanization There are more people in cities

Climate It’s getting warmer

Page 2 September 2010 Andreas Schierenbeck / UCLA Building Technologies

What we know about cities

Megatrends pose urgent challenges to cities

Cities cover less than 1% of the earth's surface but are

Page 3 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Different cities have different challenges

Developed cities Megacities Planned future cities

Moderate transition Dramatic growth Forward looking

Page 4 September 2010 Andreas Schierenbeck / UCLA Building Technologies

What we know about buildings

Industry (direct emissions

(direct emissions (indirect emissions

40% of world wide generated energy and 21% of

Cost 20% 80%

Operation cost 60% Demo-

Years 1-2 2-5 50 0-1

40% life cycle cost of a building is consumed in

Example: Los Angeles Mix of CO2 emissions (Total 47 Mt 2005)

The distribution of CO2 emission in

Page 6 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Holistic approach can also save significant energy

 On-site energy generation

 Efficiency in the building

Zero net energy buildings are coming:

Page 7 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Energy saving possibilities

Hospital Hotel Residential Restaurant School Office Shopping

26% 41% 27% 41% 26% 52% 49%

Energy savings are possible, in every building – in every business

Page 8 September 2010 Andreas Schierenbeck / UCLA Building Technologies

(average pay back < 5 years)

World-wide energy efficiency potential Energy efficiency potential in commercial

Total US GER RoW

Page 9 September 2010 Andreas Schierenbeck / UCLA Building Technologies

 World’s first LEED Platinum

Page 10 September 2010 Andreas Schierenbeck / UCLA Building Technologies

 LEED Platinum core and

Page 11 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Energy Efficiency in buildings is also profitable

Value of efficient buildings Financial benefits

Green Buildings are 0-5% more

• Approx. 500 buildings analyzed  16% higher selling price

• Compared with 10,000

Page 12 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Monitoring buildings from inception to renewal

Energy consumption in buildings Siemens Strategic Energy Management

90% BACS without

Energy energy systems

Building Automation + Energy Management = Maximize Efficiency!

Page 13 September 2010 Andreas Schierenbeck / UCLA Building Technologies

We maximize the efficiency for our own buildings!

Siemens Industry facility, Plymouth, Mich. Mobility Factory, Sacramento

 LEED CI certified 2010  1- MW solar PV, offsets power 50%

We also “Walk the Talk”

Page 14 September 2010 Andreas Schierenbeck / UCLA Building Technologies

Energy Management has been in our DNA … for decades