AJITH P T

MBA 2ND YEAR

ASHOK LEYLAND
MINI PROJECT - Presentation
 Genesis of Ashok Leyland

• Formed in the year 1948 by “Mr. Raghunandan Saran” as

“ASHOK MOTORS”, to assemble Austin cars
• Renamed & Started Mfg. Commercial Vehicles in 1995 with
equity participation by “LEYLAND MOTORS”.
• 2ND Largest commercial Vehicle company in India.
• Market share of 28% in Medium & Heavy Commercial
Vehicle
• Market Leader in Bus Segment, and Claims to Carry 60
Million Passengers Daily.
Slide Title
 EARLY VEHICLES

• COMET

By 1963, the Comet was operated by every

State Transport Undertaking in India, and Over
8,000 were in service
Comet 1963
LATEST VEHICLES
 ASHOK LEYLAND DEFENCE SYSTEMS

Ashok Leyland Defence Systems (ALDS) is a

newly floated company by the Hinduja group.
 VISION and MISSION
The vision of Ashok Leyland is to be among the
top Indian corporation acknowledged nationally
and internationally for:-

• Excellence in quality of its product

• Excellence in customer focus and service

• Leadership in medium & Heavy segment

• Significant presence in World market

• Customer Satisfaction
 MISSION

• Be a leader in the business of

commercial vehicles excelling in
technology quality value to
customer fully supported by
customer service of the highest
order & meeting nationally and
international environment and
safety standards

• Large production

• Modernization

• Global Benchmarking product,

process & people

• Identifying with Customer

GREEN MISSION

• India’s first CNG-powered Bus

• India’s first Hybrid Electric

Vehicle

• India’s first CNG Hybrid Plug-in

Bus

• The country’s first Hythane

engine

• The first in India to develop a

common rail engine for
commercial vehicles.
SWOT ANALYSIS
 STRENGTHS

• Brand Name

• Strong Management

• Financial Leverage

• Innovative Technology

• Strong product portfolio

• Robust manufacturing capabilities

 WEAKNESS

• Heavily dependent on the

domestic market

• Work Inefficiencies

• Customer Service
 OPPORTUNITIES

• Growing global automotive industry

• Expanding Product portfolio

• Exports

• Innovation & new technology

• New Product
 THREATS

• Bad Economy

• Government Regulations

• Change in tastes
 Success Formula -
• Providing Superior Value Proposition to the
Customer.
• Having the Largest distribution & Service
Network.
• To increase it’s reach to rural India
• Continuous expansion of network partners
• It’s overall portfolio consists of 11 basic models &
over 150 variants spanning across all segments of
the industry
• It’s foray is into Alternate Segment
Ashok Leyland’s Future Plans
Competitor Analysis
ANY QUESTIONS……..?????
•THANK
YOUUU….