MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MIL (PART 1)

• Communication, Media, and Information
• Media Literacy, Information Literacy, and Digital Literacy
• Media and Information Literacy(MIL)
Mr. Arniel Ping
St. Stephen’s HighSchool MIL PPT01
Manila, Philippines Revised: October 5, 2017
LEARNINGCOMPETENCIES
Learners will be able to…
 define communication and media (SSHS);
 identify and explain the two basic typesof
communication (SSHS);
 discuss the elements of communicationand
communication models (SSHS);
LEARNINGCOMPETENCIES
Learners will be able to…
 describe how communication is affected bymedia
and information (MIL11/12IMIL-IIIa-1);
 define Media Literacy, Information Literacy,and
Technology Literacy (SSHS);
LEARNINGCOMPETENCIES
Learners will be able to…
 identify the similarities and differences ofMedia
Literacy, Information Literacy, and Technology
Literacy (MIL11/12IMIL-IIIa-2); and
 define and explain Media and InformationLiteracy
(SSHS).
TOPIC OUTLINE
I.Introduction to Media andInformation Literacy
A- Communication
1.Definitions
2.Basic Types
3. Elements
4. Communication Models
B. How Media and Information AffectCommunication
TOPIC OUTLINE
I- Introduction to Media andInformation Literacy
(Cont.)

C. Similarities and Differences of MediaLiteracy,

Information Literacy, and TechnologyLiteracy
D. Media and Information Literacy(MIL)
1.Definitions
 FORMATIVE ASSESSMENT:RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
the act or process of using words,
COMMUNICATION?
sounds, signs, or behaviors toexpress or
exchange information or to expressyour
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can resultin
understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPESOF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OFCOMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who SaysWhat In Which ToWhom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model(1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlo’sSMCR Model of Communication(1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 Formative Assessment:Recitation

• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
 PICTUREANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTUREANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
 How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT:RECITATION
 How do you use Facebookas
a tool or medium for
communication?
 How did Facebook affector
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT:RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
 SOMETHING TO THINKABOUT!
“The speed of communications iswondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to beuntrue.”
Edward R.Murrow
(April 25, 1908 – April 27, 1965), American broadcastjournalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
 TERMS TOUNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a varietyof
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its variousformats.
• The ability to use digital technology,
Technology communication tools or networksto
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO,2011
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram

Media Literacy

Technology
Information
(Digital)
Literacy
Literacy
 VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Mediaand
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or relatedto
each other?
 VIDEO PRESENTATION

Introduction to Media and InformationLiteracy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
 CLASS DISCUSSION
Guide Questions
1. What are the basic components of Mediaand
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or relatedto
each other?
Created by Mr. Arniel Ping using Meme Generator: imgflip
Created by Mr. Arniel Ping using Meme Generator: imgflip
 FORMATIVE ASSESSMENT:
Analyzeand explainthis illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking andlife-long
learning skills for socializing and
becoming active citizens
Source: MIL Policyand Strategy Guidelines by UNESCO, 2013
 Core SubjectTitle:
MEDIA AND INFORMATION LITERACY(MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media andinformation.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) by DepEd

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
FORMATIVE
ASSESSM ENT:
Recitation

Created by Mr. Arniel Ping using Meme Generator: imgflip