Dairy: The Unorganized Sector

• Teacher: Rizwan Tanveer Malik

Group Members
• Muhammad Faheem
• Urooj Jan
• Aftab Qureshi
• Faisal Allana
• Amna Shah
• Ubedullah
• Hafiz Muhammed Waqas
 List of Dairy Products
• Milk
• Yogurt
• Khoya
– Basic ingredients sweet dishes
– Rate per kg from 400 to 1000
• Ghee
• Butter/Cream
 Facts and Figures
• 4th largest Milk Producer
• 42 Million ton per year
• Contributes 11.6% of GDP
• 72% by Buffalo
• 24% cow
• 4% Goat and Camel
• Average quantity of Milk by buffalo/cow is 10 litre
• Goat 1.25 litre
 Flow
• Cattle Farm
• Brokers
• Transportation
• Main Market
• Auction
• Retail/cold storage
• Consumer
 Cattle Farm
• Urban Areas
• Rural Areas
 Brokers/Middle MAN
• Main Broker
– Large Quantity
• Sub Dealers
– Small Scale
– Mostly vendor of Main Dealer
 Transportation
• By Road
– Suzuki
– Mazda 3500
– Trucks
– Specially designed
 Market
• Main Market
• Sub Market
• Yearly Contract
• Winter and summer rate contract
 Auction
• Only done in main market

• Two types of auction

– Forward auction

– Backward auction
 Retailer/Cold Storage
• Dairy Shops

• Cold Storages
 Consumer
• Households

• Commercial use
- Restaurants
- Tea Shops
- Juice Points
- Ice Cream Parlours
 Market fluctuation
• Events
– Eid
– Muhharam
• Summer
– Rate fluctuation 4000 to 5000 per Mann
• Winter
– 2800 to 3500 per Mann
 Employment
Cattle farms

– 1 employee for 4 Buffalo is reputed as GOOD

– 1 employee for 6 buffalo is reputed as medium

– 1 employee for 8 buffalo is reputed as poor

– Average salary per employee is 8000 to 12000

 Feed
• Corn Field
– Agriculture grown specially for animal
– Corn plants grown for animal
• 245 per Mann/ loose 320 per Mann
– Mostly transported from Hyderabad
• Waste of Wheat (Bhoosa)
– 35kg for RS:9000
– In loose RS:35 per kg
• Khalli
– Local/import
– Rate of khalli 50kg for 1700
– Rate of khalli in loose
per kg for RS:50
 Unethical Behaviour/Practice
• Water mixing
• Artificial milk
– Urea Milk mixture of urea, water, soya oil
• Acidic yogurt
– Sulphuric acid
• Uncertified cold storage
– Hygiene problem
– RS:400 for 24 hour 1 box hold 4 mann
Milk Checking
• Special Thanks to Urooj Jan & Aftab Razzak for Visiting the places and markets and
interviewing all the stakeholders