Assignment

Sensation

Assigned By:
JALIL AHMED (43099)
Consumer behavior(MBA 2018)
 What Is Sensation?
• The immediate response to sensory receptors (eyes, ears, nose, mouth,
fingers) to such basic stimuli as light, colour and sound
• Based on our senses

• Sensation Is the immediate and direct response of the sensory organs to

stimuli.
• Sensation describes what occurs when a person's senses are initially
exposed to the external stimulus of a product or brand marketing.
 Sensory Organs

• Eyes For Sight & Seeing

• Ears for Sound And Hearing
• Nose For Smell & Smelling
• Tongue for testing
• Skin for TEXTURE, TOUCH, Feeling
 Eyes For Sight & Seeing
(Colors/Shape/look)
• Cococola: When Coco-cola introduced its Coke Zero Cans it
packaged it with white colorless Can, But Unfortunately coke
zero didn’t attract the consumers the white coke zero was
not selling as much as expected. After complete research on
product they have changed color of cane white into Black
and coke zero selling increased 20 to 30%

Before After
• Sting Energy Drinks:
Success Behind Sting energy drink was Red Color , bottle shape
And New Taste

After the launch of sting in Pakistan, PepsiCo started a widespread

campaign, which included road advertising and TV commercials.
The TV commercial was shot in Indonesia in which a person is
shown generating electricity and charging a car battery after
drinking the Sting energy drink.
Behind success of String
Drinks was COLOR And New
Shape of Bottle
 Ears For Sound & Hearing

• The Best marketing Strategy Of Dettol & Safeguard Brands are their Music
& Sounds that attracts their Consumers
• The Music Sound of Ding Dong Bubble is best Example of Sensation
• Another Example can be ICE CREAMS (i,e walls, Omore ) brands Music that
are the symbol of their taste
• The music is using is now Become symbol of the products.
The Music is using is the symbol of the Brand
 Nose For Smell & Smelling

• Cosmetic (Perfume, Talcum Powder, Soups ) Ads are Best examples of

sensation which attracts their end users / consumers
• In ad of Bold (Body Spray) Fawad khan shows his success behind is Bold
 Tongue for testing
• Food Product Companies usually use these types of ads for sensation
• Those advertisement shows tastes of particular Product.
• Both ads give you test attraction.
 Skin For touch, Texture, Feeling
• Skin Product companies (Beauty Creams, Soups, Hair colors )
using these type of ads for attracting their consumers.
• Always taking care about colors, fragrance, texture
• Costly advertisement usually hire celebrities.
• I,e Fair & Lovely, Ponds, Garnier, lux
LUX
• The Ad of Fair & lovely shows fairness color of consumer after
Using Product the fairness is improving day by day just because
of product.
• In second Product (Lux) the ad is shows smooth, fair, soft skin
because of Lux attraction of model the image of model also
shows attraction to viewers
 Subliminal Perception
• “Subliminal” means “below the threshold," so subliminal messages are
aimed at consumers’ subconscious minds. Many marketers include
subliminal references to sex, power, happiness, hunger or wealth in their
print, online and television ads or in brand logos.
• For example, one print ad for Coca Cola featured that some argued was
shaped in the image of a naked woman on the top of a can. Presumably,
that image would shift the perception of the drink and make it more
attractive to the target market.
• Another Example can be AXE perfumes, Palmolive Beauty Soup.
 What can resist the gentle touch of (Palmolive )
(The massage behind above sentence itself is subliminal)

• The ad of Palmolive shows a naked woman which attracting

their end users, that image would shift the perception of
consumers
• now most of brand taking interest on subliminal ads.

• subliminal messages catches consumers’ subconscious minds.

The End…