NTPC Welcomes You

Simhadri
2
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to editTEAM
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Team Members

NISHANT SHARMA, MANAGER, OPN

JITHIN ABRAHAM, MANAGER, EMG

A KIRAN, MANAGER, MTP

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 ClickCONTENTS
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Need to SURVEY, KITE MODEL

INTRODUCTIO SWOT STEPS
RESEARCH – REFERENCE
focus on AND
ANALYSIS OF TAKEN BY
STRATEGIES
CONCLUSION
S
N GEN Z NTPC
Gen Z ANALYSIS SUGGESTED

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ALL ABOUT GENERATIONS…..

4 4
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Traditionalist Baby Boomers Gen X Gen Y Gen Z
Characteristics
(Pre 1945) (1945-60) (1961-80) (1981-95) (After 1996)

Recession/
Peace/ Change from
Formative 2 World Wars/ Nuclear Global
Freedom/ Industrial age to
Experience Famines Families warming/ open
Stability information age
trade

Work with
Attitude Employer Loyal to Career
Jobs are for life organization.
towards career defined profession multitaskers
Not for!

Communication
Formal letter/ Email/ SMS/ cell SMS/ Social
Communication Telephone devices/ Social
face to face phone media
media

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 NATURALLY SOCIAL
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• Spend 8 hours/day socializing with friends and family

MULTI-TASKERS
• Prefer to work on multiple tasks simultaneously
• Work on average of 5 screens at once

ENTREPRENEURS
• Desire independent work environment
• 70% wants to start their own business someday

EDUCATED
• Constantly learning
• 1 in 2 have a college degree
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 PHILANTHROPISTS
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• Wants to do good to the world
• 93% say organization’s impact on society/environments affects their decision to
work there

DIGITAL NATIVES & TECH SAVVY

• True natives of the digital era
• Believe technology makes anything possible

LESS FOCUSED
• Needs continuous stimulation
• Attention span of 8 seconds

CAUTIOUS
• Grew up during the Great Recession
• Save/invest rather than spend
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 Click to editon
Basic research Master
Gentitle
Z style
in India
India’s Billionth Baby was born as a Gen Z.
With a population of 360 million India’s Gen Z represents the largest Gen Z cohort in the World .

population of Gen Z- 390 million.

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 SurveyClick to edit Master
, Research & title style
Analysis.
Survey Methodology
 Survey was conducted by Convenience sampling Method.
 Printed questionnaires were distributed to some 35 members at various locations. 30 completed
response sheets were received..
 The results were tabulated, brainstormed and inference drawn.
 The interpretations were compared with conclusions from large scale studies conducted globally
by various agencies and final deductions were made.
Gender & Age
Educational Background Native Location
Andhra Pradesh
17%
7%
Core Engineering 10% Male above 18
33% 3% Northern India 40%
27% Computer & IT Male below 18
40%
Management field 20% South India excluding 23% Female above 18
School Goers AP Female below 18
College dropouts Central India
13% 20% 20%
27%
Eastern & NE India

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 Survey – Understanding
Click to edit Master Generation
title style Z

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 Survey – Understanding
Click to edit Master Generation
title style Z

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 Click to edit Master
Graphical title style
Analysis
How does Gen Z define success What qualities will you bring to
16
14
the table that previous
12 generations haven’t
10 16
14
8
12
6 10
4 8
2 6
4
0
2
Having a loving Great Career Money Mix of all
family 0
What is the biggest dream Gen Technological ability Open Mindedness Determination

Zers would like to fulfill in their

lifetimes What are the most important
16 factors to choosing an employer
14
12
for Gen Z
10 15
8
6 10
4
2 5
0
Make a positive Be independently Have a healthy, loving 0
difference in the world wealthy family Opportunity to Great relationships Caring, empathetic High Salary
develop my skills with coworkers leaders
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 Click to edit Master
Graphical title style
Analysis
What are the top three reasons
you would stay at a company for which industry do you see
more than five years yourself working in the next 5
20 years
14
15
12
10 10
8
5 6
4
0 2
Salary coworkers Pleasure in the job 0
Engineering Software Entrepreneur 5 years is too far
into the future

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 ClickDATA
ANALYSIS OF to edit AND
MasterKEY
title style
FINDINGS
 Money was not seen as the biggest motivator when
Generation Z looks for a job. But Surprisingly Money was
the biggest factors Gen Z thought which may encourage
them to stick to their Jobs in long run.

 They want highly fulfilling jobs, which can be bit stressful

but should initiate a joy of success in them.

 They still thought that world is a better place to live but it

could be made better by them.

 Most of them are born entrepreneurs

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 WEAKNESS
STRENGTHS Click to edit Master title style
• Technological geniuses • Less Loyal
• Short attention span
• Self Learning Staff
• Cynical
• Multitasking • Over dependant on tech

GEN Z

OPPORTUNITIES THREATS
• Entrepreneurship • Fully exposed on social media
• Future leaders • Impatient
• Gender neutrality • Always demanding

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 Click tofoot
NTPC going edit to
Master
foot title
withstyle
Gen Z
 MANAS

 RESTRUCTURING OF
APPRAISAL SYSTEM

 SOCIAL MEDIA PRESENCE

 ELEARNING

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 Click to edit
PROPOSED MODEL – K.I.T.E
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 ClickKITE
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• KNOW YOUR GEN Zers

K

• INNOVATIVE APPROACH
I

• TECHNOLOGICALLY
T ADVANCED

• EMOTIONAL CONNECTION
E

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 KITE Model – edit
Click to Know Master
yourtitle
Gen style
Zers
 NTPC BHRAMAN

 SHADOW OFFICER

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 KITE Model – edit
Click to Master title
Innovative style
Approach
 DIGITAL LIBRARY

 Restructuring of job profile –

emphasis on
multitasking/multiple skillset

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 KITE Model – Technologically
Click Advancing
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 Induction of Internet of
Things in our workplace
 Use of smart tools for
data analytics
 Forecasting
 Optimization of O&M
Manpower at site

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 Click–toEmotional
KITE Model edit Master title style
connection
 Recreation at work place

 Team building – special focus on

abridging the generation gap

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 Click to edit Master title style
CONCLUSION

 More Awareness in Baby boomers, Gen X & Gen Y

 Management model to Mentor model

 KITE model

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 WELCOME TO THE WORKFORCE,
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GENERATION Z style

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 ClickReferences
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 Generation Z @ work by David and Jonah

Stillman
 Google resources

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