Concept Test

Potatoes and Broccoli

Broccoli, Fresh, Refrigerated,
Fried, and Dried Potatoes
 Health
•
– Reduces the probability of Cancer
– Increases Heart Health
– Lowers-Avoids the risk of diabetes
– Increases Longevity
– Aids Digestion
– Promote Eye Health
– Is Less Fattening
– Increases Energy
 NOTES
• In further questioning on the health issues, they were ranked as (1) weight (2)
health (3) cancer (4) heart Nothing else was considered as really a concern when
evaluating the healthiness of food. With respect to potatoes, there was no real
association with anything other than weight. Surprisingly, potatoes were viewed in
equal proportion as a fattening food and as a weight control food. Fattening
because of all the butter and sour cream you put on it, though those who viewed it
as fattening really didn’t think about taking the fattening toppings off. Potatoes
were just fattening. They also indicated that health issues were critical to them
depending on their specific family history and challenges.
• In evaluating the relative acceptability of modification sources for food, the relative
perceptions/acceptability on a 10 point scale would be approximately:
• Selective Breeding (10) Intragenic (spike at 7 and most people had accepted it at
the 5 range), Chemical additives (4) and Transgenic (everyone was in the 2-1
range).
• When it was explained that selective breeding and intragenic were exactly the
same except that one takes years and years to complete, they said no matter..
they stood by their ratings with very strong feelings, but could not explain why…
other than they didn’t like the idea.
• Omega III, Vitamin E, and Dark Green seem to be key buzzwords. Energy should
be added to the Health list.
 Hedonics
•
– Fresh Flavor
– Eye Appeal (color, attractiveness)
– Bite Sized
– Smells Good
– Satisfies Hunger
– Indulgence
 Emotional
•
– Fresh
– Wholesome
– Natural
– Healthy
– Better for me / my family
– Fun to eat
– A treat
 Buzzwords
• Acrylamides
• Probiotics
• Plant Sterols
• Omega III
• Antioxidants
• Low Glycemic Index
• High Fiber
• Natural
• Flavinols
• USDA / FDA Recommended
• Vitamins
• Minerals
• Reduced Chemical Residues
• Vitamin E
• Dark Green
 Buzzwords
• Lowers Acrylamides (A cancer producing toxin)
• Increases Probiotics (Bacterial that decreases inflamatory bowel disease
and risk of certain colon cancers)
• Increases Plant Sterols (Decreases bad cholesterol)
• Increases Omega III (Can help with depression, PMS, arthritis and other
inflamations such as migraines)
• Increases Antioxidants (Protects cells from unstable molecules that may
lead to cancer)
• Low Glycemic Index (How fast foods raise your blood sugar)
• Increases Fiber (Reduced heart and intestinal disease)
• More Natural
• Increases Flavinols (Reduces cardiovascular disease)
• USDA / FDA Recommended
• Increases Vitamins
• Increases Minerals
• Reduced Chemical Residues
What are the relative perceptions, preferences and
problems with modified foods being developed in the
following ways:
• Selective Breeding

• Chemical additives

• Intragenetics (modification of the plant’s natural DNA)

• Transgenetics (introductions of foreign DNA (viral, bacterial or other species)