Escolar Documentos
Profissional Documentos
Cultura Documentos
SOLUTIONS SMI
LABCLASSICS &
BIOCHEMICALS
An Overview
1 LSC Overview
2 LabClassics
3 BioChemicals
Kenneth Yoon
Head of LSC
Admin: TBD
Compe-
titors
Plus: local dealers and manufacturers
Introduction LabClassics and BioChemicals | M. Wachsmann | August 18, 2017 1. Adjusted for intercompany sales: 3.2M€ in 2015, and 0.2M€ in
2016. 2. Trade margin YTD – March 2017.
02 LABCLASSICS
Team LabClassics
LabClassics
Inorganics
Instruments Solvents Cleaning Agents
Typical USP Chemicals Solvents
NMR Solvents Safety Products
Products Lab Ware Inorganics
Anhydrous Indicators
Solvents
Compe-
Local producers like
titors
Introduction LabClassics and BioChemicals | M. Wachsmann | August 18, 2017 1. Adjusted for intercompany sales: 3.2M€ in 2015, and 0.2M€ in
2016. 2. Trade margin YTD – March 2017.
LabClassics
WW Sales 2016 (by product lines)
8.70%
5.36% 10.13%
Characteristics
31.83%
• Very similar portfolio
• DB hat a big influence on the
proportions
26.42%
• SIAL portfolio strong in
Academia
• MM portfolio focusing
mainly on regulated
17.56% markets
Solvents Salts
In tailor-made packaging With improved flowability
Classical
Metals Inorganics Acids
& Solvents
and oxides With worldwide best
specification
In high purity
+ Essentials
et y
S af Absorption Chemizorb® Drying Purification Indicators Cleaning
& agents & Extran®
Filtration Preparation
Packaging
variety
Specification
Packaging Documentation
quality
Sustainability Safety
Introduction LabClassics and BioChemicals | M. Wachsmann | August 18, 2017
b RESEARCH PORTFOLIO
Research portfolio
Overview of Sigma-Aldrich branded products
1 Inorganic Reagents
2 Solvents - Basic
3 Solvents Specialty
Comprised of Salts, Acids/Bases and Common Grades and Returnable Solvents for specialty applications
Absorbents Containers
Prioriti
es
• Trainings
• Re-designed Sales Organizations
• Tier 2 distributors
• Product Consolidation
• Discussion with CA´s
• Pricing Harmonization
• Branding Implementation
• Field tests iBarrel
Head of Biochemicals
Nuno Goncalves
2 Specialty Biochemicals
Melissa Fields
2
BioBasics
Travis LaFavor
FT Temp PT Temp
Open Product Manager Product Manager Mark
Yerukhimovich
Heidi Meppiel Chris Wozniak
Merck
Bio Basics Specialty Bio
Biochemicals
Calbiochem/
Buffers
Typical Lipids Omnipure
Detergents
Carbohydrates Buffers
Products Electrophoresis
Antibiotics Antibiotics
reagents
Detergents
Competitors
SIAL BB:
€100 M
Specialty
Biobasics BioChem
€122 M €98 M
MDA: EU only
TEM: Calbio & Merck label
OmniPur €6M
€16M
BioBasics
Specialty
Biochem
26
Product Range
Antibiotics ~€18 M
3 Mol Bio/Gen Bio~€37 M
DTT
6 Vancomycin
Gentamycin Sulfate
EDAC
Doxycycline Hyclate 90% of Biochem sales reside in these 7 categories
Glycerol
Lipids ~€12 M
Cholesterol
7 Oleic Acid
Linoleic Acid
Introduction LabClassics and BioChemicals | M. Wachsmann | August 18, 2017
Q3/H2 Goals
Core Team
Lenka Kimmel
Manfred Wachsmann
Nuno Goncalves
Ines Haedrich
John Radke
Travis LaFavor
Deborah Vassar
Liz Grach/Charlene Abretske
Christiane Labelle
Added Value - Multi programs – multi channel campaign
Campaign website
Roll out call (landing page & sub
(March 06th) pages)
Campaign trailer
Campaign Training (campaign introduction)
for Marketing CA’s
(March 13th-24th) Video updates
(Inorganics, Redi-Dri,
Safety in the Lab)
Sales guides/ Sales Digital
iPad presentation reps channel EDM’s (general
& product related)
EN/FR/SP/IT/GE
Brochures/flyer
(sales reps/CA’s) Webinars
(Safety, April/Oct &
Buffer, Sept)
Give aways
(PSE, GHS, Detergents 3rd party
poster...) CUSTOMER (product&catalog
presentations)
30
Added Value - Multi programs – multi channel campaign
3rd party Campaign flyers
• Redi Dri flyer
• Product
presentations • NMR brochure Product
• Catalog • Detergents poster &
presentations Literature
brochure
• e-blasts
Video • Buffers poster &
brochure
Comprehensive LSC campaign to drive the Lab Classics & Biochemicals Core
jeves
Business including classical solvents & inorganics,
c ti buffers and detergents.
Ob s
Addresses customer needs, showing the general a lesand rep product related
y s
g em e nt b n l o ads
Added Values resulting frome encombined
g a
tcompanies/product
s do w portfolios such as
tiv
AcReliability s e
as Added
Added Expertise, Added -va lueand s t r ati ons
Safety.
igh egi
H
e bi n ar r o uT ube
w
ie w s on Y
5 % in NA
Added Values of innovative eo v
Vidproduct a g e
s
visitsuch
lines as
in EUR, salts, Buffers,
Redi-Dri
W
H ub p pr o d ucts
Safety products/solutions are door-openersm paign to talk about the whole Core
f c a 017
offering and also the igeneral
re a se oAdded o ve 2
Values.
r
s ales n c
10%
Within the campaign we will continously add additional Added Values.
First 3 Added Values
added added
added safety
reliability expertise
k
Mobile: +49 151 1454 6632
nuno.gonzalves@merckgroup.com
yo
Phone: +1 978 762 5084
Mobile: +1 978 821 9125
u!