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FACTOR
S
EXTERN INTERN
AL AL
FACTOR FACTOR
S S
EXTERNAL FACTORS
MARKETIN
TECNOLOG G RAPID
CALLS FOR Y CONDITIO CHANGES
CHANGE NS
ORGANISATI IMPORTAN
SOCIAL POLITICAL
ON HAVE TO CHANGE FORCES T IMPACT
CHANGE ON
BUSINESS
Internal Factors
Nature of the workforce
To avoid developing
inertia
Deficiencies in
existing
management
structure
Change in managerial
personnel
Reactive Change : Making changes in
response to problems or opportunities as they
arise.
Proactive Change : Involves making
carefully thoughout changes in anticipation of
possible or expected problems or opportunities.
( ALSO CALLED PLANNED CHANGE )
Types of changes
Proactive Reactive
Anticipation Forced
Selecting an
agent of Selecting
change methodology
Developing the
Diagnose the plan
problem
Assessing change forces
(i)If the driving forces far out weight
the restraining forces, management
can push driving forces and
overpower restraining forces.