2018-2020 Transformation

program of Company A
to enter Romanian
West Region market
Opening of 5 Store in
th

Timisoara
Xxxx, yyyy PMO

Xxx,yyy PM

Board Meeting

1st August 2018

Bucharest
Project background
The project is part of the transformational
program that will extend the market of the
company from Bucharest area to western region.
The western region retail hub located in Arad
city will have 10 stores satellite locations. The
project that is presented represent one of the
store locations

Opportunity market study

reveal that Timisoara should
have at least 5 stores

5th store in Timisoara

 Project description

 Scope of the project: Increase market

share by entering West Region market
 Project objectives: Opening of the 5th
store in Timisoara by 31st of Oct 2018
 Project period 1st of march -31st of
October
 Project Budget: 400.0000Euro
 Project Manager : XXXYYY
 PMO : MVI
 Project deliverables

 Store ready (refurbished, branded,

furnished, IT connected) including
shelving
 Personnel hired
 Retail product line delivered two
weeks before the opening
 Two weeks publicity campaign before
opening
 Grand opening
Project High Level Timelines
• Selection and approval of location scenario
M2

• Store set up (storefront, design, furnishing, IT

M7+1w alignment, phone line, web site, equipment)

• Personal hired and trained

M7+2w

• Stock shelves physically in store

M7+2w
Project Exclusion/Acceptance
Criteria
 site does not pass inspection
 store furnishings are poorly crafted or
unavailable
 less than 90% of the personnel hired or
needs of the personnel not met
 90% of necessary retail products are
not physically in store before project
completion date
Project activities

Site & Location Analysis / SWOT

Analysis
Opportunity Report with
recommendations for best locations

Location scenario

Selection and Approval

of location scenario
 Project activities

Rent contract signed for location

City Hall approvals

Contracting of works (construction and furnishing)
IT works and cabling
Acquisition of equipment/materials

Hire personnel
Train the personnel
Publicity campaign and marketing promotions
for the opening month
Stock shelves

Store opening
 Project milestone 1
Location scenario 1
Design of the store, furnishing,
storefront
Identification of contractors and
suppliers

HR plan
Publicity campaign and marketing
promotions for the opening month

Project Budgeting for scenario 1

 Project milestone 1
Location scenario 2
Design of the store, furnishing,
storefront
Identification of contractors and
suppliers

HR plan
Publicity campaign and marketing
promotions for the opening month

Project Budgeting for scenario 2

Scope of the meeting

 Approval of location
 Approval of HR plan
 Approval of project budgeting scenario
 Approval of acquisition plan
 Approval of publicity and marketing plan
 Entering the execution phase of scenario “x” for 5th
store in Timisoara
Next steps

 Project execution phase – store set up

 Email weekly updates
 Project progress update 1 month before opening
 Approval of project deliverables and closing of the
project