ACO Project

SLIMBOOK Digital Campaign + Market

Survey

15 September- 30 Nov 2012

Confidential
 Objective

• To know market survey strategy and how to

approach end user
• To implement statistic knowledge in real
condition
• To practice analysis skill of market survey
result
• To practice student’s confident in public
• To make relationship among ACO members
closer

Confidential
 Case Study

Confidential
 ASUS just had a SLIM BOOK press
launch in Jakarta

As ASUS marketing manager, you

want to find out :
1. Does end user already get information
about SLIM BOOK?
2. What promotion mix you have to run to
boost the sales?

Confidential
Confidential
Confidential
 What’s in it for ACO member
• ASUS Slimbook
Data Sheet

ASUS Pen

Confidential
 Mechanism (onsite). Duration : 2 weeks

End user to take

ACO member self End user to fill photo with
introduction ASUS questionnaire comment to SLIM
BOOK on a paper

ACO member to
confirm with end End user to get
user “ Yes or No” Competition DONE
to join photo brochure & pen
competition

Confidential
 Upload Mechanism

ASUS to upload End user to like

the photo to Asus ASUS Indonesia &
Indonesia FB* Register by email

End user to
ACO member to
promote their
submit report
photos

*Note : Photo album will be made in private setting, end user must like ASUS
Indonesia FP to take the photos to their friends
Confidential
 Questionnaire
Name :
Email :

1What is your laptop you use now?

a. ASUS c. TOSHIBA e. APPLE
b. ACER d. HP f. OTHERS, please specify
If you are ASUS user please skip question 2

2Do you want to change your Notobook to ASUS?

a. YES
b. NO, WHY?

2When you buy Laptop, what promotion you prefer to get?

a. cashback IDR 100,000 c. backpack e. OTHERS, please specify
b. mouse d. shopping voucher

3
If ASUS have Promotion " Bring your student card and Get IDR 300,000 cash back", are you willing to buy ASUS Notebook?
a. YES
b. NO, WHY?

4Fitur SLIMBOOK :
a. Desain yang bergaya
ASUS X401U menampilkan desain bergaya yang bermotif dalam balutan warna Dark Blue dan Ice White yang keren.
b. Prosesor AMD terbaru
Tidak hanya untuk bekerja, SLIMBOOK juga dapat digunakan dengan lancar untuk bermain game, seperti : PES 2012, FARCRYII, etc
c. Tetap sejuk dengan teknologi IceCool
Teknologi ini memungkinkan notebook selalu tetap sejuk dan nyaman digunakan walaupun dalam sesi komputasi yang berkepanjangan sekalipun.
d. Respon cepat seperti Smartphone dengan Instant On
Hanya notebook ASUS yang menawarkan resume cepat yang sesungguhnya dalam 2 detik dari keadaan sleep atau hibernasi. Berkat teknologi ASUS Super Hybrid
Engine II, SLIMBOOK memiliki waktu standby hingga 2 minggu dengan fitur backup data otomatis yang melindungi data anda ketika daya baterai mencapai 5%.

Are you willing to buy SLIMBOOK with price IDR 2,999,000 ?

a. YES
b. NO, WHY?

5Are you willing to join SLIMBOOK photo competition?

a. YES, FB Account :
b. NO, WHY?

Confidential
 Photo Competition Winner Category
• The best Creative Photo ( based on SLIMBOOK comment & photo
creativity)
Prize : 1 unit Slim book
– the 2nd and 3rd best @1 unit Headset Seinnhesser + Voucher IDR 500,000
• Most Popular Photo (the highest like photos)
Prize :
– The First highest : 1 unit Slim book
– the 2nd and 3rd highest@1 unit Headset Seinnhesser + Voucher IDR 500,000
• 3 Daily Most Like photos
Prize : 3 winners USB 8BG per day. Total : 30 winner
• 3 Lucky Voters :
Prize : 3 Earphone Seinnhesser
• To ACO member whose photo is chosen as The <,ost Popular
Photo will also get shopping voucher IDR 1,000,000/group

Confidential
 Point for ACO Member

Photos taken
Per person Point
<40 10
=40 70
>40 80
>50 90
>60 100
>100 150

To ACO member whose photo is chosen as The Best

Creative Photo will also get shopping voucher IDR
1,000,000/group

Confidential
 Timeline
September October November
Activity
1 2 3 4 1 2 3 4 1 2 3 4
Pen & Data Sheet Production
Socialization to ACO 29
Delivery pen, tshirt, brochure,
questionairre
Market survey 15 28
ASUS to upload photo 29
Photo competition on progress 1 15
Winner announcement 19
ACO member to submit report 19

Confidential
 Report to submit by ACO

• Survey Result
• SWOT analysis
• 4P + 1S analysis
• Action Plan/ Suggestion for ASUS SLIMBOOK
Campaign

Confidential
 THANK YOU

Confidential