Escolar Documentos
Profissional Documentos
Cultura Documentos
By Team – 6
Parikshit Sharma (GM18145)
Nishi Sachdeva (GM18141)
Salil Pratap (GM18194)
Prasoon Pandey (GM18154)
Sakshi Singh (GM18193)
Saloni Agarwal (GM18277)
TABLE OF CONTENT
Introduction
Mission and vision
SWOT analysis
STP strategies
In store brands
Hierarchy of employees
Product life cycle stages
BCG Matrix
Ansoff matrix.
Marketing strategy
Marketing mix
Competitors
Suggestions
INTRODUCTION
Reliance Mart, launched by Reliance Retail Ltd in Ahmedabad
on Independence Day, marks Reliance Industries Ltd (RIL) foray
into the hypermarket format.
To provide the best and most value-adding advice within investor relations, financial communications, media
relations, crisis communications, issues management and CSR reporting.
To be an independent sparring-partner and to provide excellent advice for our clients in connection with IPOs,
ECM and M&A transactions, corporate governance-related issues as well as in connection with preparations
of contingency communications plans regarding public takeovers
Reliance’s activities shall be of benefit for both our clients, collaboration partners, employees and
shareholders
VISION
To be our clients’ ’first call’ and preferred collaboration partner within our business areas
To consistently exceed our clients’ expectations for professional and value-adding advice
Our objective is long-standing and trustful client relationships created via excellent advice and service
Strength Weakness
1. Owns private label brands. 1. Poor inventory control at certain
2.Strong distribution network. locations.
3. Strong backing to parent 2. Product variety , but SKU`s are
company not present due to insufficient
backend infrastructure
Opportunity
1. Sourcing directly from Threat
farmers, hence will lead to
increase in nos. of farmers in
coming years. 1. Strong competition globally
2. Leverage on brand name.
3. Large potential to reduce 2. Operating costs are too high
operation cost in cities using
supply chain
SEGMENTATION, TARGETING AND
POSITIONING
SEGMENTATION – Quantity and price cautious group.
Store Manager
Supervisor
Product Life Cycle
For pioneer period– 1.Competition not clear
2.Very few players
3.High profits
4.Growth at slow pace
Question
Star (High
mark (high
Growth,
growth, low
High Market
market
Share)
share)
Provides easy and attractive finance options, including zero per cent financing for the purchases on select products
Offers all its customers Reliance One, a common membership and loyalty program across all its formats
Marketing Mix
PRODUCT
Retail sector includes Reliance Fresh, Big Bazaar, Reliance Mart, Reliance Market, Reliance Home Kitchen, Reliance
iStore and many more.
The hypermarket also launched a host of Reliance’s own brands in selected categories with superior quality and
affordable prices like, “First Class”, “Network, Netplay, Team Spirit” and Sparsh in Men’s and Women’s
Formal/Casual and Ethnic wear, “ DNM-X” in the jeans category of men's and women, “ Panda” for kids clothing and
“Grip” in luggage section. The footwear category will carry “Zig” in formal wear. “Hi Attitude” for semi formal,
“Tosco” for party wear and “Monza” for sports enthusiast.
There are many products that are exclusively available in Reliance Mart stores only.
PRICE
Approximately 60% customers think price is the most important factor while they go for shopping in a retail stores.
Over or under-pricing their work can mean a very short future for any business.
PLACE
Choosing a retail is, at best, a risky undertaking. Considering the consequences of that proves to be unsuitable, it
pays to get as much assistance as possible.
According to survey more than 60% of the customer prefers to shop in a retail store which is easily accessible to
them.
PROMOTION
Because of having very powerful brand image Reliance Mart don’t invest in digital media promotion.
They use on print media only for making customers aware about their offers and loyalty programs.
They distribute brochure at the entry of the store and sometimes in market.
Competitors of Reliance Mart
STORE FORMAT RELIANCE’S COMPETITION INDUSTRIAN IST
(CATEGORY) GROUP VENTURE GROUP /FAMILY
Play good songs or soothing music in the store rather than cheap filmy songs.
Customer care service can be introduced.
More branded products can be displayed in the store as people still prefer branded clothes.
Hire more salesgirl as in ladies section its very difficult for both the consumers and salesman to interact with
each other.
https://absorbentmind.wordpress.com/2009/10/06/reliance-retail-limited-and-competitors/
https://www.scribd.com/doc/45079961/7P-s-of-Retail-Marketing-Mix
http://www.yourarticlelibrary.com/marketing/marketing-mix-product-price-place-and-promotion-4ps/5395
http://image.slidesharecdn.com/bcgmatrixportersanuj-091219124411-phpapp02/95/bcg-matrix-porters-five-force-
model-anuj-gandhi-3-728.jpg?cb=1309753313
https://www.studymode.com/subjects/reliance-industries-marketing-strategies-page1.html