Genesis

Submitted By:
Team Name, IIFT Delhi
Ashutosh Routray | Atma Vidhani | Monika Dwivedi
 Pain Points of customers

Awareness
Low life of these accessories – bad quality
Branded ones very expensive
Availability on ecommerce
 Sweet spot for lava

After sales services – leverage their strength

Warranty

Disribution network – repair waali shops target

Earphones compatible to iphones too (Amazon
review)