ETR 300 PRESENTATION

Singgah Sokmo2 Café

Presented by:

Muhammad Zhafri Bin Firuz

Muhammad Faiz Bin Ismail
Syarulrezwan Bin Nasir
Wan Mohamad Zulfahmi Bin Wan Ibrahim
GENERAL
 EXECUTICE SUMMARY
Firstly of all, we which to express to thankful and grateful to the Almighty ALLAH
because of ALLAH blessing and finally we have completed the business plan. 
Otherwise, we went to tribute this thanks to Puan nur Hasnizawatie bte Hasyim
those who are lecturer for subject ETR 300 by giving their ideas and guide to use
in other to develop our project.

  For to other lecturer, friends and outsider specially our parents who are involved
directly or indirectly in this project. We would like to thanks for all your kindness in
helping us whether in material ideas and information we might had face some
problem but as a professional, we have a excellent overcome for those situation.
 
 BUSINESS PLAN PURPOSE
 
 This business plan as a guideline and example for us to practice
the entrepreneurship project which is we will involve. 

 Besides, it is easier to use to obtain loan from bank as your

additional capital.

 It also have a complete information to identified and study from

various expect which is a financial parties will believe that this
business have a potential to become a good business plan. 

 The business plan also can inform the planning base on feed lot
fresh farm technique. This is one way to anybody who when to
running business get more profit.
 Bussiness
background
Company : Singgah Sokmo-Sokmo Café
Sdn. Bhd.
Business plan : Producing variety of fresh
juice fruits,
sandwich and finger food.
Address : NO 10, Uitm Pahang,
26400 Bandar Jengka,
Pahang Darul Makmur.
Telephone No : 609-42518876
Website : www.s3c.com.my
SINGGAH SOKMO-
SOKMO CAFE SDN
BHD LOCATION
ADMINISTRATION
ORGANIZATION CHART
 JOB DESCRIPTION
Position : General / Administration Director
 Job Description :
• To ensure the business activity run smoothly by coordinating with all
the director
• To ensure all important data should be keep safely and should be
keep secret especially about marketing and our administration.

Position : Marketing Director

 Job Description :
• To analyze the market size and strategies as
well as promoting the product.
• To conduct economic and commercial survey
to
identify potential markets for the
Position : Financial Director
Job Description:
• To arrange the financial strategy and to make sure
the financial always stable.
• To manage the budget of company and divide the budget to other department.
• To plan the company’s investment in fixed assets or capital budgeting

Position : Operation and Production Director

Job Description:
• To design the operation plan, process chart
and layout.
• To supervise and monitor daily operation as
well as systematic condition and follow the
schedule.
• Position : Cashier
• Job Description:
» To handle and manage the cashiers register.
» To calculate the money at the last of business operation.
» To make the list for sales everyday and give money to the
financial director. 
 SCHEDULE OF REMUNERATION
SALARY NO BASIC ALLOWANCE EPF SOCSO NET
POSITION SALARY (2.5%) SALARY
(RM) ATTENDENC PETROL EMPLOYE EMPLOYE (RM) (RM)
E (RM) (RM) R 12% E 11%

ADMINISTRATIO 1 2,800 20 30 344 0 - 2506

N
DIRECTOR
MARKETING 1 2,300 20 30 284 0 58.75 2,007.25
DIRECTOR

FINANCIAL 1 2,300 20 30 284 0 58.75 2,007.25

DIRECTOR

OPERATION & 1 2,300 20 30 284 0 58.75 2,007.25

PRODUCTION
DIRECTOR

CASHIER 1 700 20 30 92 84 18.50 647.50

WORKERS 4 2400 80 120 320 292 65 2,243

TOTAL (RM) 9 12,800 180 270 1608 376 201 11,418.25

MARKETING
 PRODUCT DISCRIPTION
•JUICES

I.Watermelon
II.Carrot
III.Apple
IV.Guava
V.Kiwi
VI.Strawberry
VII.Orange
VIII.Lemon
IX.Mango
X.Star fruit
 SIDE MENU
•Sandwiches
 Egg
 Cheese
 Tuna
 Vegetables
• Nugget
• Fried Fries
 TARGET MARKET

• Students
• Staff
• Lecturer
• Resident
 MARKET SIZE
•Students
195 X RM 4.00 = RM 780.00

•Lecturer
75X RM 4.00 = RM 300.00

•Resident
30 X RM 4.00 = RM 120.00

•Staff
100 X RM 4.00 = RM 400

Total = RM 1,600
 COMPETITOR
Competitors Strength Weaknesses
Selera Atikah  near the hostel  too expensive
UiTM Pahang,  suitable for food  Not enough worker
26400 Bandar Jengka,  have many choices of food  dirty
Pahang

Dining Hall  variety of food  no side menu

UiTM Pahang,  located near hostel  not have wireless
26400 Bandar Jengka,  So crowded
Pahang

Seroja Café,  sells for cheap price  Far from college

UiTM Pahang,  variance products  Limited of menu
26400 Bandar Jengka,  Near from class
Pahang
 MARKET SHARE

BEFORE ENTER AFTER ENTER

MARKET MARKET
SALES FORECASTING
Year Increment (%) Income (RM)

2009 - 467,500.00

2010 5 490,850.00

2011 9 537,027.00
 PROMOTION STRATEGY
Promotions : Distribution Strategy
• Opening Manufacturer
Ceremony Customers
• Free Sample
• Flyers Product strategy
-Brand
- Speciality
• Website - Packaging
• Milestone - Premise Setup &
Design
- Signboard
OPERATION
 OPERATION
PROCESS
OPERATION
PROCESS

BUSINESS INPUT OUTPUT

- Labor - Juice
- Machinery & -Sandwich
equipment - Nugget
- Capital - Fried fries
- Raw material

Control
 OPERATION CHART
MATERIAL(JUICES)
Wash the fruits

Cut the fruits into slices

The fruit are store at refrigerator

Waiting for the order from customer

The fruits are mix and blend together

with other ingredients according to
the recipes

The juice are pour into the plastic

cup

The juice are ready to be serve to the

 OPERATION CHART
MATERIAL( Sandwich)
Cut the bread into triangle shape.

Put mayonnaise to the bread surface.

Put the union, garlic, cabbage,

cucumber into the bread. Put the tuna
on top of the vegetable than place
another bread to accomplish the
sandwich.

Seal the sandwich with seal plastic.

Waiting for the order from customer.

The sandwich is serve into the plate.

The sandwich is ready to be serve to the

customer
CUSTOM The customer enter the shop

ER The customer go to the cashier

The customer ask for the

menu
The customer make an
order
The cashier tell the maker to make
the menu
The customer pay for the
menu
The customer go to the next
counter
The juice maker will recheck the
receipt
The customer get the
juice

The The customer sit

customer with
take away juice in the cafe
FINANCIAL
PROJECT IMPLEMENTATION
OBJECTIVE
COST
• To help get a loan from the bank or money
from the
others private personal.
• To indicate to the manager as to the
profitability and
affiance of the business.
• To propose the new idea relevant sources of
fund.
• To inform potential investors who may keep
in investing
or buying up the business.
• Easy the owners to plans the budgets for
running the
 SOURCE OF FINANCING
SOURCE RM

OWN CONTRIBUTION:

•GENERAL /ADMIN. MANAGER 14500

•MARKETING MANAGER 9 500

•PRODUCTION MANAGER 9 500

•FINANCIAL MANAGER 9 500

TOTAL OWN CONTRIBUTION 43000

LOAN FROM MAYBANK 132200

TOTAL 175200
GRAPH & PERFOMANCE

Current Ratios Quick Ratios

Inventory Turnover Gross Profit Margin

Net Profit Margin Return on Asset

Return on Equity Depth to Equity

Depth to Asset Times Interest Earned

 SinggahSokmo-Sokmo Café Sdn.Bhd
FINANCIAL RATIO ANALYSIS
Year 1 Year 2 Year 3

LIQUIDITY      
  Current Ratio 9  11  12 
  Quick Ratio (Acid Test) 9  11  12 
         
EFFICIENCY      
  Inventory Turnover #VALUE! #VALUE! #VALUE!
         
PROFITABILITY      
  Gross Profit Margin #VALUE! #VALUE! #VALUE!
  Net Profit Margin 4.22% 7.22% 11.49%
  Return on Assets 9.08% 15.69% 23.50%
  Return on Equity 31.47% 36.09% 38.60%
         
SOLVENCY      
  Debt to Equity 194.67% 97.00% 43.90%
  Debt to Assets 56.19% 42.15% 26.73%
  Time Interest Earned 2  6  15