Business Plan

“Clean alternative energy -

Searl Effect Generators”
 Searl Magnetics, Ltd.

Overview
 Company Business- Owns the Intellectual rights with the Inventor to research and
development, manage, negotiate and authorize formal agreements regarding the
Searl Effect Technology (SET) which is based on the Searl Effect Generator (SEG).
Subsequently, develop generators alone with a unique magnetization process for
these electrical generators with designs capacities range from 15 Kilowatts and up to
(but not limited to) 1 Gigawatts.
 Technical Advantage- A revolutionary concept in generator design that is non-
polluting and environmentally safe to operate. A system that utilizes a quantum effect
between layered materials that converts natural ambient sources of energy such as
temperature gradients and solar radiation present in the air into useful electrical
currents of high electrical potential. Moving parts designed to operate on a magnetic
bearing which prevents mechanical wear for a lifetime of continuous service.
 Market Prospective- The World market is now in dire need of clean economical
electrical power and this situation is expected to increase with economic and
population growths.
 Company Opportunities- Offering the market a solution for generating pollution free
electrical energy with applications ranging from powering homes to civic grids.
 Searl Magnetics, Ltd.

 Advantages in Competition- There no competitors on the market with this particular

technology and no other company has the personal with the technical expertise nor
the magnetizing capacity to reproduce it. The system is protect by a sophisticated
magnetization process that imprints patterns on permanent magnetic layers that can
not be simply reversed engineered. The cylindrically shaped layered construction,
energy output, reliability and continuous operation gives it a distinct advantage over
the competition in the field of energy production at both small and large scales.
 Profitability Forecast- From those that know it best, this technology is expected to be
the dominant means of energy production of the future. The profitability forecast can
be as vast as the energy market itself and growth is only limited by the rate at which
these generators can be produced and implemented. Factored in are the profits in
savings considering that never is gas, oil, or hazardous nuclear materials utilized or
consumed to generate electrical power with this technology.
 Use of Proceeds- revenues will be allocated into expanding manufacturing
capabilities and developing increasingly larger generators primarily based in Thailand
and subsequently, build additional facilities for manufacturing in other countries to
meet the power requirements for a given regions.
 Searl Magnetics, Ltd.

 Basic Information- The SEG consists of 3 large ring type stators that are specially
magnetized with patterns designed to generate continual motion of similarly
magnetized cylindrical rotors. The rotors are free to rotate around the stator rings
with mutually interactive eddy currents of induction that form a frictionless magnetic
bearings between moving parts. In the process, electrons are paired (bosons),
accelerated to flow outward and harnessed for their kinetic energy before they
eject out to the ionized air. This makes for an open energy cycle that extracts
energy out the environment and consequently cools down the ambient air only for
its inherent energy. It is a system that converts random energy at the quantum
level into a coherent flow of electron currents. It is ideally suited for the World’s
demand for green energy that is as benign to the biosphere as a solar cell or
hydroelectric dam.
 Industrial Background Analysis- There is a general consensus that the World’s
energy demand can no longer sustained by the decreasing oil reserves with
increasing cost of fossil fuels. Also, the widespread concern about resource
depletion and environmental degradation are common to all other means of
generating electrical energy which have sorted limitations and hazards that prevent
each of them from gaining a larger share of the energy market.
 Searl Magnetics, Ltd.

Product images
Searl Magnetics, Ltd.
 Searl Magnetics, Ltd.

A. 15Kilowatt SEG specs.

 Size: 110cm in diameter by 6cm in height
 Weight: 145Kilograms
 Output : 15Kilowatts min.
 Construction: 4 solid concentric ring layers.
 Material type & weights each:
 Neodymium element – 36 kilograms
 Teflon – 36 Kilograms
 Alnico or ceramic – 36 Kilograms
 OFHC Copper – 36 Kilograms
 Searl Magnetics, Ltd.

A. 500Kilowatt SEG specs.

 Size: 300cm in diameter by 13cm in height
 Weight: 2.4 metric tons
 Output : 500 Kilowatts per hour.
 Construction: 4 solid concentric ring layers.
 Material type & weights each:
 Neodymium element – 600 kilograms
 Teflon dielectric – 600 Kilograms
 Magnetic material – 600 Kilograms
 OFHC Copper – 600 Kilograms
 Searl Magnetics, Ltd.

A. 1Megawatt SEG specs.

 Size: 384 cm in diameter by 16.5 cm in height.
 Power Plant Weight: 4824 Kilograms.
 Output range: 1MW minimum capacity.
 Construction: 4 solid concentric ring layers.
 Material type & weights each:
 Neodymium element – 1206 kilograms
 Teflon – 1206 Kilograms
 Permanent Magnetic Materials – 1206 Kilograms
 OFHC Copper –1206 Kilograms
 Searl Magnetics, Ltd.

A. 10Megawatt SEG specs.

 Size: 594cm in diameter by 25cm in height.
 Power Plant Weight: 16400 Kilograms.
 Output range: 10Mw minimum capacity.
 Construction: 4 solid concentric ring layers.
 Material type & weights each:
 Neodymium element – 4100 kilograms
 Teflon – 4100 Kilograms
 Alnico or ceramic – 4100 Kilograms
 OFHC Copper – 4100 Kilograms
 Searl Magnetics, Ltd.

DC-AC Power Conversion

 Three basic systems of power conditioning

requirement for the 22 K.V. Thailand power grid
specifications:
 1: Extreme high voltage power Conversion.
 2: Power regulation subsystems.
 3: 50 to 60 cps UPS System Grid distribution.
1 Giga-watt Power Plant (e.g.)

Company Name/Logo
 Searl Magnetics, Ltd.

1. Product and Technical Strengths – The SEG is a design to deliver electrical

energy on demand and to response instantly to changing load conditions
systematically. It is a frictionless and noiseless generator that never wears against
its moving parts. This is a matter that adds value to the product and enables it to
operate uninterrupted indefinitely. A design that can be engineered for 15Kilowatt of
electrical output at minimum and can be scaled up in size meet the larger electrical
output requirements well into the Giga watt range as a single large unit or in
tandem with smaller ones. The SET is a green energy alternative and a system
that will not create pollution nor contribute to Global warming at anytime.
2. Market Analysis and Orientation- SET can be applied to a broad category of
fields within energy markets such decentralized power for residential homes, power
of electrical cars, portable generators, etc. The company business orientation at
the start will be to supplying power to exiting municipal grids from secure power
distribution sites. Future consideration will be given to the broader market of
opportunities after the first business objective has gained sufficient capacity and
revenue to expand to other sectors of the energy market.
 Searl Magnetics, Ltd.

1. Development and Operation Strategies – The first phased concerns the

development of 15Kw, 100Kw, 500Kw and so on with larger versions of the SEG.
Our marketing strategy is to stock an inventory of working units in such volumes
that are sufficient to power a predetermined site complex designed to transfer AC
energy to local municipal grids with up to 1 Giga watt of electrical power on a
continuous basis; regardless of weather conditions.

2. Distribution of Collected Capital – The company will primarily allocate it

distribution of capital in R&D laboratories, manufacturing facilities and electrical
power stations that will deliver energy to industrial, commercial or civic grids.
 Searl Magnetics, Ltd.

Basic Information
A. Company Brief - Searl Technology Ltd registered 2007 in the UK to Research and
Development a production model of the SEG in co-operation with New Space
Technology Co. based and registered in Thailand. This is an existing joint venture
project to develop a prototype and design a cost effective manufacturing model based
on construction techniques utilizing solid cylindrical layers.
B. Human Resources- The Human resources are primarily based in Thailand that
amount to 20 working employees a joint venture there.
C. Equity Structure- Searl Magnetics hold all rights to the magnetization technology
and is responsible managing and issuing contracts on a country or area basis of
which Thailand is the first of such agreements.
D. Organizational Structure- The Head management is based in the UK.
E. Management Team- Consists of President and inventor of the SEG, John Robert
Roy Searl, Engineer is Fernando David Morris and accounts is Robert Neil Lipman.
F. Financial Status- Currently open to negotiations and seeking a formal agreement
to finalize current R&D a 15Kw prototype and subsequently plan for mass
production.
 Searl Magnetics, Ltd.

B. Human Resources
 Searl Magnetics, Ltd.

Company Certificate
 Searl Magnetics, Ltd.

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