Market Demographics

Active internet users in India

1
Broadband subscription per 100 inhabitants increased to 1.33 from 0.27 in past 10 years

2
 Segment April 2018(mil) July 2018(mil)

Wireless Portable (Mobile, Dongle) 401 441

Wireless Fixed (Wifi, Wi max) 0.42 0.44

Growth Rate as compared to last -6.22% 10.52%

month

3
Market Trends and Growth

Router Renaissance

1. People are demanding more bandwidth since video streaming is increasing

2. They are connecting more devices overall, smartphones, tablets, laptops, etc.
3. Router setup requires work and has dead-spots
4. Wireless market to grow around 4-7% in next few years

Broadband subscription per 100

customers has increased from
0.89 to 1.33 in last 7 years

4
• Independence on any hardware like modem, India (35% population uses internet)
computer, etc
• Domestic and Commercial both segments are • India has one of the largest
end users
mobile subscription
• Consistent increase in data synchronization
like on Google Drive • Rapid eco and industrial
development
• Adoption of digitization in the
2024 government sectors
2017 USD 7.07 Bil • India’s wifi growth will be 7
2017 53.53 million times faster as compared to the
Units global market
USD 1.92 Bil
5
Buyer Behavior

• ISP and Router provider are the same.

• Price of the device
• Number of Devices that a user can connect
• Wifi Standard (802.11g, 802.11n and 802.11ac)
• Network Protocols
• Single band or Dual Band