Prof. Antonio Armando Jose C.

Bautista IV
2nd Semester, AY 2014-15
San Beda College

November 8, 2014
Background
 B.S. in Commerce major in Business Management &
Entrepreneurship, San Beda College 2003
 Masters in Business Administration, Ateneo Graduate
School of Business 2008

 Marketing Associate, International Exchange Bank, 2003

 Biomedis, a division of United Laboratories, Inc., 2003-
present
 Faculty, DBME – San Beda College 2008-12; 2014 to present
 Owner, Stain Masters Makati, 2008-10
Contact Info
 Cell # 09178207278
 Email ad:
 anton_5sec@yahoo.com
 acbautista@unilab.com.ph
 Class Schedule:
 Sat - 7:30 am to 5:30 PM
What to Expect...
Course Description
 ENT03 – BUSINESS OPPORTUNITIES 2

 The course allows the students to apply project

identification/selection techniques, and actually
identify and select the business opportunity to pursue.
This course includes topics on macro and micro
screening, and steps in project selection. The students
will also be taught how to relate entrepreneurial
competencies with project selection while considering
the current business environment.
Objectives
 Provide knowledge and information on the steps /
stages of the entrepreneurial process
 Learn and apply the principles of identification,
evaluation, and selection of business ideas as part of
the complete opportunity assessment in the
entrepreneurial process.
 Learn and apply market research skills and examine
opportunities necessary to determine the potential of a
business idea.
Objectives
 Develop research design for the collection and analysis
of information in the screening of venture
opportunities and be able to prepare business plan;
that will be useful in making decision to which
business opportunity to pursue.
 Integrate the Benedictine core values and the
professional standards in the practice of the
accountancy profession so as to deal effectively with
the many challenges of the national and global
business environment.
Course Outline
 Business Opportunities Entrepreneurship Process
Ideas and Opportunities

 Research Process Business Ideas  Research

 Methods to initiate
ventures, trends and legal
values to entrepreneurial
ventures
 Entrepreneurship in a
Basic Considerations in
starting a business and legal
forms
Needs, wants, and desires

market economy
Course Outline
Internal and External Analysis
 Market your business
 Venture opportunities, Entrepreneur’s skills,
entrepreneurial manager, competencies and financial
resources
and resource requirements
 Opportunities for Social
Entrepreneurship and Social Entrepreneurship Social
and Economic Impact
Characteristics of a
successful entrepreneur
Risk awareness
 Risk Management
Course Outline
Assess and select business
Business Concept ideas as an opportunity

Importance and
Developing a Business Plan creation of a
business plan

Market Research Project Sufficient potential of a

business idea
Course Requirements
 Case Analysis (Uniform Format)
 Long Examinations, quizzes and seat works
 Case questions, discussion questions and recitations
 Chapter examinations and other written assignments
 Consultation of output
 Business Concept Paper
Grading System
Class Standing 60% Class Standing 50%
Midterm Exams 40% Midterm Exams 20%
Midterm Grade 100% Final Exams 30%
Final Grade 100%

 All of you already have a guaranteed 100%

 All you have to do is to sustain the 100% by
performing well in my class
 Zero Based Scheme
Introduction
 What is Management?
 is the process of using organizational resources to
achieve the organization’s goals by...
 “Planning, Organizing, Leading, and Controlling.
 What is the difference between Efficiency and
Effectiveness?
 A measure of the appropriateness of the goals chosen
(are these the right goals?), and the degree to which they
are achieved.
 a measure of how well resources are used to achieve its
goal
Introduction
 Managerial Functions
 Henri Fayol was the first to describe the four managerial
functions when he was the CEO of a large mining
company in the later 1800’s.
 Fayol noted managers at all levels, operating in a for
profit or not for profit organization, must perform each
of the functions of:
 Planning
 Organizing
 Leading
 Controlling
Introduction
 Planning
the process used by managers to identify and select
appropriate goals and courses of action for an
organization.
Three Steps to Good Planning
Which goals should be pursued?
How should the goal be attained
How should resources be allocated?
The planning function determines how effective and
efficient the organization is and determines the strategy of
the organization.
Introduction
 Organizing
 managers create the structure of working relationships
between organizational members that best allows them
to work together and achieve goals.
 Managers will group people into departments according
to the tasks performed.
 Managers will also lay out lines of authority and
responsibility for members.
 An organizational structure is the outcome of organizing.
This structure coordinates and motivates employees so that
they work together to achieve goals.
Introduction
 Leading
 managers determine direction, state a clear vision for
employees to follow, and help employees understand the role
they play in attaining goals.
 Leadership involves a manager using power, influence, vision,
persuasion, and communication skills.
 The outcome of the leading function is a high level of
motivation and commitment from employees to the
organization.
Introduction
 Controlling
 managers evaluate how well the organization is
achieving its goals and takes corrective action to improve
performance.
 Managers will monitor individuals, departments, and
the organization to determine if desired performance
has been reached.
 Managers will also take action to increase performance
as required.
 The outcome of the controlling function is the accurate
measurement of performance and regulation of
efficiency and effectiveness.
Introduction
 Introduce yourself to the class:
 Name
 Year of Birth
 Address
 Say something about your high school life
 Why did you choose San Beda?
 How are you doing now in San Beda?
 Describe yourself in three words.
 How do you see yourself 3 years from now?
 Describe yourself how you see yourself 3 years from now
in three words.
Introduction
 Are you ready to face the challenge?
 Are you on the right track?
 Do you need adjustments?
 What do you have to do in order to achieve your goals?
 Do you think that is enough?
Introduction
 Divide the class into four groups
 Prepare the following resources:
 Rosary - Pencil
 Safety pin - Family Picture
 ATM /Credit Card - Discount Card
 Cigarette - Make-up Kit
 Receipt - Hair Brush/Comb
 Nail Cutter - Keys

 Make a story out of the 12 items

Introduction
 All of you have the same items
 Everyone has its own story to tell

 Were you able to attract your audience with your story?

 After hearing the story of the other team, will you
change your story?

 ½ sheet of paper: What is your story?

Introduction
 Charades
Introduction
 Communication is very essential for you to be able to
address the needs, wants, and desires of your
customer.
 But there are a lot of factors you have to consider

 You have thousands of opportunities and challenges to

expand ourselves...

 But the idea is... There are a lot of opportunities, but

some people just don’t recognize it.
What is an Opportunity?
 Exploitable set of circumstances with uncertain
outcome, requiring commitment of resources and
involving exposure to risk.
 An occasion or situation that makes it possible to do
something that you want to do or have to do or the
possibility of doing something.
What is Entrepreneurial
Opportunity?
 An entrepreneurial opportunity exists whenever there
is a need, want, problem or challenge that can be
addressed, solved and or satisfied in an innovative way.
What is an Entrepreneurial
Idea?
 It is a specific, new way to satisfy a need or want,
overcome a problem or meet a challenge.
Some Ways to Generate Ideas
 Listen to what others have to say.
 Try to link two things that are totally unrelated in an
innovative way.
 Approach problems from a new perspective.
 Ask questions and listen to the answers.
 Break old habits by doing things differently so as to
gain a new perspective.
 Practice coming up with ideas for every problem or
challenge you see, hear about or come up against.
 Decide what products would improve the quality of life
Some Ways to Generate Ideas
 Investigate if there is a need for a business doing
something that you like or are good at.
 Keep abreast of trends and practices.
 Network to get ideas from other people.
 Read publications.
 Write down all your ideas.
Opportunity Recognition
 Identification of a potentially valuable opportunity is a
key initial step in the entrepreneurial process.
 Opportunity recognition has long been a central
concept in the field of entrepreneurship
 Any idea for a new product, service, raw material,
market, or production process that can be successfully
exploited so as to generate economic benefits for
stakeholders was viewed as constituting an
opportunity.
Opportunity Recognition
 How do specific individuals actually identifies
opportunities generated by changes in economic,
technological, and social conditions?
 Why do some individuals but not others recognize an
opportunity?
 Why are some individuals so much better from others
in distinguishing between what are some times
termed, false alarm, and opportunities that offer the
real possibility of significant economic gains?
Assignment
 Create an article:

 The Best Opportunity for ME.

 2 pages
 Double-spaced
 Arial, Size 12
 Short bond paper