INTERNATIONAL BUSINESS

Dr. Anshu Sharma| IBM15| Session 1

LEARNING OUTCOMES
• Understand what is meant by the term globalization.
• Be familiar with the main drivers of globalization.
• Appreciate the changing nature of the global economy.
• Understand the main arguments in the debate over the
impact of globalization.
• Appreciate how the process of globalization is creating
opportunities and challenges for business managers.
SESSION PLAN
Sub-Sessions Time

Class Introductions 30 mins

Introduction to the course 30 mins

Class Activity 20 mins

Task for the Next Session 10 mins

CLASS INTRODUCTIONS
• Name
• Home Town
• Anything significant/worth sharing
• Experience at JGU
COURSE INTRODUCTION

•Globalization & its impact Application

•CAGE Framework
•Models of Culture
•Cultural Intelligence •Strategy
•International Trade Theories •Marketing
•Economic Integration •Finance
•Foreign Trade •Human Resource Management
•International Monetary System •Managing Global Teams
•Strategies of market entry •Expatriate Management
•Global Managers
•Leadership
•Communication

Theoretical
GLOBALIZATION ?
CLASS ACTIVITY
• Globalization
• Of Markets
• Of Production

• Drivers of Globalization
• Globalization - Opportunities
• Globalization – Risks
• Forces for internationalization strategies – global integration /
local responsiveness
CRITICAL THINKING QUESTIONS
• Is An Interdependent Global Economy A Good Thing?
• How Does Globalization Affect Jobs And Income?
• How Does Globalization Affect National Sovereignty?
• How Is Globalization Affecting The World’s Poor?
• How Does The Global Marketplace Affect Managers?
CAGE FRAMEWORK
BUSINESS CASE
• Soccer World Cup, 1994
• Heineken used flags of all qualifying countries under the bottle
cap on bear bottles, as promotion technique
• Saudi Arabia’s flag had a verse from Quran
• Also, Quran forbids the use of alcohol

• Thousands of Muslims registered complaints against the brewer

• Recall bottles and discontinue promotions
FISH CAN’T SEE WATER!
CULTURAL ICEBERG
POLITICAL MAP
REGIONAL BLOCS
ACTIVITY FOR THE NEXT SESSION
CAGE framework for the selected country