Escolar Documentos
Profissional Documentos
Cultura Documentos
1
Marketing
1. Customer analysis
2. Selling products/services
3. Product and service planning
4. Pricing
5. Distribution
6. Marketing research
7. Opportunity analysis
2
Marketing
Customer surveys
Consumer information
Market positioning
strategies
Customer analysis
Customer profiles
Market segmentation
strategies
3
Marketing
Advertising
Sales
Promotion
Selling
Products/services Publicity
Customer relations
Dealer relations
4
Marketing
Test marketing
Brand positioning
Devising warrantees
Product/service Packaging
planning
Product features/options
Product style
Quality
5
Marketing
Forward integration
Discounts
Credit terms
Condition of sale
Pricing
Markups
Costs
Unit pricing
6
Marketing
Warehousing
Channels
Coverage
Distribution Retail site locations
Sales territories
Inventory levels
Transportation
7
Marketing
Data collection
Data input
8
Marketing
Assessing costs
Assessing benefits