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Hadar Friedland
Marketing Product Manager
January 2007
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
Contents
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
Market and growth
• Wide format graphics, $90 to 100B market (RVPO)
• Largest opportunity: analog to digital conversion of
screen printing
• Digital penetration currently 23%;
will double in five years
Digital
30%
51%
26% Screen printing 25%
45%
23% Offset, Flexo
&Other
2005 2010
Source: IT-Strategies
Changing competitive landscape—
wide format printing
EFI buys Agfa + Mutoh HP buys
Vutek +Thieme Scitex
HP
LFP
Gandi
D.S. buys
Productivity Inca
FY07: LFP Business expected to grow
6%
FY07
TOTAL LFP Zoom in: Industrial
Revenue ($M) FY06 FY07 Solutions
Industrial Solution component M$
HP Scitex 184.0
Designjet 1,246 1,320 Echo Products 293.7
Total 477.7
Growth 4% 6% Echo products: DJ8000, 9000, 10000 HW + Inks
Customer name
OSG, Hungary
Business description
Signage, billboards and
street graphics
Application
Banners celebrating Hungary’s
admission to the European Union,
printed by OSG Hungary to decorate
the towers of the Elizabeth Bridge over
the Danube in Budapest
The challenge
Time to market double-sided 1.5 days
Indoor graphics*
Volume Growth
(last 2 years)
*Excluding POP
Source: I.T.Strategies
Indoor graphics -
LFP industrial solutions and unique selling points
• The HP Scitex TJ8300
(solvent) & TJ8500 (UV) are
the only solutions in the
market matching screen
printing’s productivity with
lower operating costs
• USP’s HP Scitex TJ8300 (Turbojet) at O’Donnell,
Orlando, FL
• Break-even point at
500 copies
• Outstanding quality
and sharp text
• Quick return on investment
New HP Scitex TJ8500 for UV curable
printing
Indoor graphics—customer story
Customer name
O’Donnell, Orlando, FL
Business description
Packaging company, POP displays division
Application
Indoor applications used in theater lobbies,
theatre marquees, glass display cases,
balconies, and ad spaces in and around
the theaters (bus, train, subway depots, etc.)
The challenge
Creating 200 theater posters—“one-sheets,”
27”x 40” on paper, used in theater lobbies
in one hour
POP displays—the market
Volume Growth
(last 2 years)
• USP’s
• Fully automated
HP Scitex FB6700 at Duran Dogan, Turkey
• Environment-friendly
water based pigmented
ink HP Scitex FB6700 with in-line laminator
POP displays—customer story
Customer name
Carmel Container Systems
Business description
Packaging company, POP displays
division
Application
3D displays prepared towards
promotion of Disney movies
The challenge
Repeated orders of short runs (6
units of each), overnight delivery
time at outstanding quality
Widest Portfolio of
Digital Wide Format Products
Wide Format Super Wide Format Flatbed
Providing Wide Range of Applications
Super Wide Format POP Displays Soft Signage
Wide Format
& Packaging
Contents
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
Trends: Screen vs. Digital Printing
• FESPA ’05, Munich:
− Digital domination in a screen-printing show
− Approx. 2/3 dedicated to inkjet
− No real new screen developments
• Rapid change of material as retailers react to
competition or environment changes
• Ability to compete with screen in features
such as flexibility, functionality vs. productivity
issue
Trends: Screen vs. Digital Printing
• According to PIRA:
− in 2005, breakeven point was up to 500
copies.
− By 2010, it is estimated that this breakeven
pt. will increase up to 1000 copies
• No setup required
• Speed: quality printing of 400 sqm/hr / 4,304 sqft/hr
• Wide media offerings including uncoated low cost materials
• Efficiency: S/W – arranging print + load files to queue while printing, media –
loading the required size while printing and an integrated Scitex vision dryer
Proofing
• Real-size proof within minutes!
24
Contents
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
HP Scitex Drum based family
HP Scitex TJ8300
(Solvent)
High Volumes of
Billboards
Outdoor signage
Indoor signage
Vehicle wraps
Environment Technology Etc. Uncoated Space
al Trend Media Problem
Barriers
• UV850 Supreme
• 2 years durability
Color Gamut Comparison
HP Scitex TJ8500
features and benefits in production
• UV curing requires less machine length and less production floor
space than thermal drying
HP Scitex
TJ8500 8 32 90
UVC inks
HP Scitex
TJ8300 19 57 80
Solvent inks
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
Competitive Landscape
• Analog (Screen)
• No real digital competition
− Augend Technologies F16 Printer (subsidiary of Infinity)
• A new drum-based product
• Solvent inkjet printer, offers UV curing as an option
• Produced in Belgium
• Productivity of 400 sqm/hr, spectra heads…
• It should cost approx. 1.5m$
Analog Printing Characteristic
Character Screen Printer Offset
LF Business
Screen vs. Digital Printing
HP Scitex Drum based family
Competitive Analysis
Key Messages
TJ Family Key Messages
• Fastest WF digital Printer in the world without
compromising on quality
• More cost-effective than screen printing for short
and medium print runs
• Integrated Ink, SW and curing system makes it a
complete solution Continuing the proven, unique
drum technology success
• Customer Service Approach of HP Scitex
Thank You