Escolar Documentos
Profissional Documentos
Cultura Documentos
- Low cost
• Good quality
• Good performance
• Innovative features
• No customer input
• No competitor analysis
3. The Selling Concept
Clear this
inventory, no
matter what
it takes
3. The Selling Concept
• People will buy more goods/services if aggressive sales techniques are used.
– encyclopedias
MR-MM
4. Marketing Orientation
objectives.
3. Marketing Orientation . . .
• Requires:
– Top management leadership
– A customer focus
– Competitor intelligence
• strengths
• weaknesses
Dr. Rosebloom
Activities of Marketing
Exchange
Dr. Rosebloom
Activities of Marketing
Dr. Rosebloom
Logistical
Dr. Rosebloom
Activities of Marketing
Dr. Rosebloom
Facilitating
Dr. Rosebloom
Marketing Myopia
Dr. Rosebloom
Marketing Myopia Examples
Dr. Rosebloom
What is Marketed?
Goods Places
Services Properties
Events Organizations
Experiences Information
Persons Ideas
Holistic Marketing Dimensions
Marketing Philisophies