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AN ORGANISATIONAL STUDY ON

SHUKAPURAM HOSPITAL
ASWATHY P MOHAN
ROLL NO: 15
CONTENTS
• INTRODUCTION
• COMPANY PROFILE
• RESEARCH METHODOLOGY
• FINDINGS
• SUGGESTIONS
• CONCLUSION
INTRODUCTION

AN ORGANISATION IS AN ENTITY COMPRISING MULTIPLE PEOPLE


,SUCH AS AN INSTITUTION OR AN ASSOCIATION , THAT HAS A
COLLECTIVE GOAL AND IS LINKED TO AN EXTERNAL
ENVIRONMENT.AN ORGANIZATION PROVIDE HEALTHY WORKING
ENVIRONMENT TO THE EMPLOYEES AND IT RESULT HIGH
PRODUCTIVITY. CASH MANAGEMENT IS USED TO CONTROL INFLOW
AND OUTFLOW OF THE CASH.THE ADVERTISEMENT AND PRESS
RELEASES ARE USED FOR INFORMING INTERESTED PARTIES IN HE
ORGANISATION.DUE TO GLOBALISATION UPDATED TECHNOLOGIES
ARE ALSO USED.
COMPANY PROFILE

Name :sukapuram hospital


Place : edappal, malpuram (dis)
It is partnership firm
Motive : service motive
• Services :General medicine
General surgery
Pediatric
ENT division
Orthopedic departments
Anastasia
OBJECTIVES OF THE STUDY

1. TO EXAMINE THE IMPACT OF GLOBALIZATION IN AN ORGANIZATION

2. TO IDENTIFY VARIOUS CASH MANGEMENT TECHNIQUES USED IN AN


ORGANISATION

3. TO HELP TO STUDY VARIOUS TYPES PRESS RELEASES USED BY AN


ORGANISATION

4. TO STUDY ABOUT THE EFFECT OF HEALTHY WORKING


ENVIORNMENT ON EMPLOYEES PRODUCTIVITY

5. TO DETERMINE THE ADVERTISEMENT ELASTICITY IN ODER TO


UNDERSTAND THE COST OF ADVERTISING WHICH A FIRM
ASCERTAINING IN A PERIOD AND THE INCREASE IN SALE
RESEARCH METHODOLOGY
It is a SCIENTIFIC AN systematic WAY OF
SERCHING RELEVENT INFORMATION ON SPECIFIC
TOPIC.IN SHORT IT IS A plan for conducting
research.

Data collection
• Primary data :questionnaire, interview
• Secondary data: journals, website

Data analysis:
1. SIMPLE PERCENTAGE ANALYSIS ,IT IS
PRESENTED IN table AND GRAPH.
2. method of advertisement elasticity
∆Q/∆A*A/Q
FINDINGS
1. From this study it is founded that they use updated
technologies like computerized, effective communication
etc…
2. From this study we can understand that in sukapuram
hospital use various techniques like account reconciliation,
advanced website services etc… used for managing cash
3. From this study it is founded that in sukapuram hospital
dose not use press releases because they dose not give
much importance to publicity.
4. It is founded that the good infra structure facilities and
healthy working environment give high level of
productivity
5. Most of the case it is founded that increase in the
advertisement leads to increase in the sale
SUGGESTION
• In the part of globalization they can introduce more
updated technologies like giving trainings to employees,
implement new machines etc….
• In my opinion they can use more methods for cash
management like sweep account, hard times etc..
• In my opinion they can use press release like introduce a
services.
• To improve the productivity the organization must follow
rewards, promotions etc
• Advertisement may be many types they can adopt online
advertisement other than news paper advertisement.
CONCLUSION
The main objective of the study to understand
various department in a organization that
are management , account department ,
communication stress management
employees satisfaction.

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