Escolar Documentos
Profissional Documentos
Cultura Documentos
GROUP 4
GROUP MEMBERS
1. NAKIYINGI JAMILA
2. NJOROGE JAMES
3. NAKIWALA ANNET
4. BYANGUYE MOSES
5. APOTO BEATRICE
6. EDWARD RANGE
7. MAKOOMA WILSON
OVERVIEW
Definition of Comm. Ethical Comm. /
Need for Comm.
Behaviour
Unethical Comm.
Comm. Process
Practices
Definition of Ethics
Factors influencing
Ethical Theories Comm. Ethics
Ethical Principles Drawbacks to Comm.
Purposes of Ethics Ethics
Definition of Comm. Mitigations to Drawbacks
Ethics Guidelines to Ethical
Models of Comm. Ethics Comm.
Principles of Comm.
Ethics
COMMUNICATION
DEFINITIONS
Communication is the transmission of a
message from the sender to the receiver.
Livelihood in society
Communication is a Process
1. A sender
2. A message to be sent
3. A channel
4. A receiver
5. A feedback
6. Noise
DIAGRAMATIC COMM.
PROCESS
ETHICS
Definitions:
Ethics refers to the moral principles that govern
or influence a person’s behaviour.
Morality
Manners
Behaviour
Conduct
Ethics are the beliefs, values, and moral
principles by which we determine what is right
or wrong.
Ethical theories
Ethical egoism
Categorical imperative theory of
ethics By Kant Immanuel
Utilitarianism: John Stuart Mill
Justice as fairness ethical theory, By
John Rawls
A Different Voice: Carol Gilligan
Ethical theories cont’d
Confidentiality
Neutrality and impartiality
Legal and cultural values
Religious values
Independence
Truth and Justice
Purpose of ethics
Controls conduct
Reduces fraud
Builds goodwill
Communication ethics
Definition
Theoretical/practical perspective
founded in social science.
care/concern,
good/right
virtue/duty etc.
MODELS OF COMM. ETHICS
INTERPERSONAL
MEDIA POLITICAL
ETHIC &
MODELS
ORGANIZATION GROUP
PRINCIPLES OF COMM.
ETHICS
Truth telling; accuracy and completeness
Freedom of expression
Ethical
Communication/Behaviour
Behaviour is Ethical if;
It would be a good universal behavior.
Promotion of prejudice
Factors influencing comm.
ethics
Family background
Religion
Culture
Education
Environment
Peer Group
Legal
Profession bodies
Drawbacks to comm. ethics
Diversity of perspectives
Fear of consequences
Mitigations to drawbacks
Be a good listener
Apply integrity
condemn comm. that degrades humanity
thru. distortion, intimidation, coercion,
and violence,
Omit expressions that hurt or belittle
Accept responsibility for the short- and
long-term consequences
Mitigations Cont.
Tone of voice
Do not be over familiar
Sign language
Code of dressing is a way of
communication
Disclose required information / no
omission of vital information
Guidelines cont’d
Professional
communication
is;
Legal
Ethical
&
In good taste