RTV410-Multimedia Operations Management

Chapter 8:

STRATEGY AND
DISTRIBUTION
Rawan Hussein
Zahraa Abou Hamdan
 Program Director

The person actually responsible for programming

content.
Manager symbol is (PD) or (PM)
Program Manager
Responsibilities
 Budgeting
 Acquisition

 Schedule

 EvaluationInterpersonal Skills
 Radio and Audio Programming
Audio services will be discussed where the audience
will recognize the radio stations by the type of format that
is being broadcast.
● Develop a niche

● Format variables

● Sound Tracking

● Market and promotion consideration

● Network Selection

● Hot clock

● New and public affairs programming

● Local Property
 TV Programming and Video

● Success depends on many factors: marketing, promotion,

public interest in content

● Success depends on many factors: marketing, promotion,

public interest in content

● Local broadcast programming

● Networking and programming

● Network Program Strategies

● Apps that can show slides and programs to audiences

➢ Other Network Dayparts:

• dayparts outside of prime time are very important to a network,

especially in terms of revenues.

• daytime programming is much cheaper to produce than that of

prime time and is important in building audience flow through the
day.

• during non-primetime hours, the networks generally strive for

parity, that is, they try to equal one another in terms of audience
ratings and affiliate reach
Segments and approximate time periods of non-primetime network programming:

Duration Programs
Morning news and information program (Fairly
Early morning 7:00 a.m. – 9:00 a.m. wide appeal to adults aged 18-49, especially
women.)

3 Type:- Talk - game shows – soap operas all

Daytime 10:00 a.m. – 4:00 p.m.
targeting female viewers

It become a fierce battleground, fighting for

Late night 11:30 p.m. – 1:00 a.m.
audience

Additional late-night talk programs and a

Overnight 1:00 a.m. – 7:00 a.m.
combination of news programming

Children’s programming and programming for

Mornings young teens (NBC’s different strategy)
Weekend
Afternoons Seasonal sports or sports magazine programs
 ➢Local Affiliate Programming:

• the local affiliates receive the bulk of their

schedule from the network, so they have very
few hours of programming decisions to make. but
these programmed hours, done by a local station
are critical in terms of audience rating and the
ability to draw additional local revenues.
 The major time period:
Duration Programs
Stations with a news department: early news cast
Early morning 5:00 a.m. – 7:00 a.m.
Stations without news: children’s or religious programming

Morning 9:00 a.m. – 10:00 a.m. Talk programming, syndicated talk show or a locally produced version

Stations in medium and large markets will likely program news during the
Noon 12:00 p.m. -1:00 p.m.
lunch hour
• The most critical time period
• Encompass both local and national news

Early fringe 4:00 p.m. – 8:00 p.m. 4:00 p.m. – 5:00p.m.: talk 6:30 p.m. – 8:00 p.m.: game shows-
programming-first-run syndication- court programs-entertainment news
off-network series programs and more talk programs

Late fringe 11:00 p.m. – 11:30 p.m. Late news / off-network series

Syndicated programming – repurposed newscasts – talk shows – movies –

Overnights varies
paid programming
local stations use movies, sitcoms, infomercials, locally produced programs, and barter programs to fill
Weekends in hours between network programs.
• Local affiliate programming decisions are
often made by the Program Manager in
conjunction with other department heads,
such as sales and news, and the General
Manager.
➢Independent Programing and Strategies:

• Independent PMs face for greater obstacles than network

PMs in attracting audiences.

• Generate an entire schedule of programming with fewer

financial.

• It use the positioning and stacking (counterprogramming)

to gain market share.
➢Opportunities Through Multicasting:

There are many challenges with multicasting:

• First, distribution which means that the only way

allow consumers to access the services is through
digital antenna.

• Second, companies struggle with how to pay for

these new services.

• Third, the issue of cannibalizing your main

audience.
 ❑ Multichannel Programming:

Cable, satellite, and telco programming services occur on

two levels:

▪ At the system level, the operator arranges programming

among various tiers of service, using a combination of
local broadcast channels, and cable networks, PEG
channels and local origination channels.

▪ At the national level, these networks tend to position

themselves as either a mass-appeal service or a niche
service, targeting specific audiences.
❖Management Issues in Programming:

✓Intense competition for audiences

✓Demand for more research

✓Brand development and brand extension

✓Rising costs of programming

✓Regulatory concerns

✓The multiplatform environment