Escolar Documentos
Profissional Documentos
Cultura Documentos
Yi-Ting Hung
04/11/2012
Product
Tablets
All-in-one PCs
Desktops
Display
Notebooks
PC Components
Graphic Cards
Motherboards
Financial
Market capitalization: $5.36 B
Revenue: $19.07 B
Employees: 113,324
History
1990
Founded
TH Tung, Ted Hsu, Wayne Hsieh, MT Liao
2007
Corporate Restructuring
Eee PC
2008
Split into three companies: ASUSTek, Pegatron,
Unihan
Story
Origin of the Name “ASUS”
Comes from the last four letters of Pegasus
On the world's highest peak
At the ends of the earth
The No. 1 Motherboard Manufacturer in the
World
almost a 40% market share of the motherboard
business
What’s Hot
Transformer Prime - Paired and Primed to
Perfection
4.0 Ice Cream Sandwich
Eee Pad Transformer Docking Keyboard =>
Notebook
NVIDIA® Tegra® 3 Quad-core CPU
Light weight and Ultra-slim (0.15 lb lighter than
the new ipad)
What’s Hot
ASUS PadFone – Phone &Pad, Expand your
world
Smartphone
Tablet
Notebook
Release on April 20th 2012
Secret Sauce
The ASUS winning formula:
Winning = Marketing (Quality, Speed, Innovation,
Service)/Cost
Competition
Notebook/Tablets
Acer
Apple
Dell
Hewlett-Packard
Lenovo
Toshiba
Motherboard
EVGA
Gigabyte
Intel
Provision
No1. Android Phone and Tablet ?
Increase visibility
Sponsor major sport events
Celebrity branding
Strengthen brand image
Questions?