Content

• Vision and Mission of 4 companies

• Introduction
• Vision
• Mission
• Company Profile
• Major Hardware Products
• Major Software Products
• Stores & Services
• Evolution of APPLE Inc.
• History
• competitors
• Strengths & Weakness
• Opportunity & Threat
• Conclusion
• References
 Vision
 It outlines what the organization wants to
be, or how it wants the world in which it
operates to be
 It is a long-term view and concentrates on
the future.
 Mission

Defines the fundamental purpose of an organization or

an enterprise, succinctly describing why it exists and
what it does to achieve its vision.
 Examples of 4 Companies
Vision
1. Bill Gates “There will be a
personal computer on every
desk running Microsoft
software.”
2. CanadAsia Management
Development Ltd. “Challenge is
the path to Success!”
3. eHam.net “To build the largest
and most complete Amateur
Radio community site on the
Internet.”
4. Coachville “Everyone is a
coach.”
Mission
 Bill Gates :To empower every
person and every organization on
the planet to achieve more."
 eHam.net: on Saturday , a balloon
mission with GPS and 20m WSPR
transmitter has started from
Germany.
 Coachville: to improve the quality of
coaching worldwide
 Introduction

• Apple Inc. (previously Apple Computer, Inc.) is an

American multinational corporation that design and
markets consumers electronics, computer software and
personal computer.

• Apple Inc. ignited the personal computer revolution in

the 1976 with the Apple II.

• The company's best-known products include the

Macintosh line of computers, the iPod, the iPhone and
the iPad.
 Vision

“Man is the creator of change in this world.

As such he should be above systems and
structures, and not subordinate to them.”
 Mission

 “the Company is committed to bringing the

best personal computing, portable digital
music and mobile communication
experience to students, educators, creative
professionals, businesses, government
agencies, and consumers through its
innovative hardware, software, peripherals,
services, and Internet offerings.”
 Company Profile

 Established : on April 1,1976.

 Founders : Steve Jobs, Steve
Wozniak, and Ronald Wayne.
 Number of locations: 406 retail stores
 Key people: Arther D.Levinsin
(chairman), Tim Cook (CEO)
 Retail stories in 14 countries and
online stories in 39 countries
 Cont.…
 Revenue: US$ 156.508 billion
 Employee: 72,800
 Headquarters
• Cupertino
• California
• United States
 Industry :
• Computer Hardware
• Computer Software
• Consumer electronics
• Digital distributions
Major Hardware Products

 Apple TV
 iPad
 iPhone
 iPod (Classic, Nano, Shuffle, Touch)
 Mac (iMac, MacBook, MacBook Air,
MacBook Pro, Mini, Pro)
Major Software Products

 Mac OS X
 iOS
 iTunes
 iWork
 QuickTime
 Safari
 iLife
 Stores & Services
 App Store
 Game Center
 iAd
 iBook store
 iTunes Store
 iWork.com
 iCloud
 •Steven Paul
"Steve" Jobs

 Was an American
entrepreneur, marketer,
and inventor, who was
the co-founder,
chairman, and CEO of
Apple Inc. Colleged
ropout
 Perfectionist
 Founded company with
Source : Reuters Steve
Wozniak
 Stephen Gary "Steve“ Wozniak,

 known as "Woz“.
 He is an American inventor,
 computer engineer and
Programmer Who co-
founded Apple Computer
with Steve Jobs and Ronald
Wayne.
 Former CFO of Automatic
Data Processing ,Inc .
( ADP)
 Ronald Gerald Wayne

• Ronald Gerald Wayne

is a retired American
electronics industry
worker.
• He co-founded Apple
Computer with Steve
Wozniak and Steve Jobs,
providing key
administrative oversight
for the new venture.
 History

Apple's history starts with the story of

Stephen G Wozniak and Steven P Jobs
young and exceptional people who began
building a computer in their garage and
launched the microcomputer revolution.
APPLE inc. I

 On1976, April 1 –
released the Apple I
(for 666$) and started
Apple Computers.
 Had 8 KB of RAM
 It was box wood-
made with a basic
motherboard inside.
APPLE II
• In 1977, Apple II was
released for 1298$
• Had color graphics – a
first for a personal
computer
• Floppy disk drive added
•Supported the BASIC
program
• Had 64 KB of memory
•And with a software
called VisiCalc which was
Apple's "killer application"
APPLE III

 Released May 1980

 Had 128kb of RAM
 Designed for
business
 Cost- 4300$
 Had lots of problems
– didn‟t do well.
 LISA
 Released in 1983
 Became the 1st
personal computer
sold to the
public with a GUI
 Commercial failure
due to high price
tag (almost
10,000$) and
limited software it
could run
 The Intro Of Macintosh

 Introduced in 1984
 128kb memory
 Motorola‟s 68000
CPU
 Sold for 2495$
 Macintosh Portable

 Apple's first attempt

at a “portable”
computer
 Released in 1989
 8 MB RAM
 40 MB Hard drive
 Clunky, slow
 6500$
 Failed in market.
 More Portable Efforts
Power book 100
 Released in 1991
 40mb Hard drive
 8mb RAM
 2500$
 Helped Apple to
get some revenue
 Established layout
of the computer
 Desktop Evolution

The iMac
 Released in 1998
 2 USB ports
 4 GB hard drive
 256 MB RAM
 All in 0ne
computer
 Released in 2007
 RAM: 4 GB
 320 GB hard drive
 Laptop Evolution
MACBOOK AIR

 2 GB memory
 120 GB hard
drive
 1799$
 iPod
 On October 23, 2001
Apple released the iPod
 CPU: Samsung ARM and
Apple A4
 5 GB hard drive that put
"1,000 songs in pocket”
 From 2nd Generation iPod
software works with
Microsoft windows
 iPhone
 The iPhone is the line of
Smartphone's designed &
marketed by Apple inc.
 Runs on Apple iOS
operating system
 The 1st gen of iPhone was
released on June 29,2007
 Multi-touch screen
 iPad

 tablet PC
 Released on April 3,
2010
 Processor: A4
 256 MB RAM
 Bluetooth n Wi-Fi
 iCloud

June of 2011,
Apple unveiled
its new online
storage and
syncing service
for music,
photos, files and
software -iCloud
Evolution Of APPLE Inc. Logos.
 Slogan of APPLE Inc.

D iff e re n t
T h i n k
 Think different

"Think Different" was an

advertising slogan created by the New York
branch office of advertising agency
for Apple Computer during the late 1990s.
 Competitors
Microsoft
Linux
Dell
Lenovo
Nokia
Samsung
Google
Compactors of Smart Phone
Mobile computing: Laptops &Notebooks
2017
iPhone Mobile market share 2017
 SWOT Analysis
 An analysis of an organization’s strengths and weaknesses
alongside the opportunities and threats present in the external
environment.
 Involves the collection and portrayal of information about
internal and external factors which have, or may have, an
impact on business.
 It is a framework that allows managers to synthesize insights
obtained from an internal analysis of the company’s strengths
and weaknesses with those from an analysis of external
opportunities and threats
 STRENGTHS
1) Apple is a leading innovator in mobile device
technology
2) Strong financial performance
($10,000,000,000 cash, gross profit margin
43.9% and no debt)
3) Brand reputation
4) Retail stores
5) Strong marketing and advertising teams
 Weakness

1) High price
2) Incompatibility with different OS
3) Decreasing market share
4) Further changes in management
5) Defects of new products
6) Long-term gross margin decline
 OPPORTUNITIES
1) High demand of iPad mini and iPhone 5
2) iTv launch
3) Emergence of the new provider of application
processors
4) Growth of tablet and smartphone markets
5) Obtaining patents through acquisitions
6) Strong growth of mobile advertising market
7) Increasing demand for cloud based services
 Threats
1) Rapid technological change
2) 2013 tax increases
3) Breached IP rights
4) Price pressure from Samsung over key components
5) Strong dollar
6) Android OS growth
7) Competitors moves in online music market
 Conclusion

For 35 years, Apple has been a trend-setter

company able to foresee the future. Because their
strength is the innovation and they know, how to
„think different‟.
 SOURCES
• Www.apple.com
• https
://blogs.tribune.com.pk/story/19792/the-evolution-of-the-apple-lo
go
/
• http://www.theapplecasestudy.com/the-case-study.html
• https://
www.scribd.com/document/92382808/Business-Ethics-Apple-Inc
• https://en.wikipedia.org/wiki/Macintosh_Portable
• https://
www.strategicmanagementinsight.com/swot-analyses/apple-swot-
analysis.html

• https://en.wikipedia.org/wiki/Think_differen t
• http://www.facebook.com/ideaGeekInc
• http://
www.camdltd.com/file/CAMD%20Vision%20and%20Mission.pdf
 K Y O U
THA N