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Amul
Gujarat Cooperative Milk Marketing
Federation (GCMMF) is India's largest food
products marketing organisation.
It is a state level apex body of milk
cooperatives in Gujarat which aims to
provide remunerative returns to the farmers
and also serve the interest of consumers
by providing quality products which are
good value for money.
GCMMF Overview
Members:13 district cooperative milk producers'
Union
No. of Producer Members:2.79 million
No. of Village Societies:13,328
Total Milk handling capacity:11.22 million litres per day
Milk collection (Total - 2008-09):3.05 billion litres
Milk collection (Daily Average 2008-09):8.4 million litres
Milk Drying Capacity:626 Mts. per day
Cattlefeed manufacturing Capacity:3500 Mts per day
GCMMF
• Total Sales: Rs 15 billion
• Wide product range
– Liquid milk to Ice Cream
– Butter to Ghee to Cheese
• Part of operation flood helping India
to convert from milk deficit country to
milk surplus country
Amul: Overview
• Challenge: To keep the process going
• Problem: Milk is a perishable product
• Objective:
– Consistently make products from milk
Road ahead
Sweet
Dishes
Milk
Cheese Butter
Yoghurt
Chocolate
Dahi
Opportunity
• Quality of Paneer determined by:
– How fresh it is?
Brand Namkaran
Amul Malai Paneer
• The vital quality of paneer as its
ingredient
• Made from rich cream
• Differentiation - A grainy texture
that absorbs better
“Malai”
Packaging
Soft
Rich
Creamy
• Attractively priced