Communication

is the key to
achieving all of
our goals.
 Effective
Communication =
Productive
Relationship
 Studies show that 70% of
mistakes in the workplace are
a direct result of poor
communication.
Everything we do is communication.
The way we begin our message often determines
the outcome of the communication.

The way message is delivered always affects the

way message is received.
 What is Communication?

Communication is a multi-dimensional process.

It is essential to the growth and development of an
individual, to the formation and continued existence
of groups or organizations, and to the interrelations
among groups or organizations.

Communication is central to the existence of the

organization; it creates and recreates the structure
that constitutes the organization, which eventually
affects the nature and flow of communication
within it.
 What is communication?

Communication is a multi-dimensional process.

It is essential to the growth and development of an
individual, to the formation and continued existence
of groups or organizations, and to the interrelations
among groups or organizations.

Communication is central to the existence of the

organization; it creates and recreates the structure
that constitutes the organization, which eventually
affects the nature and flow of communication
within it (Modaff et al. 2008).
 What is communication?

Communication whether it is oral, non-verbal. Or

written goes to both internal and external audiences.

Internal audiences are other people in the same

organization : subordinates, superiors, and peers.
External audiences are people outside the
organization: customers, suppliers, distributors,
unions, stockholders, potential employees, etc.
(Locker and Kienzler, 2010).
 What is Communication?

Communication is creating message meaning

within a person and exchanging meaning between
and among people. The process of communication
is a moving and evolving set of experiences that
influence our present and future interactions
(Angell, 2007).
 What is Business Communication?

Business communication is a process of linking

superiors and subordinates in various departments
of an organization to one another and to the
management (Sharma, 1991).

In the world of work and life, the way we have

learned to think is central to the way we
communicate with others and ourselves. How
completely we are able to communicate will, to a
large extent, determine our success in business.
 What is Business Communication?

Business communication is a private written

communication, which is designed to accomplish a
specific purpose,
 Elements of Communication

 Sender
 Receiver
 Message
 Channel
 Noise
• Channel Noise
• Semantic Noise
 Feedback
 Situation
Characteristics of Effective Business Letters

A careful and analytical examination of successful

business letters reveals five common virtues as
defined by Janis et al. (1970), cited by Abulencia
(2001).

1. Definite purpose.
2. Consideration for the reader.
3. Natural Style
4. Correct Usage and Form
5. Attractive Appearance
 Basic Criteria of Effective Business
Communication

Locker and Kienzler (2010)

1. It is clear.
2. It is complete.
3. It is correct.
4. It saves the reader’s time.
5. It builds goodwill.
Four Considerations of a Business Letter

Dugger (1994)

1. Subject
2. Audience
3. Purpose
 Why am I sending this letter?
 Will it be to give information or to seek
information?
 Will it be to persuade or call for a desired
action?
4. Style and Organization
 Goals of Business Communication

Burtness (1994), cited by Abulencia (2001)

1. It carries a message of importance.

2. It must deliver the message promptly so that the
recipient of the letter will reply favorably at
once.
3. It should sell either goods, goodwill or both, or
pave the way for future business transactions.
4. It is a business letter.
Goals of Business Communication
 Activity

Write a sample business letter focusing on the

following:

 An introductory paragraph stating therein your

purpose

 A concluding body which establishes good

relationship.