Vision Mission

Provide a trusted
marketplace for NGOs
To become the leader in and other parties to list
the sale of handicraft and sale their handicraft
items items thereby allowing
them a sustainable
source of income

• Partnering with NGOs
• Maintaining repository for
inventory for Handicrafts
Business Model
• Listing the products on the
• Reinvesting profits for higher
website for direct customers
education and skill development
• Selling them through
of children associated with the
institutional and corporate sales
partner NGO’s
via dedicated sales team

Portal

Product demos - Providing demonstrations in NGOs about the

Value Added expected quality of product
Services Quality Training - Training Teachers and NGO staff about the
standard workflow in making products
Feedback sessions – Continous customer as well as quality grading
feedback to NGOs
 Market Today… Opportunity
• NGO’s do not sell these
• Children in non formal schools
handicraft products at all
are being trained in numerous
vocational activities such as
• NGOs don’t have access to the
tailoring, designing handicrafts,
right buyers for these products at
candles and other artistic
right prices
products.
• Going through middlemen who
• This market currently operates in
doesn't give them the right price
unorganized manner
they deserve.

Pricing • As the major chunk of the costs constitute of only the raw materials,
end customer are charged at competitive market rates
Strategy • Input price of procurement based on volume and grade of the quality
 B2C DEMAND ANALYSIS

Global Trends Local Trends

• Handicrafts and indigenous art industry
globally stood at $526.5 billion in 2017
• India, China, Afghanistan are the major
players in the industry.
• Market Value projected to reach
approximately $984.8 billion by 2023
with a CAGR of 11%
• Indigenous and handicraft items
export has increased in India by
1.65% y-o-y to $2.42 billion in 2018
• Top 5 export destinations include US,
UK, UAE, Germany, France
• GOI has increased incentive rates
from 5-7% for export of such products

Market Size for Indian Handmade Products - Market Size for Indian Handmade Products - India(INR
International(USD '000) Cr)
1200000 180000
158000
160000
966000
1000000 140000
800000 120000
600000 100000 82000
600000
80000
400000 60000
190000 40000 28000
19000
200000 70000113000 108000
20000 10000 12000
10% 12% 10% 14% 15% 1000 6000 15% 10%
0 0
Ethnic Wear Fashion Jewellery Handicrafts Ethnic Wear Fashion Jewellery Handbags Handicrafts

2013 2018 CAGR 2013 2018 CAGR

 B2C SUPPLY ANALYSIS
Indian Supply Chain

• The most popular items in Indian handicrafts are brassware, pen holder, vases, candles, and
Christmas items, ceramic pots, carpets, and other products of paper. Various states of India such
as Manipur, Tripura, Rajasthan, Gujarat, Kashmir, Maharashtra, Tamil Nadu, and Kerala are
popular for its handicraft collection

• Increase in manufacturing expenses has led to gap between actual product demanded, and
actual product produced; the same gap is utilized by the machine made products, besides this the
raw material needed in handicrafts has also fallen in short of supply in many states

• Collaboration between different producers are absent or rare. As such arbitrages in prices of raw
materials across different parts of the country are not exploited.

Traditional Supply Chain

Global Supply Chain

• At present the classic retail distribution model predominates in most countries, but this adds minimal value
for artisans largely because middlemen downstream in the supply chain capture much of the revenue.

• Many countries ,especially the places where these crafts form a significant part of the GDP, are adopting
hybrid models to which reduces inventory and financing risks and allows the manufacturer to have a bigger
profit margin e.g. MoroCraft

• The hybrid option is an extremely promising alternative for the industry. The prepayment of items through a
crowdfunding platform combined with an efficient internal supply chain is a better commercial mechanism
for both buyers and sellers. Tools developed on social media enable sellers to market their wares more
effectively and build an engaged buyer community.
 Distribution – B2B

Hotel Chains Corporate Offices Modern Retail stores

Targeting large 3 star Engaging Pushing products
hotels for tie ups in companies to push to retail chains like
purchasing handicrafts, products for gifting Big Bazaar,
mats, wall hangings, & create sensitivity Reliance Mart
soft toys, stands and among employees
other artistic products

Melas & Exhibition

Restaurants Religious Places
Centres
Candles, Candles, Beads
Participating in Handkerchiefs, offered as a
cultural exhibitions to other decorating sentiment could
display handicrafts items result in high sales
and gain visibility
 Distribution – B2C

Ecommerce Platform
• Setting up E-commerce platform to integrate the direct consumers and NGOs bringing them together
• Each of the NGOs would gain visibility via their product listings and offerings

Income more than 6

Kick off City – New lacs per annum
Delhi

Target
Handicrafts, scented candles,
Group
table mats, Diyas, Pottery & clay Businessman, working
articraft, soft toys, paper craft, professionals, tech
bead craft, DIY for children, savvy
Greeting Cards, Paintings
Manufacturing/ Operations

The items will be Website creation

prepared at the NGO’s
in collaboration with
Web hosting service
NGO partner schools

Shopping cart
Domain name
software

Mobile app Merchant services

provider
App based order tracking

Order and payment

Enterprise system like support
‘SAP business one’
will
help in managing
inventory, costs,
order, etc.
Finances
Finances