Section-C

BIG DATA Group-6

Akshay Grover: UM18137
Kartik Sharma: UM18156
Neha Chauhan: UM18162
Shishir Singh: UM18173
Shivani Agarwal: UM18180
 Introduction Architecture Applications Big Data in NBA Challenges References

“Big Data refers to data sets that are so large and complex, they create major
challenges for traditional data management and analysis tools in practical
timeframes” (Deloitte Analytics)
Business requirement

Introduction differ from relational

database model

Handling
more than 10 High
TB of data throughput
systems

Data with no
Large structure or
processing changing
structure
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 Introduction Architecture Applications Big Data in NBA Challenges References

6 Vs of Big Data
Velocity Veracity
Frequency of data-generation Establishing consistent,
is too rapid to be managed unambiguous and accurate data
conventionally

Volume Viability
Relevant data that will
Data growth is
have a meaningful
exponential
impact

Variety Value
Big data can be classified as Measuring RoI based
structured & unstructured on costs & insights

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 Introduction Architecture Applications Big Data in NBA Challenges References

Sources Messaging & Consumpti

Analysis Layer
Layer Storage Layer on Layer

Architecture
Big data sources layer:
Data can come through from company
servers and sensors, or from third-
party data providers. The big data
environment can ingest data in batch
mode or real-time.

Data messaging and storage layer:

Receives data from the sources. If
necessary, converts unstructured data
to a format that analytic tools can
understand and stores the data
according to its format.
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Analysis layer: Interacts with stored data to extract business
intelligence.
Consumption layer: Receives analysis results and presents
them to the appropriate output layer.
 Introduction Architecture Applications Big Data in NBA Challenges References

Big Data In Public

Applications Administration
 Tax payers spend 5-20
hours on filing tax

 Big data to reduce time by

20%

Big Data in Health Care

 US health care
expenditures increasing
8% annually

 Opportunity to reduce cost

by 5% using Electronic
Health Records

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 Introduction Architecture Applications Big Data in NBA Challenges References

Big Data in Retail

Applications  Margins for retailers
decreased from 60% to
31% in 15 years

 In-store behavior analysis

and sentiment analysis to
help with the margins

Big Data in Sports

 Spurs and Houston

Rockets deployed big data
for EPV to devise effective
strategies
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 Introduction Architecture Applications Big Data in NBA Challenges References

Big Data in NBA

Expected Possession Value (EPV) – EPV of a possession is the weighted average of the outcomes of
all future paths that the possession could take.
Kawhi
Leonard
EPV= 0.88

Dribble Pass Shoot Turnover

EPV= 0.78 EPV= 0.68 EPV= 0.44
ΔEPV= -0.1 ΔEPV= -0.2 ΔEPV= -0.44

Bonner Parker Duncan Green

EPV= 0.94 EPV= 0.94 EPV= 0.80 EPV= 0.88
8 ΔEPV= 0.06 ΔEPV= 0.06 ΔEPV= -0.08 ΔEPV= 0.2
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 Introduction Architecture Applications Big Data in NBA Challenges References

Assumptions
◇ The decision the ball handler makes is dependent only on the
current spatial configuration of the possession.

◇ This model is only effective for calculating EPV of moderately to

highly experienced players where a player is assumed to have
played at least 500 games.

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 Introduction Architecture Applications Big Data in NBA Challenges References

Limitations
◇ Data
Focus is on half-court possessions and fouls have been ignored

◇ Sampling Bias
Uneven coverage during event, some teams were only observed in a small
number of games

◇ Optical tracking data

Implementing flexible statistical models that can incorporate subtle spatial
patterns in players' tendencies while being robust enough to avoid over
fitting the occasional abnormal behaviour observed

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 Introduction Architecture Applications Big Data in NBA Challenges References

Challenges in Big Data

STRATEGY TALENT SCALABILITY
Defining criteria for Identifying and Cost and effort
evaluating ROI acquiring required skill associated with
sets scalability

DATA QUALITY PRIVACY

Compromise of quality Evolving security
due to large volume of implications of big data
data

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 Introduction Architecture Applications Big Data in NBA
References
 Big Data – Challenges and Success Factors by Deloitte
(Deloitte Analytics)
https://www2.deloitte.com/content/dam/Deloitte/it/Document
s/deloitte-analytics/bigdata_challenges_success_factors.pdf
 The Age of Analytics: Competing in a Data-Driven World by
McKinsey & Company (McKinsey Global Institute) -
https://www.mckinsey.com/business-functions/mckinsey-
analytics/our-insights/the-age-of-analytics-competing-in-a-
data-driven-world
 Predicting Points and Valuing Decisions in Real Time with
NBA Optical Tracking Data – a research by MIT Sloan and
ESPN - http://www.sloansportsconference.com/wp-
content/uploads/2014/06/Pointwise.pdf
 A video by ‘The Economist’ which we plan to incorporate in
our presentation titled ‘How Data Transformed the NBA.’ -
https://www.youtube.com/watch?v=oUvvfHkXyOA
Challenges References
 https://www.tableau.com/resources/sp
orts_management
 https://newvantage.com/wp-
content/uploads/2017/01/Big-Data-
Executive-Survey-2017-Executive-
Summary.pdf
 https://www.bcg.com/publications/201
3/advanced-analytics-how-get-started-
big-data.aspx
 https://www2.deloitte.com/content/da
m/Deloitte/global/Documents/Deloitte-
Analytics/dttl-analytics-us-ba-insight-
economy-10012012.pdf
 Thank You!

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