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  • BSPC Social Media Campaign

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    Debbie Neo
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    The BSPC is launching a social media fundraising campaign in May 2019 with the goals of expanding their donor base, increasing community awareness, and raising $275,000, with $5,000 coming from the social media campaign. Volunteers will each be assigned a week to post 2-3 times about why people should donate, sharing the organization's posts and donation link. Tracking donations may also be shared to encourage further contributions toward the fundraising goal. Questions can be directed to the listed contacts.

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    The BSPC is launching a social media fundraising campaign in May 2019 with the goals of expanding their donor base, increasing community awareness, and raising $275,000, with $5,000 coming from the social media campaign. Volunteers will each be assigned a week to post 2-3 times about why people should donate, sharing the organization's posts and donation link. Tracking donations may also be shared to encourage further contributions toward the fundraising goal. Questions can be directed to the listed contacts.

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    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    18 visualizações10 páginas

    BSPC Social Media Campaign

    Enviado por

    Debbie Neo
    The BSPC is launching a social media fundraising campaign in May 2019 with the goals of expanding their donor base, increasing community awareness, and raising $275,000, with $5,000 coming from the social media campaign. Volunteers will each be assigned a week to post 2-3 times about why people should donate, sharing the organization's posts and donation link. Tracking donations may also be shared to encourage further contributions toward the fundraising goal. Questions can be directed to the listed contacts.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 10

    BSPC Social Media

    Campaign MAY 2019


    Fundraising Goals

     Expanding number of donors (vs. amount in


    donation)
     Increasing awareness of BSPC in the community
     Specific amount: $275,000
     We raised $250,000 last year
     Social Media Campaign Goal: $5,000
    Why Social Media?

     Some donors might respond better to social


    media appeals instead of donor letters
     It’s a convenient way to spread awareness about
    our organizations and ask people to donate
     Exponential exposure to potential donors
    Timeline

     Fundraising month is from May 5th-June 2nd (4


    weeks)
     Teaser post so people can expect the fundraising
    campaign
     2nd week of April (You can like/share/comment but
    not required)
    Timeline
     Everyone who is participating will have a
    designated week to post (2-3 posts)

    1st Post -create your own post emphasizing why people


    should donate/volunteer
    -Everyone else and BSPC Like/Comment/Share

    2nd and 3rd -Like/Comment and SHARE post from BSPC or Food
    Post pantry FB (The exact time and date of the post will
    be announced)

     This is the suggested minimum amount of posts. Everyone is


    welcome to post/like/comment/share more than once if you
    would like to.
    1 st Post: Personal
     Share why you think someone should DONATE to BSPC or
    a specific program (COMPASS, Food Pantry,
    Achievement)
     Personal experiences/Stories/Information about
    causes
     Posts with pictures/links/videos receive more
    engagement
     Be sure to share the donation link with any post and
    encourage donations
     Like/Share/Comment on each other’s personal posts
     Tag BSPC
    2 /3
    nd rd Post
     BSPC FB ideas for posts:
     updates on fundraiser (how much vs. the goal)
     Activities that reflect what BSPC will use the donated money for
    (pictures or video would be ideal)
     Inspirational quotes or scripture about giving?
     Always include pictures/videos if possible AND donation link
     We will send an email/alert out when our posts will be
    published
    Miscellaneous
     BSPC can provide literature/graphics for posting if you do
    not have personal pictures
     We might set up a fundraiser tracking system so that there
    is live tracking of our progress towards the fundraising
    goal (TBA)
     This might be helpful to share in your posts as well
    Next Steps
     Sign up for the week that you would like to post
     Be aware of who else posts that week so you can
    like/comment/share their posts
     If you don’t already, Follow/Friend BSPC’s page and the
    other people in your week so you are able to see and share
    their posts
     This power point and recorded orientation will be easily
    accessible for reference
     All necessary links found on last slide.
     Thank you so much for your participation! With your help,
    BSPC can reach out to more of our community.
    Any Questions?
     Contact Information:
     Brittany Porch:
     Debbie Neo:

     Links:
     Guidelines -
    https://www.scribd.com/presentation/402662284/BSPC-May-
    2019-Social-Media-Campaign/
     Sign Up Sheet - http://volunteersignup.org/8R48T/
     Donation Link –
     BSPC Materials -

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