IMPLEMENTATION OF

ORGANIZATIONAL STRUCTURE
IN INDUSTRIAL PSYCHOLOGY IN
BUTIK SEKAR AYU UNNES

Isna Aulia Safitri 6411416006

Nadila Mutiah 6411416014
Elvin Gilian Tini Manik 6411416029
Nur Isma Mardlotillah 6411416035
Muhammad Asholin Mushopa 6411416041
Indra Maharani 6411416143
DESCRIPTION OF SEKAR AYU
GALLERY
 Sekar Ayu actually existed
since 2001. It has
temporarilly closed. In 2016
Sekar Ayu was reopened but
was not a production unit
but only a shop selling
sewing equipment. However,
in 2017 the Sekar Ayu
Boutique was pioneered by
utilizing various potentials,
including innovating, one of
which was creating natural
batik dyes from weeds.
 This gallery is a tangible manifestation of the
PPUPIK program (Development of Campus Intellectual
Products) Ministry of Research and Higher Education,
by a team consisting of Dr Sri Endah Wahyuningsih
MPd, Saptariana SPd MPd, Siti Nurrohmah SPd MSn
and Roudlotus Sholikhah SPd MPd.
 Sekar Ayu's fashion boutique is showroom from the
fashion production unit that provides student work products
and lecturer research in the form of women's clothing, men's
clothing, batik up to handicraft or handicrafts such as bags
and wallets decoupage , fashion accessories, knitting sandals,
veil painting and so on. Besides that, it also serves uniform
sewing services, individual sewing services and training
services or fashion workshops.
 OBSERVATION METHOD
 Place
Sekar Ayu Gallery Universitas Negeri
Semarang.
 Time
14th June, 2018. From 15.00 until
done.
 Observation Method
Directed Observation and interview
with coordinator Sekar Ayu Gallery.
 Instrument Observation
Interview guide.
 ORGANIZATIONAL STRUCTUR

 Coach 1 : Prof. Fathurrohman, M.Hum

(Chancellor of UNNES)
 Coach 2 : Dr. Nur Qudus Usman (Dean of Faculty
of Engineering UNNES)
 Coach 3 : Dra. Sri Endah Wahyuningsih, M.Pd
(Chairperson of the Department of PKK FT UNNES)
 Regulator : Saptariana, S.Pd, M.Pd (Head of
Department of PKK FT UNNES)
 Manager : Siti Nurrohmah, S.Pd, M.Sn
(Chairperson of Sekar Ayu Clothing Production Unit)
ORGANIZATIONAL STRUCTUR
 Secretary: Roudhotus Sholikhah, S.Pd, M.Pd
 Quality Control Coordinator : Teguh
 Production Section Coordinator : Khirqatun
Fidloiyyah
 Marketing Section Coordinator : Refi
Indriyani
 Online Promotion Section Coordinator :
Hery
RESULTS AND DISCUSSION
 The organizational structure did not go well.
 Placement of tasks that are not in accordance
with the expertise.
 Sometimes there is a lack of funds that must be
covered by the management's personal funds.
 All administrators who work as lecturers also
become obstacles if there are many orders, but
the administrators are busy with other tasks.
 Increased work time and lack of rest periods.

 Lack of coordination due to busy schedule.

RECOMANDATION
 Recruit professional workers according to their
expertise.
 Regenerate the organizational structure so that
all Sekar Ayu Gallery managers do not come
from lecturers
 Always establish good communication with
managers and employees of Sekar Ayu Gallery.
THANK YOU FOR YOUR
ATTENTION