Competitive Market Analysis

TOP GLOVE CORPORATION BHD

 Agenda

1.1 Company Background

Company 1.2 Vision, Mission & Objectives
Profile 1.3 Product Mix
1 1.4 Business Coverage

Competitive Market 2.1 PESTLE Analysis

2 Analysis 2.2 Porter’s 5 Forces
2.3 Customer Analysis
2.4 Competitor Analysis
2.5 SWOT Analysis
3
Current 3.1 Comments on Current Business
3 Business Practice Practice of Top Glove

4.1 Alternative CMO Marketing Strategy

What CMO Would
4 Do Differently
That Can Be Implemented at
Top Glove Corporation Bhd
Company Profile
 Company Background

The world’s largest 27 years of age, Top Glove is a vibrant and dynamic company,
with ambitious goals of becoming a Bursa Malaysia Top 20
manufacturer of gloves company by 2020 and Fortune Global 500 company by 2040.
 Mission, Vision & Objectives

Vision
We strive to be the world’s leading
manufacturer with excellent quality
Vision glove products and services that
enrich and protect human lives.

Mission
To be a world class glove manufacturer
Mission by providing top quality products with
excellent services through continuous
improvement and innovation.

Corporate Values
Corporate Values • Respect
• Integrity
• Value
• Empowerment
• Relationship
 Product Mix

Nitrile Gloves
(40%)
Latex Powdered
Gloves (26%)
Latex Powder-free Insert gloves
Gloves (19%) picture
Surgical, Vinyl,
TPE/CPE Gloves Insert gloves
(15%) picture
Insert gloves
picture
Insert gloves
picture
Product mix by Sales Revenue

40% Nitrile gloves dominated the

domestic market production
 Business Coverage

195
USA
Germany
China
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Exported
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Thailand
Malaysia Indonesia

Countries
your Presentations.
Brazil
Singapore

Worldwide
Global Offices
Competitive
Market Analysis
 PESTLE Analysis

Political Social Legal

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P E S T L E
Economic Technology Environment
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 Porter’s 5 Forces Analysis

Threat of Threat of Competitive Bargaining Power Bargaining Power

New Entrants Substitutes Rivalry of Customers of Suppliers

LOW LOW HIGH HIGH HIGH

• High barrier for • Threat of • Local manufacturers • Bargaining • High bargaining

entry due to substitutes is low compete aggressively power of buyers power of
economies of due to low rubber to achieve better is high due to suppliers
scale by glove cost, economies of scales – high reliance on • Glove industry
incumbents making no adding new capacity major depends on
• New entrant has incentives for • Threats from MNCs/Multinatio natural rubber
to invest heavily buyers to find neighboring countries nal healthcare supplies
into technologies alternative eg Thailand & corporates • Few suppliers &
& equipment products Indonesia – abundant • Easy to switch they can easily
domestic latex supply their orders from switch buyers
and cheap labor manufacturer to
supply manufacturer
 Customer Analysis

01 02 03 04
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 Customer Analysis

70%
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 Competitor Analysis

Kassan Hartalega
Brief description Brief description
about company Major about company
Competitor of
Top Glove

Major Competitor
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logo 2. Hartalega logo
 Competitor Analysis

Major
Top Glove Kassan Hartalega
Competitor
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Domestic
48% 37% 15%
Market Share
 SWOT Analysis

Strengths Weaknesses
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Opportunities
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Current Business
Practice
 Current Business Practice

1. Comments 1

40
factories
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and appeal to your Presentations.

648
production
2. Comments 2

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lines
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18,000 3. Comments 3
employees

60.5b
gloves
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and appeal to your Presentations.

annually
Alternative CMO
Marketing Strategy
 Alternative CMO Marketing Strategy
Plan 1
Be market leader, engage into cost
Plan 2

leadership strategy, aim to have lower
cost production than competitor.
Sell product with lower price,
attract more customers.
1
Invent special glove to cater the
need of specific customer.
Plan
2 Avoid competition and could be

3 AA Option
monopoly in the special glove.

Option
4 A
A Option
Plan 5

Plan 3
5 Venture to others market and shall
not rely in glove manufacturing only.
Pursue backward integration to
improve efficiency and cost savings.
Setup own factories, chemical plant.
A Option
Attract investors from different
Industry.

Plan 4
Penetrate new market by expand
the business operation at other
countries
Invest in R&D for innovation
Thank you